How Design Thinking helped us in grabbing a Job Back

How

“design thinkinghelped us grab a job -

interview bacK

“

Gokul Rangarajan Anantha Krishnan

UX Designer, Design Thinkerhttps://in.linkedin.com/in/gokulrangarajan

@uxpeek

https://www.facebook.com/Gokulrangarajan1

IDEATORS

Sales Geek, Marketing strategisthttps://ae.linkedin.com/pub/anantha-krishnan/61/571/a12

@Ananthsprotocal

https://www.facebook.com/anantha.krishnan.5

Meet Anantha Krishnan, a sales person from Dubai with excellence in Services and Sales.A talented, dynamic, self-motivated & energetic young guy with a good skills & proper ethics in Sales Industry. Now that he is Looking for a challenging job, he attends anInterview with a leading Women’s Magazine in Dubai

But on the way to interview

Following are the Series of events which happened

Anantha’s Interview Day

With Womens MaGazine

Commuting Problems

9 A.MUnexpected flat tyre

legal stoppage

10:30 A.MCop encounters for Foreigners

Enquiry which took around 1 hour

Unavoidable Help

11: 30 A.MCouldn’t stop helping an old

women with crossing the road

long chat with Client

12: 45 P.MHad a client meeting which Extended on client’s

interest, as anantha is a people person

TAXI

CALLTAXI

2:30 P.MHired a Taxi which met with

some engine problems on the way

!!!

Taxi with technical fault

12 1

2

34

567

8

910

11

3:30 P.MFinally reaches Interview spot late

Not on time stressed & anxious

during Interview

Describe the plan of action or process on how do you Increase Distribution sales of this magazine

INTERVIEWER

Though Multiple solution

was in his head but was

not conveyed by anantha

during interview hour.

he was completely left

blank since he was BOTH

Due to his long dayanxietyanxiety Stress

............Anantha self-realized this incident which Mind blocked him from Further answering and This made him start a research on Recruitment Process and problems faced by Young people

During interview hours

Anantha does a detailed analysisAs well as documentation on Thecurrent day interview Facts scenarios& problems, The insights collected built him Confidence and realityabout interview

He calls up his ex-colleague & good friend Gokul who is also a designer & describes the Events happened during interview & his Idea to mailthe interviewer on His analysis andresearch along with the answers

Gokul introduces Design Thinking toAnantha, The art of creative FocusedThinking & science of Using Empathytowards concerned People to solve aproblem

Design

Thinkin

g

Thus they brainstorm for more IdeasOn solving the Problem of “ Recovering a bad interview by Strongly conving theInterviewer on Anantha’s capabilities,Skill as well As his long day Situation

Come to know that Data visualizationis the best Solution to illustrate theirResearch & Analysis done based on Interview Facts & Stats

To i l lustrate the incidents which

happened before Interview Info-

Graphically Telling the hurdles faced

by Anantha which lead the stress &

anxious situation

What he feels he could have answeredin Interview time, follows now

Describe the plan of action or process on how do you Increase Distribution sales of this magazine

INTERVIEWER

Growth mARKETTING

Learn the target Women Audience, Make QuickAnalysis, Try to Get Data, Figure out some CommonFigure to target on, most of all setting a Right Goalfor the brand as well as identifying Target audience’s Goal

Ideate

Ask the right questions, come with random Sketch

plan, Brainstorm on Possible strategy Figuring out

the Platforms, Creative and Empathy Map

Email Marketing

Respecting the existing users is important part of the Marketing Strategy, Special offers and Creative canBe experimented with the old users, online surveysCan also be addressed in Email Campaign

Sale and contests

Exiting Offers and sale will excite LoyalCustomer as well as motivate NewUser on try outs, Contest and Gifts will

Spontaneously increase the sales

SALE

40%

Apart From the above plan, Ananth Immediately came up

With exclusive idea for the magazine

Cooking Contest &other events for women

Road Shows & outdoor events based on enpowerment

B2B Social Mediadirect sales

$

Research on

interview

follows

An Interviewer on a average spends only 5-7 seconds on a CV & 88% rejection rate if it contained a photo, On average, interviews last 40 minutes and this has more impact on deceision making than CVs or online profiles,

Reasons for

rejections

26%

because the

handshake

was tooweak

for crossing their arms over their

chest during the interview21%

for crossing their arms over their

chest during the interview21% Facts

33% ofbosses

Know whether

they will hire

someone or not

w i t h i n

90Secs

of employers willfind youon Facebook68%

43% of job seekers

have used their

mobile device to

search as well apply

Almost 55%

candidates

don’t come

on time to

interview

30 % of people trying to go to

interview in major cities face

problem to reach their job on

time, due to logistics and ques

People who did not perfrom well on interview due to limited skill set

Due to bad travelsleep,food andpsychological factson the current day

Due to un-forseenplan changes, lastminute conditions

Due to anxietyand fustrationon time course

48%22%

11 %

09%

Reasons for bad interview performance

“If the intervieweris reading this thenthats the successof this campaign,thats more thangetting a job”

iN infographics We mentioned

... and it was send to Interviewer as a mailer

within hours both of us get a positive

reponse from the Interviewer side

Hence, “Design thinking” or creative approach to

Solve a problem turned the tide to success in our lives

thank you

Source & Thankshttp://www.atworkscotland.com/interviewtipsandfacts.phphttp://theundercoverrecruiter.com/top-10-job-interview-tips-and-tricks/http://www.forbes.com/fdc/welcome_mjx.shtmlhttp://www.buzzfeed.com/erinfrye/interview-tipshttp://us.reachout.com/facts/factsheet/applying-and-interviewing-for-jobshttp://www.harveynash.com/ch/eng/jobs/art_job_interview.asphttp://www.workcoachcafe.com/2009/04/20/10-reasons-you-didnt-get-the-job/http://www.hcareers.com/us/resourcecenter/tabid/306/articleid/1014/http://theundercoverrecruiter.com/top-10-job-interview-tips-and-tricks/http://www.business2community.com/human-resources/25-fun-facts-resumes-interviews-social-recruitment-0975676http://www.quintcareers.com/job_interview_tips.htmlhttp://www.hongkiat.com/blog/your-first-interview/http://all-free-download.com/free-vector/freepic.htmlhttp://www.freepik.com/popular-vectorshttp://www.vecteezy.com/

Gokul Rangarajan Anantha Krishnan

UX Designer, Design Thinkerhttps://in.linkedin.com/in/gokulrangarajan

@uxpeek

https://www.facebook.com/Gokulrangarajan1

Sales Geek, Marketing strategisthttps://ae.linkedin.com/pub/anantha-krishnan/61/571/a12

@Ananthsprotocal

https://www.facebook.com/anantha.krishnan.5