How Contextual Mobile Marketing is Driving in Store Purchases

Contextual Mobile Marketing Is Driving In-Store Purchases

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With mobile taking an increasing role in the general Internet media mix, making it convert into revenue remains a top priority for marketers.


Four in five shoppers use their mobile phones to help their purchasing experience.


More than 80% of consumers use their phones in store andsearch online while they are there, too.


Understanding consumers helps create better in-store opportunities on mobile phones. Now immediate location is allowing retailers to build content.


The most important part of the equation is getting permission from shoppers and app users.


Applications are critical in delivering these highly customized types of in-store offers. App users tend to be loyal to the applications that of topical interest or brand-specific.


Brands need to garner the texting number via a web site or an application.


Most importantly, businesses have to think about form and function when it comes to mobile apps.


Want to learn how to use mobile to drive in-store purchases?

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How Contextual Mobile Marketing is Driving in Store Purchases

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