How can IT enable new business? - Cisco...• Driven by Cloud Computing, Mobile Apps, Big Data and Social Media • Brings faster value to the business • Must respond quickly to

Cisco Unified Data Center Strategy

Holger MüllerTechnical Solutions Architect, Cisco

September 2014

How can IT enable new business?

“My business is rapidly changing and I need the IT and new technologies to drive innovation and to produce a competitive advantage.”

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What are the new Business Requirements and how does

this influence the IT?

4

The IT Evolution

Commodity IT

• Internal dedicated IT• Low value add• Time consuming• IT as Cost Center• i.e. eMail, Databases,

Backup etc.

Business relevant IT

• IT Services for customers• Core Business Apps• Big Data, Mobile Devices• Cloud Services• High Potential for value add• IT as Service Broker• Requires more focus

New Business Opportunities

• Business Analytics• Social Media feeds• Internet of Everything• “What could we be doing?”

Free up time here

Free up time here

More Project and

Opportunities here

More Project and

Opportunities here

More Focus here

More Focus here

5

IT Budget Distribution

Commodity IT

• Internal dedicated IT• Low value add• Time consuming• IT as Cost Center• i.e. eMail, Databases,

Backup etc.

Business relevant IT

• IT Services for customers• Core Business Apps• Big Data, Mobile Devices• Cloud Services• High Potential for value add• IT as Service Broker• Requires more focus

New Business Opportunities

• Business Analytics• Social Media feeds• Internet of Everything• “What could we be doing?”

70-80% run“Keep the

lights green”

70-80% run“Keep the

lights green”

20-30% for new innovative

projects

20-30% for new innovative

projects

Nearly nothing for Business

Transformation

Nearly nothing for Business

Transformation

6

The IT Evolution – Conflicting requirements

Commodity ITSystem of Record

• Internal dedicated IT• Low value add• Time consuming• IT as Cost Center• i.e. eMail, Databases, Backup etc.

Business relevant ITSystem of Engagement

• Driven by Cloud Computing, Mobile Apps, Big Data and Social Media

• Brings faster value to the business• Must respond quickly to market shifts• Rapid innovation to meet customer

needs• Intense Focus on User Experience,

Speed of Delivery and Agility

• Stability• Planned release cycles• Proven technologies• Siloed Operation Teams

• Stability• Planned release cycles• Proven technologies• Siloed Operation Teams

• Creativity• Agile Methods• Constant Change• Innovative Technologies• Automation

• Creativity• Agile Methods• Constant Change• Innovative Technologies• Automation

“What organizations need to do is transform that legacy environment into one that is much more modern, much

more agile and efficient”

“It’s imperative that IT is able to respond much more quickly than we have been able to

traditionally because the pace of change in business is rapidly increasing.”

9

New Mandate for ITCloud IoT

Big Data and AnalyticsMobile

New Breed of Applications

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Why is this so difficult to achieve with the existing IT landscape?

11

*Fallacies of Distributed Computing – Peter Deutsch

APPLICATION DELIVERY & REALITIESASSUMPTIONS

ONE AdminHomogenous

INFINITE bandwidth

Latency is ZERO

TOPOLOGY does not change

Secure Reliable

Cost is ZERO

12

Application Language Barriers

Developers

Application Tiers

Provider / Consumer

Relationships

Infrastructure Teams

VLANs

Subnets

Protocols

Ports

Developer and infrastructure teams must translate between disparate languages.

13

The Rise of DevOps

I want changeI want

change I want stabilityI want

stability

DEVELOPMENT OPERATION

DevOps

14

Data Center Analogy

Speed CapacitySecurity

Fly-by-wireAuto-PilotAutomated Solutions

The Data Center

Technology is here today

The Data Center

Technology is here today

This is where the DC

technology should be

This is where the DC

technology should be

15

Business Requirements enforce “Shadow IT”

Current

Provider of Infrastructure

Applications

UserUser ITIT

IaaS

SaaS

16

The Dropbox ChallengeShadow IT leads to Security and Compliance Issues

We’ll use Dropbox(but don’t tell IT)

We saw this coming !

