2017 Promotional Products Fact Sheet 3125 Skyway Circle North, Irving, Texas 75038 888-I-AM-PPAI (426-7724) www.ppai.org www.PromotionalProductsWork.org What Is The Value Of A Promotional Product? Because the products are useful and appreciated by recipients, they are retained and used, repeating the imprinted message many times without added cost to the advertiser. What Is PPAI? Promotional Products Association International is the only international not-for- profit trade association for the promotional products industry. The Association offers education, technology, tradeshows, business products and services, and legislative support to its more than 14,400 global member companies. PPAI has celebrated 113 years of service to the promotional products industry and its members, making it one of the oldest trade associations in the United States. Source: PPAI 2015 Sales Volume Study What Is A Promotional Product? Items used to promote a product, service or company program including advertising specialties, premiums, incentives, business gifts, awards, prizes, commemoratives and other imprinted or decorated items. How Big Is The Promotional Products Industry? More than $20.81 billion, according to the 2015 PPAI Sales Volume Study. This annual study is sponsored by PPAI and conducted by researchers at Relevant Insights. Industry Sales Volume In Billions How Is The Industry Structured? • A promotional consultant develops solutions to marketing challenges through the innovative use of promotional products and is a resource to corporate buyers, marketing professionals and others wanting to increase brand awareness, tradeshow traffic, employee retention and more. There are more than 23,000 promotional consultant firms in the industry. To find one in your area, use the search tool at www.promotionalproductswork.org. • Suppliers manufacture, import, convert, imprint or otherwise produce or process products offered for sale through promotional products consultants. • As the trade association for the promotional products industry, PPAI represents the interests of both member and nonmember promotional product companies, more than 37,000 U.S. companies providing more than 510,000 U.S. jobs. Source: PPAI 2015 Sales Volume Study SALES BY PRODUCT CATEGORY DID YOU KNOW? The promotional products industry consists of 37,661 companies and 510,032 industry jobs. Top Ten Buyers Source: PPAI 2008 Buyer Marketplace Study Education Financial Healthcare Not-For-Profit Construction Government Trade & Professional Associations Real Estate Automotive Professionals: Doctors, Lawyers, CPAs, etc. Top Ten Uses Brand Recognition Brand/Product Awareness Corporate Identity Public Relations & Goodwill Customer Retention & Appreciation Generate Sales & Referrals Employee Communications & Recognition New Product Introduction Motivate Behaviors & Incentive Programs New Customer Acquisition Source: PPAI 2014 Buyer Behavior Study Source: PPAI 2016-17 Little Black Book 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 9.5 11.9 13.2 14.9 17.9 16.6 15.6 16.3 17.3 18.0 18.8 19.4 18.1 15.6 16.6 17.7 18.5 19.8 20.0 20.8 Wearables 32.04% Personal/Pocket- Purse Products 1.14% Gift Cards 0.57% Food Gifts 1.55% Clocks & Watches 0.93% Automotive Accessories 1.70% Writing Instruments 7.67% Bags 7.67% Computer Products 4.17% Other 2.70% Health & Safety Products 1.98% Buttons/ Badges/ Ribbons 1.54% Games 2.03% Electronic Devices & Accessories 3.05% Magnets 1.80% Textiles 2.63% Drinkware 7.54% Desk/Office/Business Accessories 5.04% Sporting Goods/Leisure/ Travel Accessories 2.28% Housewares/Tools 2.31% WEIGHT FOR 2015 44.48% for companies with $2.5 Recognition Awards/ Trophies 4.12% Calendars 3.72% Stickers & Decals 1.82%
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What Is The Value Of A Promotional Product?Because the products are useful and appreciated by recipients, they are retained and used, repeating the imprinted message many times without added cost to the advertiser.
What Is PPAI?Promotional Products Association International is the only international not-for-profit trade association for the promotional products industry. The Association offers education, technology, tradeshows, business products and services, and legislative support to its more than 14,400 global member companies. PPAI has celebrated 113 years of service to the promotional products industry and its members, making it one of the oldest trade associations in the United States.
Source: PPAI 2015 Sales Volume Study
What Is A Promotional Product?Items used to promote a product, service or company program including advertising specialties, premiums, incentives, business gifts, awards, prizes, commemoratives and other imprinted or decorated items.
How Big Is The Promotional Products Industry?More than $20.81 billion, according to the 2015 PPAI Sales Volume Study. This annual study is sponsored by PPAI and conducted by researchers at Relevant Insights.
Industry Sales Volume In Billions
How Is The Industry Structured?• A promotional consultant develops solutions to marketing challenges through the innovative use of promotional products and is a resource to corporate buyers, marketing professionals and others wanting to increase brand awareness, tradeshow traffic, employee retention and more. There are more than 23,000 promotional consultant firms in the industry. To find one in your area, use the search tool at www.promotionalproductswork.org. • Suppliers manufacture, import, convert, imprint or otherwise produce or process products offered for sale through promotional products consultants. • As the trade association for the promotional products industry, PPAI represents the interests of both member and nonmember promotional product companies, more than 37,000 U.S. companies providing more than 510,000 U.S. jobs.
Source: PPAI 2015 Sales Volume Study
SALES BY PRODUCT CATEGORY
DID YOU KNOW?The promotional products industry consists of 37,661 companies and 510,032 industry jobs.
PPAI 2015 Annual Distributor Sales SummaryPPAI has researched and released industry sales data since 1965. This annual distributor sales study is considered the most definitive and comprehensive of its kind in the industry based on actual sales reported by U.S. promotional consultant companies. The information is used primarily to measure industry growth and to convey to prospec-tive buyers of promotional products the magnitude of the industry and the wide acceptance of the products it produces and sells. In 2015, the survey was conducted by Relevant Insights LLC, an independent market research, on behalf of PPAI. Methodology and detailed findings can be reviewed in the full report at ppai.org/research.
Wearables32.04%
Personal/Pocket-Purse Products
1.14%
Gift Cards 0.57%
Food Gifts 1.55%
Clocks & Watches 0.93%
Automotive Accessories
1.70%
Writing Instruments
7.67%
Bags7.67%
Computer Products
4.17%
Other 2.70%
Health & Safety Products 1.98%
Buttons/Badges/Ribbons 1.54%
Games 2.03%
Electronic Devices & Accessories
3.05%
Magnets 1.80%
Textiles2.63%
Drinkware7.54%
Desk/Office/Business Accessories
5.04%
Sporting Goods/Leisure/Travel Accessories
2.28%
Housewares/Tools 2.31%
WEIGHT FOR 201544.48% for companies with $2.5
million or more in sales and55.52% for companies with less
Distributor Number Of 2015 Sales % Increase/Decrease In Company Size Distributor Companies Volume Sales Volume Over 2014
Less than $2.5 million 22,153 $9,256,371,349 -6.63%
$2.5 million or more 868 $11,551,799,373 +14.05%
INDUSTRY TOTAL 23,021 $20,808,170,722 +3.82%
The year 2015 was a year of average positive growth for promotional products distributors, but also a year in which the gap between small and large distributors widened enough to change the balance between both groups in the total sales volume figures for the industry. 2015 was the year of the large distributor. Overall, distributors’ sales volume increased by 3.82% which puts the promotional products industry’s revenues at $20,808,170,722 in 2015.