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The Game has Changed How Content Marketing Can Build Traffic, Loyal Readers, Your Brand, and Your Bottom Line @TheSalesLion
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How Content Marketing Can Build Traffic, Loyal Readers, Your Brand, and Your Bottom Line - Marcus Sheridan

Jul 15, 2015

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Page 1: How Content Marketing Can Build Traffic, Loyal Readers, Your Brand, and Your Bottom Line - Marcus Sheridan

The Game has Changed

How Content Marketing Can Build Traffic, Loyal

Readers, Your Brand, and Your Bottom Line

@TheSalesLion

Page 2: How Content Marketing Can Build Traffic, Loyal Readers, Your Brand, and Your Bottom Line - Marcus Sheridan

70%And the Zero Moment

of Truth

Page 3: How Content Marketing Can Build Traffic, Loyal Readers, Your Brand, and Your Bottom Line - Marcus Sheridan

“Great Website”

Page 4: How Content Marketing Can Build Traffic, Loyal Readers, Your Brand, and Your Bottom Line - Marcus Sheridan

Buying a

Used Car

Page 5: How Content Marketing Can Build Traffic, Loyal Readers, Your Brand, and Your Bottom Line - Marcus Sheridan
Page 6: How Content Marketing Can Build Traffic, Loyal Readers, Your Brand, and Your Bottom Line - Marcus Sheridan

Before we get started,

who here is the

exception?

Page 7: How Content Marketing Can Build Traffic, Loyal Readers, Your Brand, and Your Bottom Line - Marcus Sheridan

@TheSalesLion

Page 8: How Content Marketing Can Build Traffic, Loyal Readers, Your Brand, and Your Bottom Line - Marcus Sheridan

@TheSalesLion

October 10th, 2008

7,882

Page 9: How Content Marketing Can Build Traffic, Loyal Readers, Your Brand, and Your Bottom Line - Marcus Sheridan

This was us…

Page 10: How Content Marketing Can Build Traffic, Loyal Readers, Your Brand, and Your Bottom Line - Marcus Sheridan

They ask.

You answer.

Page 11: How Content Marketing Can Build Traffic, Loyal Readers, Your Brand, and Your Bottom Line - Marcus Sheridan

The

Ostrich

never built

a Brand.

Page 12: How Content Marketing Can Build Traffic, Loyal Readers, Your Brand, and Your Bottom Line - Marcus Sheridan

How much does it cost?

Page 13: How Content Marketing Can Build Traffic, Loyal Readers, Your Brand, and Your Bottom Line - Marcus Sheridan
Page 14: How Content Marketing Can Build Traffic, Loyal Readers, Your Brand, and Your Bottom Line - Marcus Sheridan
Page 15: How Content Marketing Can Build Traffic, Loyal Readers, Your Brand, and Your Bottom Line - Marcus Sheridan
Page 16: How Content Marketing Can Build Traffic, Loyal Readers, Your Brand, and Your Bottom Line - Marcus Sheridan

$2.5 Million

Off one-single article

Page 17: How Content Marketing Can Build Traffic, Loyal Readers, Your Brand, and Your Bottom Line - Marcus Sheridan
Page 18: How Content Marketing Can Build Traffic, Loyal Readers, Your Brand, and Your Bottom Line - Marcus Sheridan
Page 19: How Content Marketing Can Build Traffic, Loyal Readers, Your Brand, and Your Bottom Line - Marcus Sheridan

Are you a good fit

for everyone?

Page 20: How Content Marketing Can Build Traffic, Loyal Readers, Your Brand, and Your Bottom Line - Marcus Sheridan

Vs. & Compare

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Page 23: How Content Marketing Can Build Traffic, Loyal Readers, Your Brand, and Your Bottom Line - Marcus Sheridan

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Page 24: How Content Marketing Can Build Traffic, Loyal Readers, Your Brand, and Your Bottom Line - Marcus Sheridan
Page 25: How Content Marketing Can Build Traffic, Loyal Readers, Your Brand, and Your Bottom Line - Marcus Sheridan