File Servers are internal only

And it’s all IT offers

Dropbox works anywhere and on all devices

It’s free, really…

17

Business Requirements enforce “Shadow IT”

Current Future

Business Partner and Broker of ServicesProvider of Infrastructure

Applications

UserUser ITIT

IaaS

ITIT SaaS

Service Portfolio

Private

Public

hybrid

UserUser

SaaS

18

18

Business requirements putting a new demand on the Data Center Infrastructure and are driving a paradigm shift

The Data Center Intrastructuremust be Application centric and

Application aware

A system approach instead of a box-by-box approach is

required to drive simplification

I need a simple and rapid integration utilizing open standards for management and orchestration

systemsThe Data Center landscape must tie physical and virtual systems together

The IT Infrastructure must be much more

programmable, automated and orchestrated

I need technology which supports Hyprid Cloud approaches in order to bring the control back into the IT and

to be more cost effective

I need DevOps capabilities in the infrastructure to support Agile Software development

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What is the answer from Cisco?

20

UNIFIED COMPUTING

MANAGEMENT AND AUTOMATION

Modular StatelessComputing and

Application Acceleration

Policy-based Resource Management

Cisco Unified Data CenterDelivering an Application Centric Infrastructure

INTERCLOUD

Open and Secure Workload Migration

Among Clouds

NETWORKING

Policy-based, Scalable, Secure Network Fabric

21

UNIFIED COMPUTING






INTERCLOUD


Among Clouds

NETWORKING


22

Powering Applications at Every Scale

Compute Network Storage Virtualization Management and Automation

UCS Mini

Edge-Scale Computing Cloud-Scale Computing

UCS M-Series Modular Servers

UCS C3160 Core Data Center

Workloads

Fourth Generation UCS Servers

UCS Management Innovation

23

UNIFIED COMPUTING






INTERCLOUD


Among Clouds

NETWORKING


24

Introducing Application Centric Infrastructure Components

Application Network Profile

Orchestration Frameworks

Hypervisor Management

OVM

Systems Management

Centralized Policy ManagementOpen APIs, Open Source, Open StandardsAPIC

Fabric

Automation Enterprise MonitoringACI

Ecosystem Partners

End PointsPhysical &

Virtual

Physical Networking

Nexus 2K

Nexus 7K

Hypervisors and Virtual Networking

Compute L4–L7Services

Storage Multi DC WAN and Cloud

Integrated WAN Edge

25

Policy Driven Data Centre

Define the Application Communication Policy

Provision the Policy into the Fabric(Fully Automated)

SecuritySecurityNetworkNetwork VirtualizationVirtualization ApplicationApplication CloudCloud

Policy Framework

InvestTimehere

SpendNo

Time

What?What?

How?How?

26

UNIFIED COMPUTING






INTERCLOUD


Among Clouds

NETWORKING


27

Why Hybrid IT?

