Competitive Dynamics How can Market Followers or Nichers compete efficiently ?
Aug 18, 2015
Why is Niching Profitable?
• Better at Satisfying the needs of target customer• Charges Substantial price• High Margin Vs. High Volume
These slides were created by Archit Raj, IIT Delhi, during a Marketing internship by Prof.
Sameer Mathur, IIM Lucknow (See www.IIMInternship.com )