How can one define effective communication? - EVENTFAQs

EVENTFAQS Newsletter

March 2010

India’s Platform for Events and Experiential Marketingwww.eventfaqs.com

EVENTFAQS Newsletter

November 2009

India’s Platform for Events and Experiential Marketingwww.eventfaqs.com

Evolved categories enhanced

jury expectations

Multiplexes activation haven?

Cover Final_EF_Nov09.indd 1 12/9/2009 8:12:54 PMCover Final_EF_March10.indd 1 3/11/2010 3:20:36 PM

March 201003

How can one define effective communication? How can one define effective marketing? Perhaps to get the answers, one would have to probe the definition

of ‘effective’. So when the success of a communication or marketing is dependent on something which is an intangible - the efficacy - is it possible then to draw lines between the types of marketing efforts?

Buzzwords like above-the-line (ATL) and below-the-line (BTL) marketing flood the space where brand managers try to attain that singular goal of higher sales. Perhaps such segmentation works while deciding to choose from the wide array of marketing options. Perhaps that’s also the reason why WOW Awards continues to be the singular platform that recognises and appreciates those bright brains which know it best how to delineate their marketing strategies successfully.

Nevertheless, BTL marketing, which hitherto was seen as the underdog in the marketing space, is now suddenly being heralded as the champion. Marketers and their partners who specialise in BTL activities are increasingly relying on the fruits of this medium. Sooner than we expect, this medium will surface to be the sole torch-bearer in the maze of cluttered marketing options. And by the time you read this, WOW Awards 2010 will honour these torch-bearers - ideas in the marketing space which have stood the test of time and have managed to bring home what marketers love - good sales numbers.

The second edition of the only award property in the country which honours efforts for event and experiential marketing has seen an overwhelming number of entries in various categories, and the jury surely had an interesting time judging the entries.Interesting, because they had the opportunity to be WOWed as well as disappointed, all at the same time. The seven jury members agreed, disagreed, debated, deliberated, listened, and finally decided. The brightest ideas will take home the trophy; the not-so-bright ones will hopefully up their ante to be able to take home the trophy next year.

[email protected]

It’s all happening hereThis is a monthly print newsletter from EMDI Web Solutions, publishers of India’s only platform for events and

experiential marketing - www.eventfaqs.com.

Issue Producer:

Karishma Hundalani [email protected]

+91 98212 80003

Editorial team:

Jagadeesh Krishnamurthy [email protected]

+91 99870 49044

Priyanka Borpujari [email protected]

+91 98207 41992

Shweta [email protected]

+91 22 26489915

Design Team:

Vinayak Alle Prasad Karambat

Sales and Marketing:

Vishal Nagdev [email protected]

+91 98212 24987

Ishan [email protected]

+91 98117 11557

Tanvi Asher [email protected]

+91 92245 72293

Asselen DeSousa [email protected]

+91 98331 68967

www.eventfaqs.com

Printed and Published by Vishal Nagdev on behalf of EMDI Web Solutions Private Limited, 4th floor, IES College Campus, Opposite Lilavati Hospital, Bandra Reclamation, Mumbai – 400050, Maharashtra. Printed at VSSU Graphics. Unit # 36, Ideal Industrial Estate, Senapati Bapat Marg, Lower Parel (W), Mumbai – 400 013, Maharashtra, and published from EMDI Web Solutions Private Lim-ited, 13/14 Anand Mansion, 8th road, TPS, 3rd Khar (W), Plot no. 636, Mumbai- 400 053 Maharashtra.

Edit_EF_Jan2010.indd 3 3/11/2010 3:42:50 PM

05 March 2010

43

Event Briefs

Promo Power 08 Sport Rush 09Industry Watch 10 MICE 11

Filmfare Awards – A Starry Night

16

Glimpses

Contents

44 46

Sun and wine and music at Sulafest 2010

What made the jury go WOW?

‘World Premiere - Technology in Concerts’

22

45

26

29

BTL: Going Strong Will improve in 2010 31

Audio Dossier Warren D’Souza Founder and Working MemberSound.com

38

Content_EF_Jan2010.indd 5 3/11/2010 2:31:40 AM

March 2010

EvEn

t In

FO

CU

SMarch 2010

MA

RKET

PU

LSE

� March 20100�

The Kala Ghoda Arts Festival 2010 highlighted the country’s past in broad categories such as visual arts, music, literature, theatre, cinema and dance. The event took place from February 6-14 and Seventy EMG managed this year’s event too.

