How can companies evaluate and select specific foreign markets to enter?

TAPPING INTO

GLOBAL MARKETS

ByPrateek RoutNIT Rourkela

How can companie

s evaluate

and select

specific foreign markets to enter?

Advantages

Carefully planned expansion.Less strain to human and financial resources.

EXAMPLES

EXAMPLES

Sold over 150 million copies of windows 7 in 100 countries at the

same time.

Where and whom to sell?

Sell to your neighboring countries

Or to the countries with psychic

proximity

But don’t

overdo

Look for countries with high market

attractiveness & low market

risk