How Gestalt Psychology Can Help You Make Better High-Tech Purchasing Decisions Jochen Wolters
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How Gestalt Psychology Can Help You Make Better High-Tech Purchasing Decisions
Jochen Wolters
What you purchase
Image by Flickr/Philips Communications
What you experience
Image by Flickr/*Crazy Diamond*
Then again, sometimes…
Image by Flickr/El_Enigma
What makes the
Difference?
Gestalt
-noun, [guh-shtahlt, -shtawlt], (German):
The essence or shape of an entity’s complete form.
Image by R. C. James
Image by R. C. James
Sniff…!
Closure
Similarity
Proximity
What’s a customer to
do?
Try
hands-onbefore you buy!
≥ 2nHuh?
nAha! !
And your “.” is?
Say No!to designs that are
difficult to use
Learn more:http://bit.ly/ignitegestalt
Jochen Woltershttp://polytropia.comhttp://uiobservatory.com@jochenwolters
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