Striking the perfect balance

FIXED WORKLOADS ELASTIC WORKLOADSCHOICE TO BUILD / RENT ACROSS PROVIDERS

WORKLOAD PORTABILITY CONSISTENT SECURITY

DC/Private Clouds Provider CloudsEconomicsSpeed

Scale

DataSovereignty

SecurityControl

Hybrid

28

Expanding Cloud Provider Ecosystem

…

CiscoIntercloud Fabric

Cisco’s Hybrid Cloud Approach

Customer

Open

No Vendor Lock-In

Any Hypervisor to Any Provider

Heterogeneous Infrastructure

End-to-End Security

Unified Workload Management and Governance

Workload Mobility Across Clouds

Choice

29

ENTERPRISE DC / PRIVATE CLOUD

End User and IT Admin Portals

Secure Extender Network, Compute &

Storage

vSphere

Hyper-V*

Openstack/KVM*

CloudStack/Xen*

Intercloud Fabric for Business

EC2 APIs

Azure APIs

Intercloud Fabric for Providers

PROVIDER CLOUDS

Intercloud Ecosystem

* Available in subsequent releases

IBM SoftLayer

APIs

Cisco Intercloud Fabric

30

IntercloudFabric for business

IntercloudFabric Switch

IntercloudFabric Switch Intercloud

Fabric Switch

Intercloud

Modular Switch

Bac

k P

lane

Intercloud Fabric analogy of a Switch Line cards Intercloud Fabric Switch

NetworkAdmin

ITAdmin

……

Supervisor-1

Supervisor-2

Linecard-1

Linecard-2

Linecard-N

Supervisor-1

Supervisor-2

Linecard-1

Linecard-2

Linecard-N

31

InterCloudInterCloud

Provider CloudEnterprise Cloud

Secure Connection

APP

F/WL/B

WEB L/B DBAPPF/W

ADC WEBWEB ADC DB

APP

F/WL/B

WEB L/B APPF/W

ADC WEBWEB ADC APP

F/WL/B

WEB L/B APPF/W

ADC WEBWEB ADC APP

F/WL/B

WEB L/B APPF/W

ADC WEBWEB ADC

Consistent ACI Policy Across Public and Private Clouds

Simplify ITCombining Public and Private Cloud

APIC

32

Together with our partners, we’re building an Intercloud to include all the cloud services you’re using today, and so much more!

HCS

MicrosoftSuite aaS

DRaaS

PaaS

IaaS

EnterprisePrivateClouds

Public Clouds

Partner CloudsCloud Services

and ApplicationsIntercloud Fabric

APIs

Portal

APIs

APIs OpenStack

Meraki

Security

Analytics

vDesktop aaS

WebEx

HANA aaS

IOE aaS

Collaborationand Video

Big Dataand Analytics

Native CloudApplications

EnterpriseWorkloads

33

UNIFIED COMPUTING






INTERCLOUD


Among Clouds

NETWORKING


34

Customer Expectations• Service Catalog Model• Transparent and Clear

Status• Automated Delivery• Self Service• Immediate Gratification

• Many different request points

• Difficult to track status • Manual request

fulfillment • High Touch Model• Slow

Today’s Reality

IT Service Broker - Delivering IT Services to Users

35

Components of a Cloud Architecture

Robust and Extensible

Service Catalog

Intelligent Orchestration

Seamless Secure

Connectivity

- Reporting and Analytics

- Lifecycle Mgmt- RBAC

-Show/Charge Back

36

36

IT Service Catalog and Self Service Portal

Unified Orchestration & Automation

Cloud Computing ServicesNetwork ServicesEnterprise IT Services

IT Service Delivery Transformation Building a Holistic Service Catalog

IaaS PaaS SaaS

Virtual/Bare Metal

Virtual/Physical Network

ApplicationPlatforms

Pre-built Application

Stacks

Multi-Cloud

Hosted Application

Cloud ServiceBroker

Blueprints SyndicatedApplication

Manage Wired/Wireless Network

Other Network Functions

VPN/Security

BYOD

Desktop Software

Mobile Apps

Laptops/Desktops

Phones/Printers

Social Apps

CoreApps

Mobile Devices Webex VDI

Video EmailIM/P

37

Step One Infrastructure Automation• Consolidate, standardize, virtualize

• For IT operations/administrators

• Delivers: IT efficiency, reduced costs

• Application + Infrastructure across wide range of business services

• Designed for End Users

• Delivers organizational speed, flexibility and agility across entire organization

Step TwoFull Cloud Automated Private, Public, and Hybrid

Journey to the Cloud

38

Unified solutions combining Physical, Virtual and CloudUnified solutions combining Physical, Virtual and Cloud

Cisco Unified Data Center Strategy – Key Take AwaysCisco Unified Data Center Strategy – Key Take Aways

Policy-Driven Data Center Infrastructure with application awareness and centricity

Policy-Driven Data Center Infrastructure with application awareness and centricity

Intercloud normalizes the world of many Clouds and delivers a true Hybrid IT

Intercloud normalizes the world of many Clouds and delivers a true Hybrid IT

Cisco enables Fast IT in order to move workloads around as business policy dictates

Cisco enables Fast IT in order to move workloads around as business policy dictates

Thank you!

How can IT enable new business? - Cisco...• Driven by Cloud Computing, Mobile Apps, Big Data and Social Media • Brings faster value to the business • Must respond quickly to

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