360 Degrees manages `Mirchi Music Awards 2009`

‘Mirchi Music Awards 2009’, the awards property created by Radio Mirchi last year to felicitate music maestros of the Indian music industry, was on February 10, 2010, in Mumbai. The event was managed by 360 Degrees, and broadcast on television channel Sony Entertainment Television.

Times Grey Cell manages ‘Mindshare Brand Equity Compass 2010’The ‘Mindshare Brand Equity Compass 2010’ summit was held at Taj Land’s End, Mumbai on February 8, 2010. The principle theme of this day-long summit was ‘Marketing 3.0: One to One and One to a Billion’. The summit was managed by Times Grey Cell.

55th Idea Filmfare Awards held on February 27

The awards took place on February 27, 2010 at Yashraj Studios in Mumbai. The event was handled by Times Group’s events division, 360 Degrees while Cineyug Entertainment directed the show this year as well.

TCS partners Showtime Events on ‘World Premiere - Technology in Concert’ for SBI

Showtime Events was mandated to manage the ‘World Premiere - Technology in Concert’ event, organised by Tata Consultancy Services (TCS) for State Bank of India (SBI). The event celebrates the creation of core-banking system for SBI, where diverse technology partners have come together on one platform. The event was held at Brabourne Stadium in Mumbai on February 7.

HEA

DLI

NES

FEBRUARY

Seventy EMG manage Kala Ghoda Arts Festival 2010

� March 2010�









HEA

DLI

NES

FEBRUARY


Headline_EF_Jan2010.indd 7 3/10/2010 10:01:24 PMHeadline_EF_Jan2010.indd 7 3/11/2010 1:50:50 PM

March 2010

MA

RKET

PU

LSE

� March 20100�









HEA

DLI

NES

FEBRUARY


� March 2010�









HEA

DLI

NES

FEBRUARY


Headline_EF_Jan2010.indd 7 3/10/2010 10:01:24 PMHeadline_EF_Jan2010.indd 7 3/11/2010 1:50:50 PMEventinFocus_Filmfare_EF_March10.indd 16 3/11/2010 4:04:55 PM

EvEn

t Br

iEf Promo Power

March 2010 08

Cosmic Meltdown Crew organises first edition of ‘Bangalore International Wine Festival’

Cosmic Meltdown Crew (CMC), a Bengaluru-

based event agency, is or-ganising the first edition of Bangalore international Wine festival (BiWf). the festival will be held at Palace

Grounds in the city on March 27 and 28, 2010. the festival’s main objective is to open up the market for wine in South india.

the event is being targetted at the high-end crowd of Bengaluru. Several BtL activities will be done through associations with clubs and pubs. Basic promotions will also be done in other cities like Mysore, Managalore, Chikmanglur, Pune and Gurgaon.

Entertainment events have been lined up for the two-day festival including local as well as international talents. Yana Lewis, a ballet troupe in Bengaluru, will perform during the fest, and other enter-tainment acts will include laser shows and Brazilian Samba dancers. fashion designers from Bengaluru will also showcase their clothing line at the event.

GT&T earmarks Rs 20 crore to promote energy drink SJ XXX across India

Gt&t india Pvt. Ltd, a subsidiary of JMJ Group, has launched SJ XXX

energy drink across various indian cit-ies including Mumbai, Goa, Hyderabad, Kolkata and Delhi. the target audience for the brand is the age group of 15-40. the brand is expected to retail in 20 cit-ies across india by March 2010. Gt&t has set aside rs 20 crore for aggressive promotions of the brand. PDM will be promotiong XXX across india.

XXX is engaging in several sponsorship activities. it sponsors a box-ing championship in Delhi and the second edition of ‘Park Super Car Show 2010’. it is also partnering with Kolkata Knight riders as one of the prinicpal sponsors of the team during the upcoming third round of iPL. the drink will also support college festivals.

Mudra Celcius goes to 14 cities in Tamil Nadu for 7Up Lemon Pattalam contest

to leverage its association with the iPL team of Chennai Super Kings (CSK), 7Up Lemon

has launched the second edition of the 7Up Lemon Pattalam contest that gives cricket en-thusiasts a chance to pit themselves against the likes of MS Dhoni, Matthew Hayden and Mutthiah Muralitharan. the on-ground activi-ties and the contest are currently underway in the state of tamil nadu over a period of two months, and will cover 14 cities. Mudra Celcius continues to handle the activity.

