How Did You Use Media Technologies?

How did you use media technologies How did you use media technologies in the construction and research, in the construction and research, planning and evaluation stages?planning and evaluation stages?

The BlogThe Blog

When creating our products, we When creating our products, we regularly updated our group regularly updated our group blog. We all followed a main blog. We all followed a main page and this allowed us to page and this allowed us to see any tasks that needed see any tasks that needed

completion and also the next completion and also the next stage in our work. More stage in our work. More importantly, on our own importantly, on our own

pages, we uploaded sections pages, we uploaded sections of our work after completion of our work after completion

as this allowed us to see as this allowed us to see clearly the work that we had clearly the work that we had done and the work that still done and the work that still

needed doing. It also allowed needed doing. It also allowed us to see that our work us to see that our work

progressed effectively towards progressed effectively towards our final products.our final products.


The InternetThe Internet

We also used the internet in all four stages of our work; construction, research, We also used the internet in all four stages of our work; construction, research, planning and evaluation. We mainly used the internet during the research planning and evaluation. We mainly used the internet during the research and planning stages as this helped us to research the conventions of music and planning stages as this helped us to research the conventions of music videos in our chosen genre and also what professionals felt made a videos in our chosen genre and also what professionals felt made a successful video. successful video.

We also used the internet during the evaluation stage of our production as we We also used the internet during the evaluation stage of our production as we gathered some of our audience feedback from the video sharing site, gathered some of our audience feedback from the video sharing site, Youtube, and the social networking site Facebook. We also created a blog Youtube, and the social networking site Facebook. We also created a blog to upload all our work onto so that we had a step by step production to upload all our work onto so that we had a step by step production process.process.


Youtube and FacebookYoutube and Facebook

We decided to upload our finished product on to the popular video sharing site We decided to upload our finished product on to the popular video sharing site Youtube as this would be another, less time consuming way to gather Youtube as this would be another, less time consuming way to gather audience feedback. However, once our video had been uploaded, we found audience feedback. However, once our video had been uploaded, we found that many people who fell into the category did not have an online account that many people who fell into the category did not have an online account and needed one to comment on the video.and needed one to comment on the video.

Because of this limitation, we also decided to upload the video onto our Because of this limitation, we also decided to upload the video onto our Facebook accounts as many of the people who did not have a Youtube account, Facebook accounts as many of the people who did not have a Youtube account, had an account on this site. We were then able to gather audience feedback had an account on this site. We were then able to gather audience feedback from many more people as we received many comments on both sites.from many more people as we received many comments on both sites.



The filming equipmentThe filming equipment

When filming our music video we used a handheld video camera and also a When filming our music video we used a handheld video camera and also a tripod. tripod.

The video camera was used normally (as handheld equipment) when we were The video camera was used normally (as handheld equipment) when we were creating shots that would give the audience the feeling of being at the creating shots that would give the audience the feeling of being at the party, being a part of what is happening.party, being a part of what is happening.

The tripod was used for many of the still shots of the band and the audience The tripod was used for many of the still shots of the band and the audience as we believed using the tripod made the shots look much more as we believed using the tripod made the shots look much more professional and also showed that we had taken time and care over our professional and also showed that we had taken time and care over our music video.music video.


The Digital CameraThe Digital Camera

When beginning to construct and research our product we took many pictures When beginning to construct and research our product we took many pictures of different locations and settings to see how they would look on film and of different locations and settings to see how they would look on film and also to see which one we would prefer to use.also to see which one we would prefer to use.

Using the digital camera also enabled us to experiment with different lighting, Using the digital camera also enabled us to experiment with different lighting, both natural and artificial. We looked at the effects bright light had on our both natural and artificial. We looked at the effects bright light had on our setting late at night and also the effects that dim light had on our interior setting late at night and also the effects that dim light had on our interior setting. We chose to use contrasting light; bright outdoors and dim indoors, setting. We chose to use contrasting light; bright outdoors and dim indoors, because we wanted to ensure that the focus of our audience was solely on because we wanted to ensure that the focus of our audience was solely on the band.the band.


Macs and iMovieMacs and iMovie

We used the Apple Mac computers as our main way of editing the video, using We used the Apple Mac computers as our main way of editing the video, using the iMovie software. This enabled us to create a music video that included the iMovie software. This enabled us to create a music video that included shots at different speeds to anchor the idea of the unpredictable and shots at different speeds to anchor the idea of the unpredictable and hyperactive personality of the band and also enabled us to include certain hyperactive personality of the band and also enabled us to include certain sections of diegetic audio in the video along with the soundtrack, as this sections of diegetic audio in the video along with the soundtrack, as this again gave the video a more realistic feel.again gave the video a more realistic feel.

This is a still shot of the tools we used to This is a still shot of the tools we used to create fast paced shots within our music create fast paced shots within our music video and also how to create effects during video and also how to create effects during the transitions between scenes.the transitions between scenes.

This screenshot shows a transition This screenshot shows a transition loading once it has been placed in the loading once it has been placed in the time bar of the video.time bar of the video.

You can also see that the transitions You can also see that the transitions themselves overlap the two clips that themselves overlap the two clips that they link together.they link together.



PhotoshopPhotoshop

We mainly used Photoshop when we were creating our two ancillary products; We mainly used Photoshop when we were creating our two ancillary products; the magazine advert and the digipak.the magazine advert and the digipak.

When creating the digipak, we needed to do a lot of editing to try and create an When creating the digipak, we needed to do a lot of editing to try and create an album cover that was unique, would catch the audiences eye, as well as album cover that was unique, would catch the audiences eye, as well as creating a digipak that is memorable to the target audience. creating a digipak that is memorable to the target audience.

We also used Photoshop for the magazine advert, and this was again to ensure We also used Photoshop for the magazine advert, and this was again to ensure that the advert would easily capture the audiences eye and draw their that the advert would easily capture the audiences eye and draw their attention to it. attention to it.

In this screenshot you can see many In this screenshot you can see many of the text options such as size, of the text options such as size, alignment and colour. These were alignment and colour. These were very important when creating our very important when creating our ancillary products as we needed our ancillary products as we needed our final products to be aesthetically final products to be aesthetically pleasing and easy to read so as to pleasing and easy to read so as to make them more successful.make them more successful.

In this screenshot you can see the tool In this screenshot you can see the tool palette. If you left click on many of the palette. If you left click on many of the tools and extra menu will appear giving tools and extra menu will appear giving you different options for that specific tool.you different options for that specific tool.


How Did You Use Media Technologies?

Education

evaluation stages

planning stages

media technologies

successful video

work construction

handheld video camera

audience feedback

target audience