1 BACN — October 23, 2009 VERBAL BILLBOARD BACN — October 23, 2009
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BACN — October 23, 2009
VERBAL BILLBOARD BACN — October 23,
2009
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Traditional Verbal Billboard
Who you work with
Their challenges, problems, or pain
The results or outcomes you provide
Maybe a story
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How are you different from all those other folks that do the same thing as you?
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Table Groups
One minute to think about the question: How are you different from all those other folks that do the
same thing as you or offer the same service?
Two minutes to answer OK to pass, and come back later
If group has extra time, discuss: How can you ID your uniqueness?
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Concerns About “Bragging?”
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Example
Clients have told me… Some coaches/consultants are really good at the
“hard” business end of things—driving for results, confronting, dealing with the tough issues
Others are really good at dealing with the “soft” stuff— emotions, listening, and supporting
You’re good at both