How Bandsintown is Leveraging Big Data to Sell Out Tours

Billboard Touring Nov. 14, 2013

Leveraging Big Data to Sell Out Tours

1.52M

2

SEP 2011 DEC MAR 2012 JUN SEP DEC

740K

3.19M

4.95M

6.05M

7.31M

8 Million

- 1 M

- 3 M

- 5 M

- 7 M

MAR 2013 JUN SEP NOV 2013

We Live for Live Music

The #1 Concert Discovery App in the World

3

Our Users TRACK 70 Artists on Average

We Live for Live Music

We analyze the behaviors of our registered users using a vast array of

sources

We collect Big Data to make our user’s experience simple and easy

4We Live for Live Music

We collect Big Data to offer a unique service

5

55% share concert info with friends

50% attend 4 more shows after installing

20% attended a recommended concert of a band they discovered on Bandsintown

We Live for Live Music

As a result

8 million Registered Concert Goers

6

We’ve now opened our engine to promoters and brands

We Live for Live Music

Affinity Targeting

BehavioralTargeting

LocationTargeting

7

60% of Bandsintown push marketing campaigns

We Live for Live Music

“Push” is King.

PRESALE MAINTENANCE BACKEND

ON SALE EVENT

8

Dedicated Emails& Push NotificationsOpen rates as high as

48%

We Live for Live Music

Atlantic Records saw 4x the user response with Bandsintown

vs. marketing with YouTube and Facebook

9We Live for Live Music

Big Data delivers a unique and simple service, leaving fans satisfied

If well targeted, more than half of fans will share Tour Dates with their friends

and 20% of them will trust you to see a new show

With Bandsintown, you can target concert goers by location and artist affinity

8 millionregistered concert-

goers

6 milliondaily story viewers

30 millionmonthly emails

180,000artists

participating

3.5 millionmonthly ticket

clicks

4+ million total events

10

Interested in advertising with Bandsintown?

please connect with us at the following:

For copy of this presentation, visit SlideShare.net/CellfishInc

[email protected]

facebook.com/Bandsintown

@Bandsintown

Bandsintown.com/advertise