Worldclass Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing 1 3 2 Apple’s Red Ocean Disrup;on (ROD) Storyboard for Rapidly Cocrea;ng and Edi;ng Gamechanging Movies Example ENVIRONMENT QUESTION 0 STRATEGY QUESTION CURRENT ECOSYSTEM QUESTION FUTURE ECOSYSTEM QUESTION
How Apple Designs, Storyboards, and Launches EVERY GAME-CHANGING PRODUCT
Aug 12, 2015
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Transcript
C: Customer
S: Supplier
Payment (Feedback; Reward)
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
1 3 2
Apple’s Red Ocean Disrup;on (ROD) Storyboard for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
Exam
ple
ENVIRONMENT QUESTION 0
STRATEGY QUESTION
CURRENT ECOSYSTEM QUESTION
FUTURE ECOSYSTEM QUESTION
C: Customer
S: Supplier
Payment (Feedback; Reward)
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
1 3 2
Apple’s Red Ocean Disrup;on (ROD) Storyboard for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
Exam
ple
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0
STRATEGY
(How best to change & win?) CURRENT ECOSYSTEM (What to change?)
FUTURE ECOSYSTEM (To what to change?)
C: Customer
S: Supplier
Payment (Feedback; Reward)
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
1 3 2
Apple’s Red Ocean Disrup;on (ROD) Storyboard for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
Exam
ple
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0
STRATEGY
(How best to change & win?) CURRENT ECOSYSTEM (What to change?)
FUTURE ECOSYSTEM (To what to change?)
Milestones (Key Metrics)
Act 1
Act 2
Act 3
Epilogue
C: Customer
S: Supplier
Payment (Feedback; Reward)
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
1 3 2
House of Pain Delight
Happiness Zone
(Build-‐Measure-‐Learn Loop) Red Game (Habit/ANribute) Ideal Game (Habit/ANribute)
Pain Eliminate
Reduce
Create
Increase
Apple’s Red Ocean Disrup;on (ROD) Storyboard for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
Exam
ple
Domain/Purpose/Goal (Job To Get Done): ……………………………………………………………………………………………………………………………………….
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0Act 1
Act 2
Act 3
Epilogue
STRATEGY
(How best to change & win?) CURRENT ECOSYSTEM (What to change?)
FUTURE ECOSYSTEM (To what to change?)
VISION
Milestones (Key Metrics)
C: Customer
S: Supplier
Payment (Feedback; Reward)
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
1 3 2
House of Pain Delight
Happiness Zone
(Build-‐Measure-‐Learn Loop) Red Game (Habit/ANribute) Ideal Game (Habit/ANribute)
Pain Eliminate
Reduce
Create
Increase
Apple’s Red Ocean Disrup;on (ROD) Storyboard for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
Exam
ple
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0
Domain/Purpose/Goal (Job To Get Done): ……………………………………………………………………………………………………………………………………….
Business Model
Discovery
Business Model
Valida^on
Business Model Pilot
Business Model
Scaling
STRATEGY
(How best to change & win?) CURRENT ECOSYSTEM (What to change?)
FUTURE ECOSYSTEM (To what to change?)
VISION
Milestones (Key Metrics)
C: Customer
S: Supplier
Payment (Feedback; Reward)
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
1 3 2
OTHER Loop
House of Pain Delight
Happiness Zone
(Build-‐Measure-‐Learn Loop) Red Game (Habit/ANribute) Ideal Game (Habit/ANribute)
Pain Eliminate
Reduce
Create
Increase
Apple’s Red Ocean Disrup;on (ROD) Storyboard for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
Exam
ple
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0
Domain/Purpose/Goal (Job To Get Done): ……………………………………………………………………………………………………………………………………….
STRATEGY
(How best to change & win?) CURRENT ECOSYSTEM (What to change?)
FUTURE ECOSYSTEM (To what to change?)
VISION
Milestones (Key Metrics)
C: Customer
S: Supplier
Payment (Feedback; Reward)
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
1 3 2
OTHER Loop
House of Pain Delight
Happiness Zone
(Build-‐Measure-‐Learn Loop) Red Game (Habit/ANribute) Ideal Game (Habit/ANribute)
Pain Eliminate
Reduce
Create
Increase
Apple’s Red Ocean Disrup;on (ROD) Storyboard for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
Exam
ple
Apple (1997)
Nearly Bankrupt Company/ Business Model
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0
Domain/Purpose/Goal (Job To Get Done): ……………………………………………………………………………………………………………………………………….
STRATEGY
(How best to change & win?) CURRENT ECOSYSTEM (What to change?)
FUTURE ECOSYSTEM (To what to change?)
VISION
Milestones (Key Metrics)
C: Customer
S: Supplier
Payment (Feedback; Reward)
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
1 3 2
OTHER Loop
House of Pain Delight
Happiness Zone
(Build-‐Measure-‐Learn Loop) Red Game (Habit/ANribute) Ideal Game (Habit/ANribute)
Pain Eliminate
Reduce
Create
Increase
Apple’s Red Ocean Disrup;on (ROD) Storyboard for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
Exam
ple
Apple (1997) Apple (2015)
Extraordinarily Profitable Company/ Business Model
Nearly Bankrupt Company/ Business Model
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0
Domain/Purpose/Goal (Job To Get Done): ……………………………………………………………………………………………………………………………………….
