SMALL (NEIGHBOURHOOD) BUSINESSES & INTERNET By: Harman Bajwa ( [email protected]) Data & Facts source: Compete.com, Alexa.com, Google Trends, Twitter Search All figures are approximate figures, any facts are only for reference purposes 1 Contact : [email protected]
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How can Neighbourhood Small Businesses use Internet to reach their potential Customers
Small Businesses should leverage & use the internet to connect and reach their potential customers. Search Engines, Social Media and Paid Ads should be explored to target the potential clients. Small Business & Customer Acquisition Strategy
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If you are a Chinese Restaurant Owner and your website is not on Google’s 1st page results for “Chinese Restaurants Vancouver” you are not visible to 8232 potential customers every month. (Number is much bigger as lot of people search with just “Chinese Restaurant”.) So Jack (and other 8232 customers) who find Mexican Restaurant on Google, will go to some other Mexican Restaurant and not yours. For them, if you don’t exist on Google, you don’t exist in Vancouver.
Assuming if 10% of these customers can find you on Google, and your average / table billing is $60, every month you are losing 823*60 = $49,380 as Revenue.