How Chambers of Commerce can add more value to their members and the community

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 1

Attention: Chambers of Commerce


Fulfill your mission to connect your community using the power of social media


Twitter is reaching the every day consumer


On April 17, 2009,Oprah introduced Twitter on her show

Oprah with Twitter co-founder Ev Williams


The next day, Twitter added 1 million + new members


Twitter is going mainstream

I think it’s pretty obvious that Twitter is on a trajectory to become one of the major media networks, A Turner, Fox, NBC, Time Warner, Viacom , Disney.

Dave Winer, April 25, 2009Blogging pioneer

Twitter traffic March 2009 by Comscore (pre-Oprah!)


Twitter is now everywhere


Twitter fills the advertising void for local merchants by providing a free way to reach and interact with their customers


In the past, local merchants relied on local newspapers, coupons and circulars


Now, local merchants need a LOCAL online presence

No local merchants listed in Google

searches


Local merchants’ biggest competitors today are the online retail giants


Twitter is perfect for Local Marketing


And by extension, Local Advertising


Case study:

Naked Pizza, New Orleans

Just another pizza parlor


Naked Pizza started tweeting to get more customers


And within months, billionaire Mark Cuban invests in Naked Pizza


This is a huge window of opportunity


We developed Breaking NewsCity Sites so Chambers can engage their community


Breaking News City Sites aggregate the best local Twitters - it’s all in real time


On Breaking News City Sites, local merchants can broadcast their daily deals and chat with customers


People in the community participate in conversations on Breaking News City Sites


Breaking News City Sites are multiplying across America, from metro areas to suburbs to towns

Sites developed grass-roots during the month of May, 2009

* Asheville NC * Boston * Chico CA * Danville CA * Del Mar, CA * Greenville NC * Halton Hills CN * Hampton Roads VA * Irvine CA * London * Long Beach CA * Los Angeles * Miami

* New Haven * New York City * Northern Colorado * Orange County * Orlando * Sacramento * San Diego * San Francisco * Santa Barbara * Sarasota FL * Toronto * Union City CA * Weston FL


Chambers and their members can be featured on BreakingNews City Sites


Breaking News City Sites provide five benefits for Chambers



1.Provides value to members• Breaking News connects local

merchants with community• Local advertising opportunities



1.Provide value to members beyond events

2.Education• Members learn essential social

media marketing skills




2.Education3.New revenue sources

• Chamber shares in revenues associated with social media marketing training and subscription fees




2.Education3.New revenue sources4.New member recruitment

• Chamber becomes relevant to the needs of its members.




2.Education3.New revenue sources4.New member recruitment5.Provide an engaging

service to the community• Your community will

appreciate the value of Breaking News


We’re the Domus Consulting Group, consultants to industries (i.e., real estate and media) that require social media connections to their community

Website: http://DomusConsultingGroup.com

Blog: http://MediaTransparent.com


Our business models are revolutionary and effective, and make complete business sense


Cost to the Chamber

1.No sponsorship fees2.No setup fees3.NO COSTS, period.4.NO COSTS forever.

$0


Work required by the Chamber staff

1.Do not lift a finger2.Everything is ready to go

Nada


Return on Investment

1.Provide membership value

2.Social media marketing3.Education4.New revenue sources

from 5.High community profile


And your Chamber provides a valuable service to your community


Pat Kitano

Managing Principal,Domus Consulting Group

[email protected]://twitter.com/pkitano(415) 573-2481

How Chambers of Commerce can add more value to their members and the community

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