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HOW HYPERLOCAL CONTENT STRATEGIES BY INNOVATIVE TECHNOLOGY

Apr 15, 2017

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Page 1: HOW HYPERLOCAL CONTENT STRATEGIES BY INNOVATIVE TECHNOLOGY

MORE THAN A NEWSPAPER

Page 2: HOW HYPERLOCAL CONTENT STRATEGIES BY INNOVATIVE TECHNOLOGY

MOPO.DE

SPECIALS

DAILYNEWSPAPER& E-PAPER

MAGAZINES &

APPS

MOPO ON SOCIAL MEDIA:

BOOKS & E-BOOKS

SHOP

MOPO LIVE / EVENTS

LINEEXTENSIONS

CORE BRAND

MOPO MOBILE / APPS

MOPOCOMEDY SERIES

Page 3: HOW HYPERLOCAL CONTENT STRATEGIES BY INNOVATIVE TECHNOLOGY

DIGITAL DISRUPTION?

Page 4: HOW HYPERLOCAL CONTENT STRATEGIES BY INNOVATIVE TECHNOLOGY

NEWS ARE CHEAP

Page 5: HOW HYPERLOCAL CONTENT STRATEGIES BY INNOVATIVE TECHNOLOGY

IT´S ALL ABOUTDRAMA AND EXAGGERATION!

Page 6: HOW HYPERLOCAL CONTENT STRATEGIES BY INNOVATIVE TECHNOLOGY

DEEP DIVE INTO CONTENT

Page 7: HOW HYPERLOCAL CONTENT STRATEGIES BY INNOVATIVE TECHNOLOGY

EXPLORATION

Page 8: HOW HYPERLOCAL CONTENT STRATEGIES BY INNOVATIVE TECHNOLOGY

BIG TRENDS:DIGITAL EXPERIENCES

Page 9: HOW HYPERLOCAL CONTENT STRATEGIES BY INNOVATIVE TECHNOLOGY

VR STORYTELLING EXAMPLE: „THE VOID“

Page 10: HOW HYPERLOCAL CONTENT STRATEGIES BY INNOVATIVE TECHNOLOGY

https://youtu.be/cML814JD09g

Page 11: HOW HYPERLOCAL CONTENT STRATEGIES BY INNOVATIVE TECHNOLOGY

PLATZHALTER FÜR TEXT ZU STORY BEHIND THE NEWS

BIG TRENDS: DIGITAL ASSISTANTS

Page 12: HOW HYPERLOCAL CONTENT STRATEGIES BY INNOVATIVE TECHNOLOGY

PLATZHALTER FÜR TEXT ZU STORY BEHIND THE NEWS

SCREENLESS WORLD

Page 13: HOW HYPERLOCAL CONTENT STRATEGIES BY INNOVATIVE TECHNOLOGY

CONTEXTUAL CONTENT

Page 14: HOW HYPERLOCAL CONTENT STRATEGIES BY INNOVATIVE TECHNOLOGY

HYPERLOCAL STORYTELLING:

Page 15: HOW HYPERLOCAL CONTENT STRATEGIES BY INNOVATIVE TECHNOLOGY

ARREST BY THE POLICE

SECURED WEAPONS

WAR OF BIKER GANGS

CRIME SCENE REEPERBAHN

Page 16: HOW HYPERLOCAL CONTENT STRATEGIES BY INNOVATIVE TECHNOLOGY

HYPERLOCAL STORYTELLING:

Page 17: HOW HYPERLOCAL CONTENT STRATEGIES BY INNOVATIVE TECHNOLOGY

7.30 AM: SYLVIE TAKES HER SON TO SCHOOL

2.00 PM: SHOPPING WITH A FRIEND

4.00 PM: RELAXING AT

A RIVERBANK CAFE

A DAY WITH CELEBRITY SYLVIE MEIS

Page 18: HOW HYPERLOCAL CONTENT STRATEGIES BY INNOVATIVE TECHNOLOGY

360° STORYTELLING:

Page 19: HOW HYPERLOCAL CONTENT STRATEGIES BY INNOVATIVE TECHNOLOGY

THE HORROR ABDUCTION OF SARAH P.

THE NOISE PROTECTION (TELEPHONE) BOOTH

COURT DECISION

INSTRUMENTS OF TORTURE

Page 20: HOW HYPERLOCAL CONTENT STRATEGIES BY INNOVATIVE TECHNOLOGY

360° STORYTELLING:

Page 21: HOW HYPERLOCAL CONTENT STRATEGIES BY INNOVATIVE TECHNOLOGY

HAUNTED HOUSE

ROLLERCOASTER WITH 3 LOOPS

„WILD MOUSE“ BUNNYHOPS RIDE

HALL OF MIRRORS

AN EVENING AT „HAMBURGER DOM“ FAIR

Page 22: HOW HYPERLOCAL CONTENT STRATEGIES BY INNOVATIVE TECHNOLOGY

THE FUTURE STARTS NOW!

Page 23: HOW HYPERLOCAL CONTENT STRATEGIES BY INNOVATIVE TECHNOLOGY

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