How Britain Shops 2013 Series

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How Britain Shops Series

How Britain Shops 2013 Series Learn how Britain shops with our consumer sector reports…

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How Britain Shops Series

About How Britain Shops

Based on a representative survey of 6,000 adults, Verdict’s How Britain Shops series provides unique data and detailed analysis of consumer trends, drivers of customer loyalty and disloyalty, and shopper profiles for 10 key players across the following sectors: Clothing, Footwear, Food & Grocery, Personal Care, Electricals and Music & Video.

Buy one of these reports today see how the consumer shopping profiles have changed over the past year, how many other stores your shoppers use and what they are. 

Select from the report titles on the following slides or contact us for more information.

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How Britain Shops Series

Clothing

This year the percentage of the population who shop for

clothing has fallen to 73.0%. Household disposable

income came under intense pressure throughout 2012

with the rising cost of commodities. However, personal

tax allowances are set to increase gradually; we expect

an increase in consumer discretionary purchases, which

should ultimately drive footfall into clothing stores.

Understand which strategies are most effective at

driving customer loyalty in clothing and justify your

own business investments.

Learn more

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How Britain Shops Series

Footwear

Range remains the key driver of loyalty in the

footwear sector, and while price's importance has

diminished slightly, it remains the second most cited

loyalty driver. Just three of the retailers achieved

higher loyalty scores than in 2012 – Next, Primark

and Asda. This highlights their strength in the market,

with quality, price & convenience, respectively, being

the standout reasons for their success.

Find out how many other stores your shoppers

use for footwear, which stores these are and

whether this will be a threat going forward.

Learn more

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How Britain Shops Series

Food & Grocery

While food & grocery remains the largest, most

homogenous and most valuable retail sector in the

UK, there is still scope for increased customer

penetration as has been proven this year. Increasing

flexibility of new formats and the changing shopping

habits of UK grocery consumers have meant that

more people are shopping for groceries as they adapt

to a new way of spending. 

Buy this report to explore how the profile of the

consumers shopping at the main food & grocery

players changed over the past year and why.

Learn more

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How Britain Shops Series

Personal Care

Despite the continued economic pressure affecting the UK retail sector, health &

beauty has managed to maintain steady growth in 2013, as the essential nature of

many of its products guarantees a constant sales stream, while it’s relatively low

prices mean shoppers can treat themselves when disposable incomes are

squeezed.

The data in this report is segmented regionally, by demographic and socio-

economic group to enable you to identify which customer bases offer the

most opportunities.

Learn more

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How Britain Shops Series

Electricals

Despite restricted spending, electricals visitor numbers have

risen in 2013. Online pureplay retailers have made the biggest

increases in visitors, while grocers have lost ground as they

redirect attention to core operations. eBay has grown its

visitor share for the fourth consecutive year, up from 8.5% in

2012 to 10.4% in 2013. Its demographic mix of visitors is

dominated by young male shoppers, with high penetration in

the 16–24 and 25–34 age groups.

Buy this report and get access to data segmented

regionally, by demographic and socio-economic group to

enable you to identify which customer groups offer the

most opportunities.

Learn more

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How Britain Shops Series

Music & Video

Shifting trends in the way in which we consume music & video have

led to a continuing decline in the sector’s share of shoppers, which

has now fallen from half to one-third of all UK consumers.

More than ever, music & video consumers are looking for more

immediate gratification, with convenience making significant gains

on the two longstanding key drivers of loyalty: price and range.

Learn about the shift in consumption patterns among British

shoppers, as many more now use subscription services as

opposed to retailers.

Learn more

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How Britain Shops Series

Disclaimer

All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, Verdict Retail. The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please note that the findings, conclusions and recommendations that Verdict Retail delivers will be based on information gathered in good faith from both primary and secondary sources, whose accuracy we are not always in a position to guarantee. As such Verdict Retail can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.

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