How Executives Can Enhance Their Professional Reputation via Social Media
Apr 06, 2017
How Executives Can Enhance Their Professional Reputation via Social Media
Katy Caroan
Agenda • Key considerations for Executives • Top 5 reasons you should use social media
strategically • How to increase your reach and impact • Examples • Access to additional resources
Definition ”Your professional reputation is how your actions and
unique qualities are perceived by others in your professional surroundings. It sets the expectations of
what you can accomplish and how you can do it.”
Per Frykman
Key considerations
1. What is your professional reputation today? 2. How do you want to be perceived in the future? 3. Whom do you want to inspire? 4. What do you want to inspire about? 5. Where do your stakeholders spend time? 6. Whom do you need help from? 7. Which story are you willing to share?
Top 5 reasons to use social media strategically
1. Listen to what your stakeholders engage in 2. Attract new customers, previous customers… 3. Attract talent and GIGers 4. Attract new off-radar opportunities 5. Learn, learn, learn
How to increase reach and impact
1. Understand how you are perceived by others 2. Focus on demonstrating your strengths consistently
online/offline 3. Select 1-2 social media platform(s) 4. Select 1-3 topics to engage in 5. Mobilize your network 6. Share your story and your BIG WHY in business
Examples
Source: tinteguri.com
Anita Krohn Traaseth - CEO Innovation Norway
Sources: facebook.com linkedin.com
Sree Sreenivasan Fmr. CDO, The New York Metropolitan Museum of Art
Sources: facebook.com linkedin.com
Sree Sreenivasan Fmr. CDO, The New York Metropolitan Museum of Art
Common themes
Courage Transparency Vulnerability
Appearance + Behavior
Q&A
More resources
h"p://digoshen.com/insightpla3orm/
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