How Gaming will become a Billion $ business in India Siddhartha Roy COO – Hungama Digital Media.

How Gaming will become a Billion $ business in India

Siddhartha RoyCOO – Hungama Digital Media

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AGENDA

• IN THE NEXT 20 MINS OR SO….• Who we are!• Digital Ecosystem in India• Growth Drivers• The Indian Consumer• Future of Gaming

SOUTH ASIA’S LARGESTDIGITAL MEDIA ENTERTAINMENT COMPANY

47 COUNTRIES 3 BILLION PEOPLE DAILY MOBILE, INTERNET & IPTV||

Where does India Stand?

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From 2G to 4G in 12 months!

India

• We trailed the world by 3 years in 2G

• We were behind by 9 years with 3G

• We will be WITH the world with 4G

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INDIA INTERNET MARKET

Limited bandwidth …8 & 16 Mbps expected

A shift toward entertainmentGaming I Video I Social Networking

500+ Million Internet users by 2015

110 MillionInternet Users

2nd Largest Internet market in the World

58 Mn DTH consumers. 170 Mn Cable households

900MILLION

CONSUMERS

GROWING@ 10

MILLIONPER

MONTH

GROWING@ 10

MILLIONPER

MONTH

0.2centa minute

CALL RATES MUSICIS THE BIGGEST DRIVER

IN MOBILE ENTERTAINMENT

VideoWill Rise now – 3G & 4G

MOBILE MARKET

Bollywood – Key Growth Driver

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BOLLYWOOD – GAMIFICATION

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Bollywood – DON – In 2006 – 1 PlatformBollywood – DON 2 – in 2011 – 7 platform

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ENTETAINMENT INDUSTRY GROWTH

• Growing @ 17 % YoY

• 2011- digital sales brought in USD 100 million in Bollywood film music revenues of a total industry size of USD 170 million*

• Music drives- 25-35% of a Bollywood movie’s revenues

• For Telcos, Bollywood music, video and now gaming brings in over 60% of its VAS revenue.

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• Increase scope of audience – This is where the BOOM will happen

RESOLVE OF INDIAN GOVERNMENT

• Sub 35 $ Android powered Tablet for schools and universities

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GAMING IS HERE TO GROW & STAY

The Indian Gamer

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OVERDOSE OF CRICKET – Really!

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Indian consumer are receptive now – New Analogy getting created

India – Leaping aheadWe are Skipping the Console generation as a country

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Feature Phone | Smart Feature | Smartphone

New Genres of Gaming Evolving - VOICE

Voice Gaming is turning out to be a HIGH

ENGAGEMENT tool

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Large Format Consumer adoption

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To WRAP up – CRUCIAL factors

• YOUNG Population

• Rising DISPOSABLE income

• Increasing WIRELESS users

• Proliferation of DEVELOPERS & PUBLISHERS

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Compounded Annual Growth Rate (CAGR) of 32 - 35 per cent in Gaming in India, and it could take industry to $ 0.4 billion by early next year 2013

How can you Collaborate

• Look for the RIGHT partner • Telecom Ecosystem is POTENT• Access to consumers across 3 screen• Localize your content with the right IP• Work for hire does not work anymore• Welcome to India

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Thanks! Questions

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