How BMI is Revolutionizing the Music Business through IBM’s Technology Solutions Brian Graves: Sr. Director, Enterprise Services Broadcast Music, Inc. Kristin Chew: Solutions Architect Broadcast Music, Inc. Prithvi Srinivasan: Practice Head: Integration, Infra & Cloud Services Prolifics
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How bmi is revolutionizing the music business using ibm's bpm and integration technology
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How BMI is Revolutionizing the Music Business through IBM’s Technology Solutions
Brian Graves: Sr. Director, Enterprise Services Broadcast Music, Inc.Kristin Chew: Solutions Architect Broadcast Music, Inc.Prithvi Srinivasan: Practice Head: Integration, Infra & Cloud Services Prolifics
Broadcast Music, Inc. – 1939
Operates on a non-profit making basis
Collects license fees and distributes royalties
Performing Rights Organization (PRO)
Seven locations: Nashville, New York, Los Angeles, Atlanta, Miami, London, Puerto Rico More than 600 employees
Broadcast Music Inc.
Highlights:
8.5 million musical works
Ed Sheeran Taylor Swift Kayne West John Legend Eminem
650,000 songwriters, composers, and publishers
Represents all genres of music
Broadcast Music Inc.
Highlights:
When music is performed publicly, by law, songwriters and publishers must be paid for
400+ major applications in production Twenty-four different programming
languages
Many years of growth and expansion
Music is global; copyright law differs by country
Over 100 billion copyright transactions per year
Over one million musical works registered per year
Digital Music Impacts
Create a single view of data
Integrated/Common UX/UI
Services Oriented Architecture Optimized Business Processes
Trust
Access
SimplicityEfficiency
BETTER SERVICE AND A MORE VALUABLE EXPERIENCE
BMI’s Commitment
Single View of Data
Increased Data Quality
Alignment of business processes and business data through master data management
Predicted analytics tosupport business strategy
Consolidate over 6000 tables into single view of data
Service enabled QualityStage and DataStage jobs Cleansing, de-duplication, and consolidation
Cognos
MIGRATION
PLANNING
App1
App2
App3
App4
Flexible Business Process
COMPOSITE APPLICATIONS
Mine and redefine business functions and business process
Service Oriented ArchitectureSOA
APP 4APP 3APP 2APP 1
Services Common to All Apps
SILOCommon Database
* such as Enterprise Security based on RBAC
CommonInfrastructure
Services*
Migrate data to new data model for increased flexibility
Create Service Model and new Process(Orchestrations)
Optimized Business Processes
Process Improvements:
Quotes: Dramatic reduction
of processing time Fully automated
global society search Instances of human error minimized
Process Owner: “BPM for the first time has given us transparency into our processes.” Affiliate Analysts: “BPM has replaced many manual steps and created a unified workspace.”
BMI Live allows BMI songwriters who play their music live, regardless of venue size, to easily submit those performances for royalty payments
Since 2011, this innovative program has granted thousands of songwriters who have never received royalties a means to apply for their first royalty check
“BMI Live has impacted my career in a positive way by paying me for live performances in venues I never received royalties from previously.” ~ Songwriter / BMI Live top earner, Granger
Smith
Integrated UX/UI – BMI Live
BMI Strategic Partnerships
IBM
Prolifics Best
practices Guidance
Integration Technologies
Implementation
5-Years Compound
Annual Growth Rate19%
Employees
Worldwide1,500
Global PresenceUnited States, United Kingdom, Germany,
India
20+Technology
Accelerators
550+Technical
Certifications
Over 10 Technology and Solutions Awards since
2009 including Business Agility, Customer
Integration and Digital Experience, the first ever
Beacon Laureate for Business Agility
Over 160 global customers
are currently Fortune 1000 companies
Best-in-class architects and
specialty experts:BPM, Integration, Digital
Experience, Security, Testing, Business
Analytics and Enterprise Content ManagementRate of Repeat
Engagements*
91%
Years inBusiness
35+Offices
14
Awards
Technology Expertise
Fortune 1000
Prolifics at a Glance
BMI ENTERPRISE PARTNERS
Current State: BMI Enterprise
Key Challenges… Independent Tightly coupled
Applications – 100’s Multiple Database Systems
(Oracle, DB2, SQL Server, MS Access)
Integration – File Processing only
Data Ingestion – Manual Data Structures – Inconsistent Distribution – Time consuming High Maintenance Cost –
Numerous Technology & Applications
Lack of Development Standards – Numerous Tools & Technologies
Lack of Enterprise Framework
Aligning Business Strategy with Technology
Aligning Business Strategy with TechnologyDefine Strategic
Goals
Identify Client Values
Prioritize Client Values Define Unit Of Measurements
Verify Values with Clients
Define Client Value Map and Capabilities Map, Competitive Analysis
Changing architectural direction / implementation for tools
Continued development and training of existing staff
Implementing new projects in new pattern Growing existing staff’s confidence in ability
to deliver in product sets
Reset Architecture Pattern
There are more than 12,000 television stations in the US
Television LicensingProject
Stations playing programming with BMI represented music
must license with BMI Cue sheets are the primary means by which performing rights organizations track the use of music in films and TV
Current process has…
Project Challenges
Manual data ingestionManual validation of fee
calculations Lack of visibility into process performance Lack of data flow between legacy systems
Integrated Process
BPM Process ImplementationAutomate workflow & file intake processMonitor for events and track business process Rule driven payment determination Aggregates legacy systems/data for user review & approval Established thresholds to indicate when to end cycle
BenefitsDefined common data view, leveraging legacy
data stores: Program, Cue, License, BMI Represented WorksGranular data request Decrease process lifecycle Provide consistent, traceable and reporting clarity into the
process Consistent fee determination and calculation
Project Architecture
TV Stations BMI Personnel
SecurityDataPower / AD
Business ProcessBPM
Enterprise Service BusIIB / MQ
Licensing DocumentRepository
CueSheets Works Writer
PublisherStatus
Reporting
Rule EngineODM
Reporting(SMDB)
Data Access LayerWAS / DataStage
CRM
Lessons Learned
Rational Software Architect’s generation of services base on a common library of objects – granularity issues