How digital has changed marketing strategy (& how it's changing again)

Page 1 <img data-url='document/how-digital-has-changed-marketing-strategy-how-its-changing-again.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: How digital has changed marketing strategy (& how it's changing again)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022051513/547b3c86b47959a9098b4cd0/html5/thumbnails/1.jpg' width='140' height='200' /> DigitalBrand

MarketingStrategy

Page 2 <img data-url='document/how-digital-has-changed-marketing-strategy-how-its-changing-again.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: How digital has changed marketing strategy (& how it's changing again)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022051513/547b3c86b47959a9098b4cd0/html5/thumbnails/2.jpg' width='140' height='200' /> V1 Brand =Product +Personality

Page 3 <img data-url='document/how-digital-has-changed-marketing-strategy-how-its-changing-again.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: How digital has changed marketing strategy (& how it's changing again)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022051513/547b3c86b47959a9098b4cd0/html5/thumbnails/3.jpg' width='140' height='200' /> Page 4 <img data-url='document/how-digital-has-changed-marketing-strategy-how-its-changing-again.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: How digital has changed marketing strategy (& how it's changing again)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022051513/547b3c86b47959a9098b4cd0/html5/thumbnails/4.jpg' width='140' height='200' /> Page 5 <img data-url='document/how-digital-has-changed-marketing-strategy-how-its-changing-again.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: How digital has changed marketing strategy (& how it's changing again)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022051513/547b3c86b47959a9098b4cd0/html5/thumbnails/5.jpg' width='140' height='200' /> Page 6 <img data-url='document/how-digital-has-changed-marketing-strategy-how-its-changing-again.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: How digital has changed marketing strategy (& how it's changing again)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022051513/547b3c86b47959a9098b4cd0/html5/thumbnails/6.jpg' width='140' height='200' /> Page 7 <img data-url='document/how-digital-has-changed-marketing-strategy-how-its-changing-again.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: How digital has changed marketing strategy (& how it's changing again)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022051513/547b3c86b47959a9098b4cd0/html5/thumbnails/7.jpg' width='140' height='200' /> V2 Brand = Context

+ Currency

Page 8 <img data-url='document/how-digital-has-changed-marketing-strategy-how-its-changing-again.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: How digital has changed marketing strategy (& how it's changing again)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022051513/547b3c86b47959a9098b4cd0/html5/thumbnails/8.jpg' width='140' height='200' /> Page 9 <img data-url='document/how-digital-has-changed-marketing-strategy-how-its-changing-again.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: How digital has changed marketing strategy (& how it's changing again)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022051513/547b3c86b47959a9098b4cd0/html5/thumbnails/9.jpg' width='140' height='200' /> Page 10 <img data-url='document/how-digital-has-changed-marketing-strategy-how-its-changing-again.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: How digital has changed marketing strategy (& how it's changing again)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022051513/547b3c86b47959a9098b4cd0/html5/thumbnails/10.jpg' width='140' height='200' /> Page 11 <img data-url='document/how-digital-has-changed-marketing-strategy-how-its-changing-again.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: How digital has changed marketing strategy (& how it's changing again)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022051513/547b3c86b47959a9098b4cd0/html5/thumbnails/11.jpg' width='140' height='200' /> Page 12 <img data-url='document/how-digital-has-changed-marketing-strategy-how-its-changing-again.html?page=12' data-page='12' class='cut-thumb lazyload' alt='Page 12: How digital has changed marketing strategy (& how it's changing again)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022051513/547b3c86b47959a9098b4cd0/html5/thumbnails/12.jpg' width='140' height='200' /> Page 13 <img data-url='document/how-digital-has-changed-marketing-strategy-how-its-changing-again.html?page=13' data-page='13' class='cut-thumb lazyload' alt='Page 13: How digital has changed marketing strategy (& how it's changing again)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022051513/547b3c86b47959a9098b4cd0/html5/thumbnails/13.jpg' width='140' height='200' /> V3 Brand =Application

+ Involvement

Page 14 <img data-url='document/how-digital-has-changed-marketing-strategy-how-its-changing-again.html?page=14' data-page='14' class='cut-thumb lazyload' alt='Page 14: How digital has changed marketing strategy (& how it's changing again)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022051513/547b3c86b47959a9098b4cd0/html5/thumbnails/14.jpg' width='140' height='200' /> Page 15 <img data-url='document/how-digital-has-changed-marketing-strategy-how-its-changing-again.html?page=15' data-page='15' class='cut-thumb lazyload' alt='Page 15: How digital has changed marketing strategy (& how it's changing again)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022051513/547b3c86b47959a9098b4cd0/html5/thumbnails/15.jpg' width='140' height='200' /> Page 16 <img data-url='document/how-digital-has-changed-marketing-strategy-how-its-changing-again.html?page=16' data-page='16' class='cut-thumb lazyload' alt='Page 16: How digital has changed marketing strategy (& how it's changing again)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022051513/547b3c86b47959a9098b4cd0/html5/thumbnails/16.jpg' width='140' height='200' /> Page 17 <img data-url='document/how-digital-has-changed-marketing-strategy-how-its-changing-again.html?page=17' data-page='17' class='cut-thumb lazyload' alt='Page 17: How digital has changed marketing strategy (& how it's changing again)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022051513/547b3c86b47959a9098b4cd0/html5/thumbnails/17.jpg' width='140' height='200' /> Page 18 <img data-url='document/how-digital-has-changed-marketing-strategy-how-its-changing-again.html?page=18' data-page='18' class='cut-thumb lazyload' alt='Page 18: How digital has changed marketing strategy (& how it's changing again)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022051513/547b3c86b47959a9098b4cd0/html5/thumbnails/18.jpg' width='140' height='200' /> Page 19 <img data-url='document/how-digital-has-changed-marketing-strategy-how-its-changing-again.html?page=19' data-page='19' class='cut-thumb lazyload' alt='Page 19: How digital has changed marketing strategy (& how it's changing again)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022051513/547b3c86b47959a9098b4cd0/html5/thumbnails/19.jpg' width='140' height='200' /> Page 20 <img data-url='document/how-digital-has-changed-marketing-strategy-how-its-changing-again.html?page=20' data-page='20' class='cut-thumb lazyload' alt='Page 20: How digital has changed marketing strategy (& how it's changing again)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022051513/547b3c86b47959a9098b4cd0/html5/thumbnails/20.jpg' width='140' height='200' /> Dramatise

Augment

Embed

How digital has changed marketing strategy (& how it's changing again)

Business