How did you use media technologies in the construction and research, planning and evaluation stages? Research In the research stage I used media technologies such as YouTube, camera’s and websites like mandy.com. YouTube was incredibly useful in this stage, as it enabled me to search many successful Video’s from amateur to professional. This helped me gain an insight into classical conventions that are used today and the types of techniques which are possible. After I found the song I wanted to use I found several Music Videos which inspired my narrative and performance style. I decided to look up Music Videos in a simular genre for inspiration before creating my first storyboard. I found two songs which I liked the most, 'Bad Day' by Daniel Powter. Daniel Powter Bad Day
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How did you use media technologies in the construction and research, planning and evaluation stages?
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How did you use media technologies in the
construction and research, planning and
evaluation stages?
Research
In the research stage I used media technologies such as YouTube,
camera’s and websites like mandy.com.
YouTube was incredibly useful in this stage, as it enabled me to search
many successful Video’s from amateur to professional. This helped me
gain an insight into classical conventions that are used today and the types
of techniques which are possible. After I found the song I wanted to use I
found several Music Videos which inspired my narrative and performance
style.
I decided to look up Music Videos in a simular genre for inspiration before
creating my first storyboard. I found two songs which I liked the most,
'Bad Day' by Daniel Powter.
Daniel Powter Bad Day
Daniel Powter Bad day comes under the genre of pop/rock and is also
directed by Marc Webb. This video contains several characteristic of the
genre. These include;
· Narrative along side performance.
· Narrative that’s cinematic and amplify to the lyrics.
However this music video seems to rebel slightly against the norm as the
focus of the music video is more on the storyline and actors rather than
the performance and the artist. This is done to the extent that the artist is
completely separate from the narrative and is only filmed in the locations
the narrative is taken place but when the actors aren’t present. Usually it
is more conventional to see more shots of the artist in different locations,
with a variety of shots to promote the artist. The audience that this artist is
trying to target is probably less superficial and more into a creative
outlook of the music. I personally believe that Newton Faulkner has this
same goal and therefore inspiration taken from this music video would suit
my chosen artist.
and "Where is the love" by Black Eyed Peas.
Black Eyed Peas “Where Is The Love”
This music belongs to hip hop genre. The characteristic the video display
of this genre are;
Rap lip-syncing
Political message of the underdog
Representing public and questioning authority
Gimmick with Performance
The music video has amplified the lyrics to send a political message
through subtle inter-textual references. As well as inter-textual references
there is a quick montage of iconic signs, which give a hidden meaning like
the statue of liberty ironically supposed to represent freedom and hope for
the american dream. The actors are the artists playing different characters
to send a message of “where is the love”. The female band member is
putting up posters of question marks in different locations, acting as the
peacemaker, which could be classified as a stereotypical role of a female.
One of the other band members plays a victim of society, being stopped by
the police. We never see the policeman’s face which makes him
a representative of all authority and also maintains a focus
on promoting the artists’ image. The music video has rebelled
against conventions slightly by making children lip-sing the lyrics. This is
effective as it displays the future generations lecturing us on how we live
“people killing, people dying, children hurt and you hear them crying” and
again asking the question “where is the love”.
In Daniel Powter's "Bad Day" I liked the idea
of narrative and performance in the music video. Both my chosen song
and Bad day share the same upbeat style to them, which people can find
heart warming and fun. This is exactly what the Music Video conveyed
through the quirky scenes where the woman and man change the picture
in the station. With "Where Is The Love " I wanted to use the same idea
of iconic sign's to create a political message.
Camera
In the audience research I used a camera to carry out audience interviews.
This was done to achieve the synaesthesia ideology by making participants
listen to the song and explain what images they imagined during their
experience. This was extremely valuable as it helped me understand what
an audience expects from a Music Video just from hearing a track. It also
meant I could be at an advantage by creating a product they wouldn’t
necessarily expect for the song.
Mandy.com
As part of my research for creating my music video I attended The Music
Production forum event in central London over the summer holidays. This
was held in a rented church near Liverpool street station. This was a free
evening of insight and talks from the cream of the UK music video
industry. I found out about this event
through http://www.mandy.com/ which I use regularly People who spoke
included 1.CLAIRE STUBBS a commissioner for Sony Music,