How Competitive Venues Make Destinations Competitive, Anthony Hyde

How Competitive Venues

Make Destinations

Competitive

Anthony Hyde

General Manager

Barbican Business Events

Our Industry Has Changed

Our Industry Has Changed

Our Industry Has Changed

Europe’s Largest Combined

Arts & Conference Centre

Home To The London

Symphony Orchestra

One Of The Largest Event

Spaces In London

Over 800 Events A Year

Business Events Up to 2000

Over 35 Meeting & Event

Spaces

The Challenge

• Declining markets and funding cuts

• Needed to change the way we

worked

• Goal: increase revenue over four

years

Three Key Principles

1. Adapt and Embrace Change

2. Build on Your Strengths

3. Collaborate for Success

Three Key Principles

1. Adapt and Embrace

Change

2. Build on Your Strengths

3. Collaborate for Success

Clarify Your Vision

Know How It Fits Together

Be Flexible

Keep Innovating

Three Key Principles

1. Adapt and Embrace Change

2. Build on Your Strengths

3. Collaborate for Success

Understand Your Clients

Offer a Total Event Solution

Identify New Markets

Three Key Principles

1. Adapt and Embrace Change

2. Build on Your Strengths

3. Collaborate for Success

Form Strong Partnerships

Keep Your Competitors

Close

Leave a Lasting Legacy

Three Key Principles

1. Adapt and Embrace Change

2. Build on Your Strengths

3. Collaborate for Success

Grab The Opportunity

Hvala Vam

Anthony Hyde

[email protected]