How did you attract and address your audience?

How did you attract/address your

audience?Where the guilt lies

Who was your target audience and why?

For our film opening our target audience is 15-30 years olds who enjoy murder mystery's and horror. We have given our opening this

age range as people under 15 may find some of the shots disturbing and they may not be suitable for under 15 year olds. We

also didn't aim for the target audience to be above 30 year olds because we found that older people would find it less interesting

and they have less time as they might work and have a family.

What was within your media product that appealed to them?

As we based our opening on another film called The Lovely Bones we knew that we could attract our target

audience as the other film that we used was the genre of horror and mystery. As we had used techniques from the

film it shows that people who are interested in horror and mystery would definitely find our opening appealing.

Some techniques that we used would definitely appeal to them such as the setting we shot which was an empty creepy field and props we used such as blood which is

common for a horror or mystery film. Using these convections in our opening means that are target audience

would see this and instantly be drawn to it.

Feedback?We created a basic questionnaire based off our opening and got 50 people to

answer honestly about how they felt about our film opening after they watched it . The people asked were in the target audience age range. We asked these

questions to get a general feedback from people who are our target audience.Here is the questionnaire we made

Overall responses we got after they answered

Conclusion from feedback given?(Part 1)

• From the questionnaire responses we got, we got a good idea on if our film opening did appeal and

attract our target audience. Overall a majority said they would watch it again which is a good sign that the opening did catch their attention. Most people said they would want to carry on watching which again is more proof that the opening and target

audience we chose worked well together. A lot of people really enjoyed the ending were things became clear and the drama became more present. They liked

the use of the dead body and the blood used which shows the props used to create the theme of horror

to appeal to the target audience was a success.

Conclusion from feedback given?(Part 2)

• Improvements include people saying that there should've been more drama and clues to who did it to add to the tension. This feedback helped us as we could see that are target audience likes the genre so much that they demand more. When asked who they would recommend the opening to mostly everyone agreed and said that they would recommend to a friends which shows us that are age range was correct as people above the age of 15 saying that people they know who are the same age would also watch it. Overall the feedback we got showed us a lot about if we appealed to our audience and if we addressed and satisfied them.