According to vandana verma, Country Head, Mudra Celcius, the second edition of this contest was aimed at non-cricketers. “Last year, we targetted only those who played cricket and knew the nuances of the game. this year, we are go-ing out to the periphery and talking to those who just observe the game. We are going to high-traffic areas like malls, colleges and resident welfare associations to get in touch with the people, and engage them in our activities. Our merchandise is also attracting the masses, and hence the numbers are overwhelming,” she said.

Gulf Oil and CarWale initiate ‘Gulf CarWale Endurance Run’ along Golden Quadrilateral

Gulf Oil Corporation Ltd, in association with

auto portal CarWale.com, flagged off the ‘Gulf Car-Wale Endurance run’, which is a 16-day drive around the country on the tata nano, along the Golden Quad-rilateral of india. the drive began from the office of

Gulf Oil in Mumbai on february 4 with a three-member team from CarWale. they will cover over 7,000 kms reaching out to all four corners of india. Some of the cities they will pass through include Ahmedabad, Delhi, Kanpur, Kolkata, Hyderabad, Chennai and Ben-galuru.

the objective of this initiative is to primarily test the endurance of tata nano, as well as test Gulf Oil’s new lubricant created for the car. CarWale team will meet several Gulf Oil merchants along the route to showcase the benefits of these new lubricants. They expect to connect with over 100 dealers in the course of this venture.

Craftworld Events takes ‘Gran Tour De Nissan 370Z’ across 10 cities

nissan Motor india has brought its sports car

nissan 370Z to india for the ‘Gran tour De nissan 370Z’. A consumer engagement activity, the Gran tour will showcase the car at com-pany dealerships and key malls in 10 cities across the country. the roadshow

was flagged off from Mumbai on February 9 and travelled to Pune, Cochin and Chennai, and will continue to Bengaluru, Hyderabad, Delhi, Chandigarh, Ludhiana and Ahmedabad.

Abhijeet Pandit, vP-Sales and Marketing, and Operations, Hover Automotive india, observed, “nissan has aggressive on-ground acti-vation plans for 2010. various pioneering activation efforts are being explored and evaluation of agencies who can deliver these solu-tions is currently being carried out.” Hover Automotive india is the strategic alliance partners for nissan Motor india.

Krayons manages ‘Horlicks Mission Exams’ across 1,300 schools

Horlicks Mission Exams’, in its sixth

year, covered over 1,300 schools through the month of febru-ary 2010. Launched in the year 2004, the campaign aimed at

equipping students with skills to cope with exam stress and create awareness about the importance of a healthy mind and body, for an improved academic performance. the agency has been han-dling the activity since inception.

tabassum Modi, Director, Krayons, said, “in order to bring about this awareness among students, teachers and parents, we organised workshops for them across five metros. In a bid to reach out to students from more schools, we also conducted school contact programmes in schools across six metros.”

For latest updates on events and on-ground promotions from across India, log on to www.eventfaqs.com

Promo Power Brief_EF_March10.indd 8 3/11/2010 4:09:27 PM

EvEn

t Br

iEfSport Rush

March 201009

Cutting Edge Events to market tickets for 2010 FIFA World Cup in India

the 2010 fifA World Cup is scheduled to be held

in South Africa from June 11-July 11. Cutting Edge Events has been appointed as the par-ticipating tour operator for the sporting event in india, and is the only agency permitted to promote the authorised travel packages in india.

Dimple Gandhi, Director, Cutting Edge Events, said, “As the partici-pating tour operator for the 2010 fifA World Cup South Africa, we are permitted to promote the authorised travel packages in india. in this regard, we have planned a multimedia campaign, starting from february-end, which includes media like print, outdoor hoardings and roadshows in cities like Delhi, Mumbai, Kolkata and Goa.”


forbes india, in association with network18 and the

royal Western india turf Club (rWitC), organised the ‘Lodha forbes india Million 2010’, a horse-racing event at the Ma-halaxmi race Course in Mum-bai on february 21. this was the first edition of the event and it

was managed by the in-house events team of forbes india.

the event was promoted by sending out personal invites. Over 100 people attended the event. Some attendees included Sonjay Chatterjee, Executive Director, iCiCi Bank; Mark Meehan, COO, Bharti AXA; Shankar Sharma, vice Chairman and Joint MD, first Global; Kamal Barucha, Director-retail and Business Development, Mont Blanc; Soma Ghosh, Marketing Director, nivea india; Gopal Kabra, President, rr Kabel; and Kamal Khetan, Managing Director, Sunteck realty, among others.

