How Can Physicians Use Google Display Ads to Win New Patients?

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HOW CAN PHYSICIANS USE GOOGLE DISPLAY ADS TO WIN NEW PATIENTS?

A ROBUST INTERNET MARKETING CAMPAIGN IS NECESSARY TO ACHIEVE MAXIMUM EXPOSURE.

MARKETING SHOULD INCLUDE:

● SEO plan to improve search rankings

● Social media to allow for patient engagement

● Online advertising plan to reach new patients○ AdWords○ Google Display Network

WHAT IS THE GOOGLE DISPLAY NETWORK?

TYPE #1ADS THAT APPEAR WHEN A CONSUMER IS SEARCHING FOR YOU

TYPE #2ADS THAT APPEAR ON RELATED SITES WHEN A CONSUMER ISN’T IN “SHOPPING MODE”

YOU ARE ABLE TO REACH 90% OF

INTERNET USERS on 2 million sites, including:

RESEARCH SHOWS IMAGE ADS WORK BEST

STATIC ADS ARE MOST POPULARThese are just what you might imagine: banners of different sizes that occupy space (usually at the top, bottom, or sides) of a website.

The GDN allows these in the most common image file formats: JPG, JPEG, PNG, and non-animated GIF.

AD SIZES: GET THE MOST FOR YOUR MONEYAll ads come in various shapes and sizes and are measured in pixels.

Depending on the size you opt for, the number of partner sites available to you may dwindle.

Confidential, Property of Search Influence, LLC © 2016

WHEN SELECTING AD SIZE, CONSIDER AVERAGE CLICK-THROUGH RATES.

@w2scott #LocalU

CLICK-THROUGH RATES AND IMPRESSIONS BY AD SIZE

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IMPORTANT TO KNOW YOUR TARGET AUDIENCE

CHANNEL YOUR TARGET CUSTOMER:

“WHO BUYS MY PRODUCT OR SERVICE?”

EXAMPLE:• Men• 30 to 49 years old• Married with children• Income of $100,000+• Live in New Orleans

CLEARLY DEFINE YOURTARGET AUDIENCE

EXAMPLE:• Likes watching college and NFL

football games live or on TV• Owns an RV • Interested in camping and fishing• Very involved with kids’ activities

WHAT MAKES YOURCUSTOMER TICK?

FOR MORE INFORMATION, READ THE ENTIRE BLOG FOUND HERE.

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