How Can Mobile Tech Revolutionise Your Business?

MOBILE RELATIONSHIPSHow deep should your relationship run?

Brands are all looking for a ‘relationship’But relationships take many forms

Different types of relationshipsRequire different levels of engagement

And very different tones of communication

Branded Stuff through the agesThe branded stuff in my home

Branded Stuff through the agesThe branded stuff that went in the bin (or got lost)

People’s phones are intimateBut so are their homes…

Being in peoples’ homes or on their phone is a privilege

People’s phones are intimateBut so are their homes…

Imagine if other promotional items had the same baggage?

This rubber duck requires• Keys to your home• Your alarm code• Your personal documents• Control of your home devices• Your bank account details• Your space next to your partner in bed

Apps – a lasting memory, good or badConsumers tend not to delete applications

or Google Maps or Instagram or Let’s golf free

Applications are no magic bulletMarketing by Internet & e-mail may have more impact

Stream or Watch Videos

Use Skype / FaceTime

Twitter

DL or Listen to Music

Share Photos / Videos

Check Public Transport Time Tables

Internet Shopping

DL or Use Apps

GPS / Satellite Maps

Facebook

Email

Browsing the Internet

4%

4%

4%

8%

11%

13%

14%

21%

22%

42%

58%

59%

Commonly Performed Activities on Mobile Phone

Browsing the internet, using email, and checking Facebook are the most common online activities on a mobile phone.

These are online Activities onlySMS is still #1

Actually we shouldn’t dictate where a consumer chooses to interact with us

the collision of

CONTENT

COMMERCE + COMMUNITY

Mobile web & HTML 5Unfulfilled potential

• HTML 5 allows websites to function like applications

• For rare tasks (insurance, tyre buying, currency exchange) HTML 5 will often be a more relevant way to converse

• 645M websites compare with 600k (ish) apps on any given platform

• Finding Apps is already a needle in a haystack job. HTML 5 will require a new way to search.

• HTML 5 is the ultimate Handshake medium

• The future is not http://www.

Mobile web & HTML 5Unfulfilled potential

“Betting on HTML 5 for the app is "one of the biggest mistakes if not the biggest strategic mistakes we've ever made,“Mark Zuckerberg

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Luke MansfieldHead of Product InnovationSamsung [email protected] 469 320

David BalkoSenior Director, Client [email protected] 666 812

Thank you, any questions?