A wine and dine area as well as a performance by a three-piece band was arranged for the entertainment of guests. the event was covered by CnBC tv18.

IPL announces Invitation to Tender for two new franchises

the indian Premier League (iPL) announced that the invita-

tion to tender document for the two new franchises was made available from february 21. the winning bids for the two new iPL franchises will be opened in Mumbai on March 8, 2010. the two new team owners and their management teams will then

get full access to iPL 2010 to better prepare them for iPL Season 2011. A base price of US $ 225 million per franchise has been set for the two new franchises.

the iPL has also announced the names of 12 cities with cricketing infrastructure and stadia that will be eligible to invite bids for the two new franchises. the cities eligible for inviting bids to be host cities of the iPL franchises are Ahmedabad, nagpur, Kanpur, Dharamsala, indore, Cuttack, Gwalior and vishakapatnam. in addition to these cities, rajkot and Pune, with stadia already under construction, and Baroda and Kochi, which will have new stadia going under con-struction, will also be eligible.

141Sercon manages Chennai Marathon 2010

141 Sercon managed the eighth edition of Chennai

Marathon, which was held on february 21. A press note from the organis-ers pegged the marketing spends for the event at an estimated rs 3 crores.

Pointing out that the event was organised by the Sports Authority of tamil nadu, and hence was more focussed on the sport rath-er than the charity associated with it, Cr Prasanna, vP-Sales and Marketing, 141Sercon, said, “We organised scouting camps across the state, of which select kids competed in the Chennai marathon along with professional runners. Moreover, before the marathon, we had scheduled compulsory medical camps in Chennai for the participants, where brands also engaged with the audience.”

the marathon was promoted through a 360-degree campaign cov-ering print, electronic, digital and outdoor media. With the theme of ‘run for Chennai’, the marathon was for the betterment and safety of the city.

Marathon races were organised in five categories - corporate, kids, half, full, and mini-marathon. Additionally, there were international, national and state participants, who were awarded prizes in their own categories.

ACC announces partnership with IPL team Kings XI Punjab

Cement manufacturer ACC Ltd an-nounced its association with DLf in-

dian Premier League 2010 team Kings Xi Punjab. ACC will be the Official Team Part-ner of the team whereby ACC’s brand will be present on the apparel of the team on the leading arm.

ACC will run a number of promotions dur-ing the iPL season. in addition, ACC also would have its brand presence in the form of perimeter boards, placards, etc. ACC

also would be airing a new ad campaign featuring Kings Xi Punjab team icon Yuvraj Singh along with other team members.

Emirates is the title sponsor for the cricket team, while other spon-sors include Gulf Oil, Whirlpool, reebok, royal Challenge, Aroma Mobiles and Orbit.

TransStadia organises first Indian International Sports Summit 2010

Sports and entertainment company TransStadia is organising the first edi-

tion of the indian international Sports Summit 2010. the summit will be held on March 24 and 25 at the trident in Mum-bai, and is aimed at championing the development of india’s sporting industry. there will be nine sessions on each day of the summit. the summit is meant for

all stakeholders of the sports industry - sportspersons, government, sporting federations, infrastructure and technology developers, fi-nance and education institutions, advertising and brands, commu-nity outreach and entertainment industry. Over 500 people are expected to attend this summit.

Forbes India organises ‘Lodha Forbes India Million 2010’

Sports Rush Brief_EF_March10.indd 13 3/11/2010 4:09:55 PM

EvEn

t Br

iEf Industry Watch

March 2010 10

Chennai based ‘Events’ rechristened as ‘Beep’

Moving on from a generic name, Chennai-based event

management agency ‘Events’ has been renamed as ‘Beep’. Along with the new brand identity, the agency is positioning itself as an experience management

agency with plans to expand its presence in the MiCE space, with destination management solutions and international offsites, as well as focus on wedding management services. the agency launched the new identity internally for the team during their annual offsite ‘Eureka’.

Pointing out the need for a new identity for the agency, Jai Mun-dra, Director and Business Head, Beep, said, “We carried a generic name for a long time. the need of the hour was to refresh our identity and consolidate our expertise. the idea was to graduate from an event management agency to an experience management agency. Change is inevitable and to be perfect, one has to change often.”


