Customer case study How BAN.pl uses Smart AdServer Rich Media solution to deliver great ad experiences Objectives • Provide advertisers with stable and reliable delivery of ad impressions on high quality content websites • Create advanced ad experiences with rich media ad formats • Do not hire a dedicated team with design and technical skills • Be independent from creative agencies to avoid third party costs Solution 1 - A Rich Media library integrated in the ad server Smart AdServer has a very unique approach of Rich Media management. The ad server directly integrates a rich media library with a wide range of pre-defined Rich Media ad formats suitable for any type of supports – web, mobile web and applications. The Rich Media templates are in the trafficking workflow which significantly improves ad operations effectiveness. BAN.pl is a premium advertising network focused on business (e.g. Money.pl, LinkedIn.com) and lifestyle sites (like Endomondo.com, Menshealth.pl, Runners-World.pl). They have been working with Smart AdServer since 2010 and deliver ads on all type of supports: web, mobile web, mobile apps as well as video. 12 million unique visitors 500 million ad impressions “We recommend Smart AdServer as it is a powerful tool that allows us to deliver premium services to our clients.” Paweł Ścieszko, Head of Traffic, BAN.pl