How digital is shaping the future of sustainability

How digital is shaping the

future of sustainability

JOAKIM LUNDQUIST & JAMES OSBORNE

Lundquist Srl

Stockholm, 16 October 2014

@Lundquist

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REPORTING IS NOT ENOUGH

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SPOT THE DIFFERENCE? …THE NEED FOR DIFFERENTIATION

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THE IMPORTANCE OF RELATIONSHIPS

SIX VIEWPOINTS FROM THE CSR ONLINE AWARDS SEMINAR

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Presentations available at:

bit.ly/Lundquist-event

THE CONTEXT FOR SUSTAINABILITY COMMUNICATIONS

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IS REPORTING ENOUGH FOR A BETTER FUTURE?

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AN ACCELERATING TREND IN UN-READ REPORTS

6th CSR ONLINE AWARDS

HOW TO GET YOUR CONTENT TO THE PEOPLE WHO MATTER?

6th CSR ONLINE AWARDS

SHARABLE CONTENT

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DIGITAL DISRUPTION IN CORPORATE TRANSPARENCY

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THE RISE OF SOCIAL MEDIA

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* Figures refer to

proportion indicating

“likely” or “very likely” to

follow or engage.

HOW ARE COMPANIES RESPONDING?

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MEASURING LEVEL OF ONLINE TRANSPARENCY

2% 5% 7%

21% 21%

10%

76% 74% 83%

0%

20%

40%

60%

80%

100%

Europe 100** Nordic 40* Germany 30

Finalists

Below the basics

Not reporting

* Non-reporting companies are holding companies referring to disclosure of

invested companies

** Total does not equal 100 due to rounding

Source: Lundquist CSR

Online Awards 2014

6th CSR ONLINE AWARDS

EVALUATION BASED ON 7 PILLARS

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HOW WELL TOP NORDIC COMPANIES COMMUNICATE

0%

10%

20%

30%

40%

50%

60%

70%

Concrete

Exhaustive

Ongoing

User friendlySocial

Integrated

Distinctive

Nordic average (top 29)

Europe average (top 76)

Source: Lundquist CSR

Online Awards 2014

6th CSR ONLINE AWARDS

CONCRETE

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Best in Nordic:

AstraZeneca

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EXHAUSTIVE

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Best in Nordic:

Danske Bank

H&M

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ONGOING

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Best in Nordic:

Novo Nordisk

6th CSR ONLINE AWARDS

USER FRIENDLY

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Best in Nordic:

Electrolux

6th CSR ONLINE AWARDS

SOCIAL

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INTEGRATED

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DISTINCTIVE

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Best in Nordic:

Novozymes

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• At a time when sustainability reporting has become mainstream

and audiences remain sceptical, pro-active communications allows

you to:

• Take the message to your stakeholders

• Explain it in a way that they can understand, relate to and remember

• Involve your stakeholders in your sustainability agenda

BENEFITS:

• License to talk & to engage

• Improved stakeholder relations

• Employer branding

• Reputation in capital markets

• Perceptions among business partners

• Positive brand association for customers

• “Immunity” against risks and crisis

• …

SO WHAT?

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UNITED WE STAND, DIVIDED WE FALL A new model for sustainability…

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• Better understand users to see how digital is transforming the

company-stakeholder relationship (measurement)

• Draw up a shared strategy to overcome silos internally and ensure a

coherent approach

• Develop a lucid story about what sustainability means to the business,

why it is relevant both internally and to external stakeholders

• Change mentality about what constitutes “engagement”: more

informal acts of engagement (140 characters), less formal

• Reassess skills & capabilities in the team (or internal organisation)

WHAT CHANGES?

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HOW WE WORK: FIAT

Integrated storytelling

Distinctive, visual

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HOW WE WORK: NOVARTIS

Concrete & material

Integrated

Ongoing

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HOW WE WORK: SNAM

Aligned with

priorities

Exhaustive & clear

Case study format

User friendly

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WHITE PAPER:

bit.ly/Lundquist-whitepaper

FIND OUT MORE

USER SURVEY:

bit.ly/Lundquist-survey

SEMINAR PRESENTATIONS:

bit.ly/Lundquist-event

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Email:

[email protected]

[email protected]

Twitter:

@JoakimLundquist

@jabosborne

Website:

www.lundquist.it

Via San Maurilio, 23

Milan 20123

Italy

t. (+39) 02 - 3675 4126

f. (+39) 02 - 9287 8792

LUNDQUIST SRL CONTACTS

SOCIAL PRESENCE

Lundquist company page

@Lundquist

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