NDTV hosts fifth edition of ‘Indian of the Year Awards’ in Delhi

the fifth edition of ‘nDtv indian of

the Year 2009 Awards’ was presented at taj Palace Hotel in new Delhi on february 24.

the aim of the initiative was to honour exceptional indians from various fields. The awards were given out in five broad categories - politics, sports, business, male entertainer and female entertainer.

this year’s awards jury comprised personalities from diverse fields, such as Naina Lal Kidwai, Country Head, HSBC India; Shabana Azmi, actress and social activist; Aruna Roy, political and social activist; Vishwanathan Anand, international chess champion; Fali Sam Nariman, expert on the Indian Constitution and senior advocate; Prannoy Roy, Chairman NDTV; and Sonia Varma Singh, Senior Managing Editor, NDTV 24x7.

Shobiz Experiential Communications won the mandate to manage the

‘Product of the Year’ award ceremony which was held on March 6 at taj Land’s End in Mumbai. In its second year, organsiers increased the number of product categories to 38 from last year’s 28, and the on-ground event was held on a larger scale too.

Star TV had come on-board as the presenting partner, and will telecast the awards ceremony on Star One and Star World a couple of weeks later. Big Bazaar and Croma had also come on-board to support the event.

talking about the factors which swung the pitch in their favour, Sameer Tobaccowala, CEO, Shobiz Experiential Communications, said, “Creative understanding of the event and the ability to provide a design and concept which was elegant with an international feel, though away from Bollywood, but which would look good on tv and appeal to the ground audience, may have worked for us in bagging the mandate to do this show.”

Anirban Das Blah formally announces ‘Kwan’ after three months of launch

Anirban Das Blah, former CEO, Globosport, announced the

formal launch of his entertain-ment and marketing company called ‘Kwan’. The agency is

aimed at operating across various entertainment-driven verticals and markets, from celebrity endorsements and management, film-casting and events, to celebrity brand-building strategy, managing music-led platforms and artistes, fashion events, talent management and sports. the company was launched three months ago, but Blah chose to be silent about it for the initial stage.

Blah said, “We are the only company that can be a one-stop shop for all brands to address their entertainment-driven marketing and branding needs. We have completed over 165 entertainment trans-actions in the first three months of our existence which only goes to demonstrate our domain skill and expertise to address and de-liver 360-degree entertainment marketing solutions.”

Manish Porwal, who had quit Percept talent Management (PTM) as CEO in January 2010, has bought a controlling stake

in Hr and talent solutions company, Alchemist. He had joined PtM two year ago following a stint with Starcom India as the MD. Porwal is also now an advisor in communication, on the board of a large infrastructure company.

talking about the movement, Porwal said, “Where my MnC jobs gave me respect for processes and roles in an organisation, Percept prepared me in relating with the power of individuals, the needs for top-end celeb talent and for thinking like an entrepreneur. Bringing these learnings together, i am determined to make Alchemist the leader in talent solutions, in the entertainment, media and communication industry.”

The agency has expanded its team, and is planning to have offices in Delhi, Chennai, Bengaluru, Jaipur, Kolkata, Singapore and London very soon.

Idea presents second edition of ‘Green GlobeFoundation Awards’

idea Cellular presented the second edition of ‘Green

Globe foundation Awards’, a property initiated by Wiz-craft international Entertain-ment. it was a platform that honoured the efforts of corporates, NGOs and in-

dividuals who have set examples through their work and made a difference to the environment. the awards were presented at an exclusive ceremony on february 5 during the inaugural evening of the Delhi Sustainable Development Summit at the Taj Palace in new Delhi.

the Awards aimed to recognise and reward exemplary achieve-ment in the genres of corporate enterprise in the private and public sectors, architecture and design, and media. the Awards honoured an Outstanding Contribution by a Youth, Extraordinary Contribu-tion by a Child, Extraordinary Work by a Public figure, and Ex-traordinary Work by an NGO. The event was supported by United Nations Environment Programme (UNEP), CNBC-TV 18, CNN IBN and Outlook Group.

