OMG ROI! How Can IMPROVE ROI through SOCIAL MEDIA
OMGROI!
How Can IMPROVE ROIthroughSOCIAL MEDIA
SOCIAL MEDIAIS NO LONGER
(JUST)AN OPTION
ALL BUSINESS SHOULD,
GET SOCIALand those who already are, need to
consider ways to take it to the next levelin order to maximize their marketing ROI.
In today era of real time inbound marketing, social media has a central role toPlay as a marketing channel. It allows the communication of content and offersWith customers and prospects.
SOCIAL
MEDIA
A recent study by ArohaTech IT Services shows that B2B companies that blog only one to two times a month generate
70%MORE LEADS
than those who don’t blog
50%of marketers
See improved sales from social media,According to ArohaTech IT Services Report
SIX HOURS
ON SOCIAL MEDIA
Meanwhile, as little as six hours spent on social media per week can result in anIncrease in leads, the same study showed.
INTERACTDIRECTLYCUSTOMERS
WIT
H
Social Media enables organizations to
UNDERSTAND
CUSTOMER
PREFERENCES
Social Media also provides a powerfulinformation gathering and researchtool to better understand customerspreferences and behavior.
Other ways social media can improve any business marketing ROI include:
SENTIMENT SOCIAL
LISTENING BUSINESS
INFLUENCERS
SENTIMENT
Acquisition of customer knowledge - social media can provide a powerful gaugeof sentiment around your brand or products, identifying which features customersand prospects find most important.
Gaining a competitive advantage - social listening can generate powerful insightinto your customers’ behaviors and their perceptions of your competitors.
SOCIAL
LISTENING
Monitoring business influencers - though many understand the importance oflistening to customers and competitors, it can be easy to overlook the value ofanother important group: influencers. To stay ahead of the curve, any businessshould also be listening to what the thought leaders in their sector are saying.
BUSINESS
INFLUENCERS
THEGOOD
NEWS
is that social media itself is now becoming increasingly accountablein its own right.
11%I N C R E A S E
According to a ArohaTech IT Services by Social Media Explorer, companies reportedan 11% year on year increase in their own ability to measure social media ROI.
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