How do you reach the man on the street?
How Do You Reach the Man on the Street with Social Media?
Nov 28, 2014
"Tedx-Style" talk delivered on September 5, 2012, in Tel Aviv, Israel, for HaSadna. http://www.hasadna.org.il/
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Transcript
How do you reach
the man on the street?
That all depends on the man
Are you talking about…
this man?
http://www.theinvolverblog.com/wp-content/uploads/2009/03/man-on-street1.jpg
this man?
http://d30opm7hsgivgh.cloudfront.net/upload/142750008_9mOHTC9O_c.jpg
this man?
or both?
Of course, we can’t forget the ladies…
Are we talking about…
this woman?
http://www.vincos.it/images/wp-content/uploads/2010/01/Dubai-Old-Woman.jpg
this woman?
or both?
How do we reach each of them…
…in meaningful ways?
Give this man a place to solve
his problems.
Online community of government colleagues
helping each other to do their jobs better.
Mission: “Connect government to
improve government”
50.37 %
13.14 %
14.83%
9.18%
12.48%Federal Government
State Government
Local Government
Industry/Gov’t Con-tractors
Other (i.e. non-profit, academia & Interna-tional Gov’t)
Average Age:
43
“Knowledge Network”
1. Learn from each other online.
2. Learn from each other in person.
“Knowledge Network”
3. Learn from each other one-on-one.
“Knowledge Network”
4. Learn from experts via webinars.
“Knowledge Network”
5. Learn from experts via podcasts.
“Knowledge Network”
6. Learn from guides and infographics.
“Knowledge Network”
7. Partner with press to promote the positive.
“Knowledge Network”
Give this man more than
a smile…give him a voice.
Who else
needs a voice
in Israel?
Give this woman peace
of mind…
The blog went viral and trended on Twitter; the traffic was so overwhelming that it crashed the CDC blog server. Although only $87 was spent, the campaign achieved an estimated 3.6 billion impressions and had an estimated marketing value of $3.4 million.
Give this woman
a cell phone!
http://www.jpost.com/LandedPages/PrintArticle.aspx?id=282573
On second thought,give this womana smart phone!
So…how do you reach the man on the street?
Engage
Empower
Educate
Equip
ביחד אנחנו אחד
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