Understanding BIG AIESEC ONLINE
Understanding BIG AIESEC ONLINE
OUR PROBLEM OUR WEAKNESS
Outdated Thinking
Old Processes
OUR PROBLEM OUR WEAKNESS
OUR MARKET US
ALL THE INFO
• We hide the important information from our customers• This makes US the bottleneck in
their decision making • This is slow and outdated logic
Outdated Thinking
OUR PROBLEM
Our SolutionConsumer
Driven Marketing
Give Power to the Customer!
Allow the market to get direct access to the information they needBy giving them power to get the information they want, we make it simple
and easy
OUR MARKET US
ALL THE INFO
OUR PROBLEM
Outdated Thinking
OUR WEAKNESS
Old Processes
Consumer Driven
Marketing
Our Solution
OUR WEAKNESS
Old Processes
Just how long have we been doing the same promotion activities and expecting a different approach?
2007200820092010201120122013
Itunes becomes largest music store globally
FACEBOOK RELEASES FIRST COMPANY PAGES
Amazon E-Book Sales exceeds
paperbacks SALES GROW 7% FOLLOWING THE SHARE A COKE CAMPAIGN IN AUSTRALIA
Whether we chose to adapt or not, our market is in a state of flux
Our Strength
Fast and automatic systems
Simple Online Conversion!Systems which track themselves
No more paper!
OUR WEAKNESS
Old Processes
Our SolutionConsumer
Driven Marketing
Our StrengthFast and
automatic systems
1 2 3 4UNDERSTAND
--------
FOCUS CUSTOMIZE
ATTRACT--------
CONVERT--------
CLOSE
DELIGHT
--------------------------
SHOWCASE
PRODUCT-CUSTOMER FLOW
PRODUCT EVOLUTION CUSTOMER FLOW
CUSTOME
RLEAD
VISITOR
SHOWCASEDELIGHTCLOSECONVERTATTRACT
STRANGER
PRODUCT- CUSTOMER FLOW
So howdoes the
work?
Finding The Opportunity Portal
Added to all Global Channels– You can add it to your channels: FB, websites, widgets – Simple calls to action
Simple and Easy for the User– Few simple questions– Automatic email generated
to confirm registration– Prompts to go to the
Opportunity Portal
My OP Dashboard
Simple log in with Email or via LinkedIn– Get more information– Majority are logging in using LinkedIn
(FB login for ORS)
My Profile Completeness– My important information
and previous work history
Opportunities Landscape– Widgets to show global live TNs
available at a glance– You can put these widgets on
your website
Browsing Opportunities
Can make specific searches – I can specifically search key countries which I am interested in – Can only see the opportunities
which my entity allows me to, supporting country partnerships
Checking out Listings– Key information shown only
But what is happening
behind the
scenes on
My Dashboard
• Live Conversion Data– Easily see how many registrations your LC has live in each
conversion stage– See an overview of OPEN registrations over the past 6 months
showing your peak days of performance
• Forgotten how to do something?– Click “take the tour” and be shown
around the basic functionalities again
The Stages
The Stages
The user has registered for
more information and given
some of their information in
return
The user has gone to the Opportunity Portal and
started making searches
The user has clicked “show interest” in an Opportunity on
the Opportunity
Portal
The user has passed review and is raised
on myaiesec.net
The user has not passed
review and is no longer
considered
The Stages
Managing my Registrations
• Always know what stage your registrations are on– Simple colour key, and live conversion data everywhere– Stages change automatically by the customer’s actions– Add multiple labels to show important information ie.• Label registrations with who is their EP manager• Label registrations if they attend events
Close Faster with Customized Emails
• Automatic Emails Sent at each Stage Change– Edit the content of emails to customise for each information
point ie: – Once they move to “in review” include
an interview sign up form in the email– Include CultureShock posts for their
chosen country – Link upcoming events in your LC through
Facebook and Blog plugins
What About Analytics?
• Improve your Local and National Marketing Strategy!– How do people find out about AIESEC in your entity?– What value are they searching for from AIESEC?– Which programme are they interested in?– What do they study?– What level of education are you
attracting?– Where do they want to go
• View information about the market of others!
So now you know the Customer Journey and the Behind the Scenes