How French companies specialized in mountain planning develop their business through the Mountain Cluster?

How French companies specialized in mountain planning develop their business through the Cluster Montagne?

INNOVATION SUMMIT January 28-29th, 2015 – Juneau, AK, USA

_ 34, French, CEO of SWiTCH Inc. (USA) and SWiTCH s.a.s (Europe) _ SWiTCH: experiential marketing & communications agency specialized in tourism and action sports brands _ Active member of Cluster Mountain since 2012 _ To download this presentation: http://goo.gl/GfXGYR

ARMELLE SOLELHAC - @switchagency

_ Since 2012 _ A non profit public-private organization _ A network for mountain planning development & mountain management: studies, equipments, services _ Missions : §  Consolidate french leadership

through innovation §  Accompany mountain tourism

worldwide

CLUSTER MONTAGNE: WHAT IS IT?

Public  ins*tu*ons  

Training  &  research  centers  

Companies  

_ 4 strategic fields: ▪  Information ▪  Innovation ▪  International ▪  Performance & human

ressources _ 7 expertises:

▪  Urban planning & Architecture

▪  Winter development ▪  Summer development ▪  Natural hazards ▪  Environment ▪  Governance & Public policy ▪  Training & Services

CLUSTER MONTAGNE: WHAT IS IT?

CLUSTER MONTAGNE: WHAT FOR?

_ On mature markets: Introduction on new technologies & innovations _ On emergent markets: global offer _ Welcoming decisions makers

CLUSTER MONTAGNE: WHAT FOR?

_ Expertise missions _ Events organisation: business forum _ Provide « turnkey » mountain resorts: Economical preparatory, masterplanning, investors research, infrastructures building, Equipment & Housing, Sites operation, professional training

_ The mountain development sector in France in 2014:

300 Companies

5000 Jobs

1 billion € Turnover

FACTS & FIGURES

FACTS & FIGURES

143 members

122 companies

16 institutions

5 training

& research

8 staff members

60 actions for companies in France and abroad

_ The Cluster Montagne in 2014:

MONEY, MONEY, MONEY… _ An initiative of _ Supported by

_ And private partners

_ Annual budget:

60%  public  40%  private  :  memberships,  services,  partnerships  

1.2 million € ➔ +/- 1,389,541.75 US$

OPERATIONAL TEAM

WORKING COMMITEE PERFORMANCE

WORKING COMMITEE WORKING COMMITEE WORKING COMMITEE INFORMATION INNOVATION INTERNATIONAL

DO PROPOSALS OF ACTIONS FOR MEMBERS

BUREAU GO / No Go

BOARD OF DIRECTORS

GO / No Go

OPERATIONAL TEAM > IMPLEMENTATION

HOW DOES IT WORK?

+

_ 6 KSF:

KEY SUCESS FACTORS

INSTITUTIONAL SUPPORT

PRIVATE ACTORS

ACTIVE PRIVATE MEMBERS

OPERATIVE TEAM

DEDICATED STRUCTURE

BOARD

_ A collective strategy and dynamics: CO-OPETITON

_ This is not an union or a lobby: there is no political role! _ The cluster is a catalyst, but is not a substitute. _ This is not an outsourced R&D, sales or communications department for its members. _ It’s not a source of direct business for its members… although in reality there's a lot of business between members!

THE CLUSTER’S BOUNDARIES

_ 6 Main benefits:

MEMBERS BENEFITS

Get strategic information

Get involved in a dynamic network

Support your promotion in France and abroad

Improve your performance

Support for innovation

projects

Develop your International business

_ Communication: TV report & talkshow invitations _ International: Accompany & Preparation with international tradeshow « Mountain Planet »

OUR FEEDBACK

_Information: strategical intelligence & data on domestic and foreign markets, on business opportunities, on innovation, etc. _ Networking: Meeting with decision makers from all around the world, meeting with members to create common offers

OUR FEEDBACK

_ New challenges, new questions! _ Who can be a member? How about Italian or Swiss Cies? Shall we become an « European » Mountain Cluster? Or shall we stay limited to France? _ What is a french company? A company owned by french capital? A company that has its HQ located in France?

NEXT CHALLENGES

_ Not a substitute, but a catalyst to your business: you get what you give! _ Perfect combination between public institutions, research centers and private companies! _ Co-opetition!

CONCLUSION

Tel. + 33 (0) 450 275 349 Cell. + 33 (0) 675 705 859 [email protected]

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