Manish Porwal buys controlling stake in talent solutions company Alchemist

Shobiz to manage ‘Product of the Year’ award ceremony

Industry Watch Brief_EF_March10.indd 14 3/11/2010 4:07:36 PM

MICE

March 201011

EvEn

t Br

iEf


Times Grey Cell organises ‘Mindshare Brand Equity Compass 2010’

riding on the summit theme of ‘Marketing 3.0: One to

One and One to a Billion’, the ‘Mindshare Brand Equity Com-pass 2010’ was organised and managed by times Grey Cell. the summit, playing host to sev-eral CEOs, COOs and marketing heads across industries, was held

at taj Land’s End, Mumbai on february 8.

the summit included six sessions addressed by marketing ex-perts on the topic. A session on ‘total Brand Experience - the WOW feeling’ included panellists Govind Shrikhande, Presi-dent and CEO, Shopper’s Stop; Ajit Joshi, Director and CEO, Infiniti Retail Ltd; Vikram Sakhuja, CEO, GroupM South Asia; and Prasad narasimhan, CMO, virgin Mobile. the session was moderated by Alok Gupta, Director, Café Coffee Day.

E18 manages ‘Essar Steel National Infrastructure Conclave 2010’

Essar Steel presented the ‘national infra-

structure Conclave 2010’ on february 11 at itC Grand Central in Mumbai. this was the second edition of the event and was man-aged by E18. the ob-jective of the conclave

was to highlight the implementation imperatives of infrastructure projects in india.

E18 had also initiated the ‘infrastructure imagination Contest’ for students of Civil and Mechanical Engineering, and Architecture. Stu-dents needed to fill in a brief questionnaire conveying their thoughts and perceptions of indian infrastructure in 2020. A jury evaluated and selected the best entries, and the final winner was felicitated at the infrastructure Excellence Awards ceremony on february 25.

Images Exhibitions organises ‘Electronic India Next 2010’ in New Delhi

Electronic india next 2010’ was an exhibi-

tion organised by im-ages Exhibitions at Pra-gati Maidan in new Delhi from february 24-26. the event provided a platform

for electronic goods industry and aimed to bring buyers and sellers together on a single platform.

Images Exhibitions is a specialised trade exhibitions outfit providing an array of integrated marketing solutions in a variety of sectors including electronics, fashion, jewellery and footwear, among oth-ers. rajeev Chawla, Senior vice President, images Exhibitions, and organiser, ‘Electronic india next 2010’, said, “We have been in the electronic industry for many years and have thus identified that a platform for industry is the need of the hour. ‘Electronic next india 2010’ is more than just a trade fair. it is also an information exchange for india’s electronics industry.”

Business India Exhibitions organise ‘Inside Outside Mega Show’ in Mumbai

the inside Outside Mega Show, organised by Busi-

ness india Exhibitions, was held from february 10-13 at the Bombay Exhibition Centre. the event comprised an exhibition and a conference, and catered to architects, interior design-ers, home décor and furniture industries, construction industry

and individual buyers.

Mohini Kewalramani, vP, Business Exhibitions india, said, “We started out 22 years ago in Mumbai and Delhi, with 20 stalls. today, we have over 200 exhibitors each year, and this year the exhibition is being held in 13 cities across india from June 2009-March 2010.”

JK Events and Conferences manages third edition of ‘Festival Of Interiors’ for IIID

the institute of indian inte-rior Designers (iiiD) pre-

sented its ‘festivals of interiors 2010’ at Mumbai from febru-ary 12-14. the third edition of the festival was organised by the Mumbai regional Chap-ter of the iiiD. the three-day festival included an award

ceremony to recognise excellence in interior design, and a de-sign chat with noted design professionals of the city. the festival concluded with a walkathon.

the inaugural ceremony of the ‘festival of interiors 2010’ had en-tertainment acts by South African acrobats, followed by awards and felicitation ceremony for achievers in various fields of interior design. On the second day, iiiD hosted the ‘Design Chat’ with Asian Paints. this showcased the concepts of 20 contemporary interior designers, and was attended by architects, interior design-ers, graphic designers, and consultants of green-building, hospital-ity, and electrical and lighting designers. the walkathon themed ‘Walk for Green interiors’ was held to promote green interiors. the six-km walk fom MEt Bandra to Bandstand, and back, in-cluded designers and citizens of Mumbai.

