How Design Thinking can Impact Your Business BY NEARSOFT UXTEAM
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
PRESENTER
Denisse GutiérrezUX Design Researcher
@neniza_
PRESENTER
Miguel MedinaUI/UX Designer@MiigueelMediina
HOST
Kim LantisContent Coordinator
@kimlantis
Agenda- What is Design Thinking?
- Why Design Thinking?
- 5 Step Guide to Innovate
- Company Examples
- Q&A
#NearsoftUXwebinarHOW DESIGN THINKING CAN IMPACT YOUR BUSINESS
It’s a framework of solving problems
that is especially helpful for creating
innovative product and service experiences.
What is Design Thinking?
HOW DESIGN THINKING CAN IMPACT YOUR BUSINESS
HOW DESIGN THINKING CAN IMPACT YOUR BUSINESS
Design Thinking is not about designers.
Innovation is everyone's job.
Design Thinking
Business
TechnologyPeople
INNOVATION
Do people want or need it?
Is it viable for your business goal?
Is it feasible?
Build better products
Why Design Thinking?
- Allows teams the creation of solutions based on real needs
- Helps teams get rid of assumptions
- Boosts creativity and innovation
HOW DESIGN THINKING CAN IMPACT YOUR BUSINESS
5 Step Guide to InnovateDESIGN THINKING PROCESS
HOW DESIGN THINKING CAN IMPACT YOUR BUSINESS
1. EMPATHIZE
5 Step Guide to Innovate
Understand your users
- Who is my user?
- Do I know what matters to my users?
- What are my assumptions? _
_ _ _
_ _ _
_ _ _
_ _ _
_ _ _
_ _ _
_ _ _ HOW?
- Observe your users and their behavior
- Engage with them, do interviews and try to have a conversation
- Always ask why
- Discover their motivations
2. DEFINE
5 Step Guide to Innovate
What your problem is
- Do I understand my scope limits?
- Have I established my user needs?
- Prioritize my users expectations _
_ _ _
_ _ _
_ _ _
_ _ _
_ _ _
_ _ _
_ _ _ HOW?
- Filter your gathered feedback
- Interpret your findings
- Look out for patterns and define the problem your users have
3. IDEATE
5 Step Guide to Innovate
Explore new ideas, the more the better
- How do we solve the problem?
- Do I have enough ideas? _
_ _ _
_ _ _
_ _ _
_ _ _
_ _ _
_ _ _
_ _ _ HOW?
- Brainstorm with a multidisciplinary team
- Go for crazy ideas
- Allow your team total freedom
- Vote for the best idea
4. PROTOTYPE
5 Step Guide to Innovate
Fast turnaround prototype
- Am I spending too many hours prototyping?
- Does this prototype cover my MVP?
_ _
_ _ _
_ _ _
_ _ _
_ _ _
_ _ _
_ __ _
_ HOW?
- Sketch prototypes of ideas that solve needs ( Use paper and pencil )
- Identify the questions you want to answer with your prototype
- Methods like Rapid Paper prototyping help you build faster
5. TEST
5 Step Guide to Innovate
Validate your idea with users
- Are people willing to use my product?
- Do people feel my product help them solving a problem?
- Is my product intuitive? _
_ _ _
_ _ _
_ _ _
_ _ _
_ _ _
_ _ _
_ _ _ HOW?
- Show, don't tell
- You can use methods like Usability Testing, Interviews to validate your prototype
- Take notes how users use and misuse your prototype
- Iterate your design
“We always start the product development in people’s homes”
Marcus Engman, Design Manager at IKEA
“One of our biggest values is to fail fast: design something, test it, learn, iterate, and repeat.”
Hilary Nemer, UX Lead at GoPro
Companies that have implemented Design Thinking process
“At Netflix we engage in what we call consumer science: we test new ideas with real customers”
“Design thinking helped Apple to innovate while placing their consumers at the heart of the process.”
“At Amazon, we constantly look for new ways to innovate, on behalf of our different customers”
“At Airbnb, design thinking and design research inform strategic decision- making to address User Experiences challenges on the platform”
“IBM Designcamps provide the structure for spreading design thinking across the organization as part of a comprehensive approach”
“Instead of waiting to launch a minimal product to understand if an idea is any good, you’ll get clear data from a realistic prototype”
TAKEAWAYS:
How to build innovative products?
1. Invest time to generate new ideas (Based on your business goals)
2. Always understand your users (Interviews, Usability Testing, etc.)
3. Fast turnaround prototype
4. Practice & Iterate
_ _ _
_ _ _
_ _ _
_ _ _
_ _ _
_ _ _
_ _ _
_ _ _
_ _ _
_ _ _
_ _ _
_ _ _
_ _ _
_ _ _
Questions & Answers
#NearsoftUXwebinar
Want to know More?
Talk to Sandra at (408) 890-2115
ux.nearsoft.com
[email protected] us at_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Related Documents
