How can we add more services to members? Leena Basrur Dublin, September 2012.

How can we add more services to members?

Leena BasrurDublin, September 2012

Apart from ironing Michael’s clothes…..

• An opportunity for independent direct and digital agencies to network with like minded agencies around the world

• Sharing of best practices and award winning case studies that can be applied locally

• Useful for clients to know that you have an access to a global network, for giving you cross-border opportunities.

What are the key benefits of IDN for our members?

How do member agencies interact?• Requests for experiences and knowledge from

practice ( like case histories) in special fields or industries to use for new business and pitching purposes

• Request for support in campaign strategy, creative and specialised skills existing clients or prospects

• Exchange of specialized personnel for working on campaigns or clients

• Conferences: Special Manager’s Meeting in Spring, InterDirect Forum in the Fall; each time hosted by a different member agency in their home

country.• Public Relations: PR program distributes stories to world media.• Intranet: Internal website sharing best campaigns and best practices.

Services the Network Provides (1)

• Association Memberships: IDN belongs to international DM associations and shares the information across our network.

• Communications: Network alerts members to special opportunities, promotes knowledge-sharing and ongoing dialogue between members.

Services the Network Provides (2)

How can IDN help you become the bestest agency….

IDN is truly the best agency network….

If we could go back and start over…

I wish I had started IDN….

Empty seats – my best people are joining IDN agencies….

I want to buy IDN – now!!!

Damn! Pieter refuses to meet me!

So what can IDN and its members do for each other?

External

1. Visibility

• IDN presentations at DMA, Cannes, Spikes etc. – individual agency and IDN

• Can we look at an external IDN award using Colloquy?

• Developing and publishing an annual IDN Index – Digital DM?

• Interviews by IDN board in key media/publications

2. Leveraging case studies

• Can we get more mileage from the case studies presentation?

• Promote these and talk about these in key publications

• Letters/mailers to key marketing people or face to face meetings to promote IDN and their members

Internal

1. Share knowledge

• We have some of the best brains in DM, Digital, loyalty, Analytics, ……

• Can each one of us pledge some time for training– Webinars– Visiting each other’s offices– Workshops at IDN Conferences

2. Know each other well• Every month, one agency will present their

credentials and latest work through a webinar• Opportunity for more employees to benefit and learn• Visits to members

– Every IDN office must be visited by another IDN member every other year

– Meeting employees and clients– Leave behind/Come back with ideas to implement in your

agency

• Enhance the “family feeling and strengthen bonds

3. Help to increase business• Apply IDN case studies in your own market• Person in charge of biz dev MUST go through Pandora

cases/IDN client list • Target: Minimum one pitch based on an IDN case study• Encourage bilateral cooperation

– Strategic partnership– Tactical partnership– Can we target 6 successful partnerships for 2013?

• Global pitches are very difficult – can we look at regional pitches? Are they relevant at all?

• Can we target one regional pitch in 2013? (Any region, minimum 3 countries)

Thank you

InterDirect NetworkCentral Coordination CentreAmstelstein HousePO Box 55 1190 AB Ouderkerk/Amstel(Amsterdam) The Netherlands Burg. Stramanweg 63 1191 CX Ouderkerk/Amstel(Amsterdam) The Netherlands Phone: +31 (0) 20 316 24 00Fax: +31 (0) 20 496 40 81

Website: www.interdirectnetwork.comEmail: [email protected]

Pieter C. van den BuskenExecutive Chairman InterDirect NetworkCentral Coordination Center

Leena BasrurExecutive Vice-Chairman InterDirect NetworkCentral Coordination Center