Marriage Mantra presents ‘Shoppers’ Fair’for wedding and lifestyle brands

Marriage Mantra presented the first edition of ‘Shop-

pers’ fair’ in Mumbai. the day-long fair was held on february 5 at the taj President, Cuffe Parade, and then moved to the Club, Andheri, on febru-ary 12. the idea behind having two venues was to reach out to Mumbaikars in both downtown area as well as the suburbs.

the main objective of the ‘Shoppers’ fair’ was to bring both wed-ding and lifestyle shopping brands under one roof for customers. With this fair, Marriage Mantra targetted prospective brides, affluent home-makers and nris as its primary audience. Marriage Mantra was established in 2006 to assist to-be-married couples by getting them acquainted with the right vendors. the company’s main aim is to revolutionise the wedding industry and make it more organised. Marriage Mantra organises, manages and coordinates everything related to weddings - from selection of engagement ring to finalis-ing honeymoon destinations for couples.

Mice_brief.indd 15 3/11/2010 4:08:21 PM

SIZE:- 47.5CM(W) X 34.8CM(H)

DE

SIG

N&

CO

NC

EP

TU

AL

IZIN

GB

YT

WE

NT

Y4

X7

CO

MM

UN

ICA

TIO

N

GAME ON FOR TWENTY4X7 EVENTSA month back when Parvez Sidhwa of Twenty4x7 Events was approached to organize and manage a benefit T20 match for Salil Ankola no one thought it wouldmaterialize but Parvez and his committed crew did make it happen and what a fantastic event it was!

MIRACLES DO HAPPEN!Within a Period of 25 days 24x7 events team managed to rope in some very big sponsors, the likes of MAAC (The largest company in the animation industry),

Parle Agro with their products like Hippo, Appy and LMN and what's more the event arrangement was so well charted andplanned that ESPN STAR CRICKET showed keen interest in the event.Andheri Sports complex a fading arena for cricket has all the reasons to thank 24x7 eventsteam for completely transforming a barren arid ground into a lush green cricket ground with Ground support by Mr. Raju Savla (Munjal Themes & Occassions)without whose support this event wouldn’t have been possible .

STAR POWERThey say when you have the will god shows you the way. And that is what happened when team 24x7 managed to rope in the legends of cricket i.e. SachinTendulkar, Sourav Ganguly, M. S. Dhoni, Rahul Dravid, V.V.S. Laxman, Anil Kumble & the current no 1 Player on the ICC charts Gautam Ghambir to play theT20match.Agreat gesture by them, owing to the fact that IPL is just around the corner. Thus the event Tendulkar 11 V/s Ganguly 11 kicked off.

Tendulkar 11 - Sachin Tendulkar, M.S.Dhoni, Wasim Jaffer, Ajit Agarkar, Vinayak Samant, Abhishek Nayar, Dhaval Kulkarni, Avi Salvi........ Ganguly 11 - Sourav Ganguly, Gautam Gambhir, V.V.S. Laxman, Anil Kumble, Rahul Dravid, Amit Mishra, Ashish Nehra........

Commentators - None other than Sanjay Manjekar, Gautam Bimani & Hemant Kenkre....

Sahara Star (Hospitality Partner),

MEDIAStar Cricket ran promo of the event 10 days prior to the event and also covered the entire T20 match live and also showcased highlights and re-telecast the verynext day. Radio city ran the radio promos for 10 days and the event hoarding and posters where put up all across Mumbai in prime locations courtesy AlakhOutdoor Media.

THE BIG DAYAndheri sports complex was packed with more than 14,000 spectators all chanting the name of Sachin, Ganguly and Dhoni. Ganguly's team batted first andGanguly made some balls disappear out of the stadium and made a very competitive total of 160. Then arrived the master at the crease fresh out of making thatlegendry 200 runs showed absolute class starting his innings with a four. Though he departed early Dhoni took over and hit the ball all over the place taking theteam to a comfortable victory all in all a fantastic game of cricket for everyone. The event was graced by some prominent personalities like Mr. Salim Durani,chief selector Dilip Vengsarkar & a few film personalities like Shabbir Aluwalia, Yash Tonk, Mukesh Rishi... Twenty4x7 Events plans to organize many suchsporting events in the future.

ECRICK T MAHAYUDHAKN L K ITE DU A R X VS UGANG LY XI

B OEST PENING OF THE SEASON T20 MATCH

EVENT MANAGEMENT | SPORTZ MANAGEMENT | EXHIBITION | TRADE FAIRS | COMMUNICATIONS | BTL & BRANDING ACTIVITIES

EVENT CONCEPTUALIZED PROMOTED BY

EF doublespread.indd 4 3/10/2010 6:46:45 PM

How can one define effective communication? - EVENTFAQs

Documents