How Design and UX can help startups

How design and UX can help start ups

@hollielubbock

Who am I?Senior UX DesignerCode and Theory@hollielubbock

Overview1. Minimal Loveable Products2. What is design?3. Design principles4. Why is it important for startups?

What are we trying to do?

MLP not MVP

Been working on cultural projects for the last 7 years

Mainly on visual design and UX

http://www.aha.io/roadmapping/product-lovability-index

https://medium.com/the-happy-startup-school/beyond-mvp-10-steps-to-make-your-product-minimum-loveable-51800164ae0c

https://signalvnoise.com/posts/2963-what-happens-to-user-experience-in-a-minimum-viable-product

Every interaction with users is an opportunity to make a good impression on them

😄

First impressions count

What is ‘design’?

http://gretelny.com/project/56/netflix-branding

http://gretelny.com/project/56/netflix-branding

The illusion of direct interaction

Design is human. It's not about “is it pretty,” but about the connection it creates between a product and our lives.

Jenny Arden, Google

What can design help you do?

It shows what people can expect from your productor service

Users at the heart of your product — user centred design

Never undervalue how much impact this can have on your ideas

The golden rule of User Experience: I am not my user.

http://www.uxmatters.com/mt/archives/2015/10/7-ux-lessons-from-leading-fitness-classes.php#sthash.TTLK64io.dpuf

Could you describe your current user?

Could you describe the users you want to gain in the future?

Where is that future audience currently spending their time?

Design Principles to live by.

1. Innovative2. Useful3. Aesthetic4. Understandable5. Unobtrusive

6. Honest7. Long lasting8. Thorough9. Environmentally friendly

https://www.vitsoe.com/eu/about/good-design

10. As little design as possible

What MVP design?

Some of the most successful companies have built their point of difference around design

http://interbrand.com/best-brands/best-global-brands/2015/

Design is becoming impossible for startups to ignore.

£££

💸

When should you bring a designer into your start up?

As early as possible

How can you find a designer?

Dribble or Behance, Smashing Magazine, Creative Review, fffound. The list goes on

Learn about design

http://design.tutsplus.com/articles/50-totally-free-lessons-in-graphic-design-theory--psd-2916

Beyond the age of information is the age of choices

Charles Eames

Put the time and love (great design) into your start up

Focus on your users

Test, test, test & test again

Thanks for listening@hollielubbockAny Questions?