How effective is the combination of your main product and ancillary texts?

How do our products link together to see that there are all for the same artist?

Blue and grey colour scheme of music video integrated into website and digipack

Photos de-saturated with a blue hint to them to link the main task and ancillary tasks together.

Artists style is similar in all products- dark clothing, jeans, shirts, tattoos on show.

Indie artist style

Helping to develop star-image.

Digipack font- chosen by focus group

Website font- slightly different as couldn’t copy font onto Wix

Simple text font on website for main information.

Similar to text on digipack.

Text that looks hand drawn for the sub-headings on website

Similar to hand drawn logo on digipack.

Aspects of Professionalism in our products

Barcode and copyright details on digipack

Merchandise and links to stores on website

Gradually speeds up towards end; similar to professional music videos.