STRATEGY
(How best to change & win?) CURRENT ECOSYSTEM (What to change?)
FUTURE ECOSYSTEM (To what to change?)
VISION
Milestones (Key Metrics)
C: Customer
S: Supplier
Payment (Feedback; Reward)
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
1 3 2
OTHER Loop
House of Pain Delight
Happiness Zone
(Build-‐Measure-‐Learn Loop) Red Game (Habit/ANribute) Ideal Game (Habit/ANribute)
Pain Eliminate
Reduce
Create
Increase
Apple’s Red Ocean Disrup;on (ROD) Storyboard for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
Exam
ple
Domain/Purpose/Goal (Job To Get Done): Think Different: Create Insanely Great Customer Experience
Apple (1997) Apple (2015)
Extraordinarily Profitable Company/ Business Model
Nearly Bankrupt Company/ Business Model
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0
STRATEGY
(How best to change & win?) CURRENT ECOSYSTEM (What to change?)
FUTURE ECOSYSTEM (To what to change?)
VISION
Milestones (Key Metrics)
Template Of
Red Ocean Disrup;on (ROD) Storygrid
C: Customer
S: Supplier
Payment (Feedback; Reward)
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
Red Ocean Disrup;on (ROD) Storygrid for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0
C: Customer
S: Supplier
Payment (Feedback; Reward)
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
Red Ocean Disrup;on (ROD) Storygrid for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0
C: Customer
S: Supplier
Payment (Feedback; Reward)
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
Red Ocean Disrup;on (ROD) Storygrid for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
1
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0
CURRENT ECOSYSTEM
C: Customer
S: Supplier
Payment (Feedback; Reward)
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
Red Ocean Disrup;on (ROD) Storygrid for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
1 2
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0
CURRENT ECOSYSTEM FUTURE ECOSYSTEM
C: Customer
S: Supplier
Payment (Feedback; Reward)
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
Red Ocean Disrup;on (ROD) Storygrid for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
1 3 2
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0
CURRENT ECOSYSTEM FUTURE ECOSYSTEM STRATEGY
C: Customer
S: Supplier
Payment (Feedback; Reward)
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
Red Ocean Disrup;on (ROD) Storygrid for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
1 3 2
ENVIRONMENT QUESTION 0
CURRENT ECOSYSTEM QUESTION
FUTURE ECOSYSTEM QUESTION
STRATEGY QUESTION
C: Customer
S: Supplier
Payment (Feedback; Reward)
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
Red Ocean Disrup;on (ROD) Storygrid for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
1 3 2
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0
CURRENT ECOSYSTEM (What to change?)
FUTURE ECOSYSTEM (To what to change?)
STRATEGY
(How best to change & win?)
C: Customer
S: Supplier
Payment (Feedback; Reward)
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
Red Ocean Disrup;on (ROD) Storygrid for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
1 3 2
Domain/Purpose/Goal (Job To Get Done): ……………………………………………………………………………………………………………………………………….
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0
STRATEGY
(How best to change & win?) CURRENT ECOSYSTEM (What to change?)
FUTURE ECOSYSTEM (To what to change?)
C: Customer
S: Supplier
Payment (Feedback; Reward)
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
Red Ocean Disrup;on (ROD) Storygrid for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
1 3 2
Domain/Purpose/Goal (Job To Get Done): ……………………………………………………………………………………………………………………………………….
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0
STRATEGY
(How best to change & win?) CURRENT ECOSYSTEM (What to change?)
FUTURE ECOSYSTEM (To what to change?)
Milestones (Key Metrics)
C: Customer
S: Supplier
Payment (Feedback; Reward)
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
Red Ocean Disrup;on (ROD) Storygrid for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
1 3 2
Domain/Purpose/Goal (Job To Get Done): ……………………………………………………………………………………………………………………………………….
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0Act 1
Act 2
Act 3
Epilogue
STRATEGY
(How best to change & win?) CURRENT ECOSYSTEM (What to change?)
FUTURE ECOSYSTEM (To what to change?)
Milestones (Key Metrics)
C: Customer
S: Supplier
Payment (Feedback; Reward)
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
Red Ocean Disrup;on (ROD) Storygrid for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
1 3 2
OTHER Loop
Domain/Purpose/Goal (Job To Get Done): ……………………………………………………………………………………………………………………………………….
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0
STRATEGY
(How best to change & win?) CURRENT ECOSYSTEM (What to change?)
FUTURE ECOSYSTEM (To what to change?)
Milestones (Key Metrics)
C: Customer
S: Supplier
Payment (Feedback; Reward)
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
Red Ocean Disrup;on (ROD) Storygrid for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
1 3 2
OTHER Loop
House of Pain Delight
Happiness Zone
(Build-‐Measure-‐Learn Loop) Red Game (Habit/ANribute) Ideal Game (Habit/ANribute)
Pain Eliminate
Reduce
Create
Increase
Domain/Purpose/Goal (Job To Get Done): ……………………………………………………………………………………………………………………………………….
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0
STRATEGY
(How best to change & win?) CURRENT ECOSYSTEM (What to change?)
FUTURE ECOSYSTEM (To what to change?)
VISION
Milestones (Key Metrics)
C: Customer
S: Supplier
Payment (Feedback; Reward)
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
Red Ocean Disrup;on (ROD) Storygrid for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
A1
B1
C1
A3
B3
C3
A2
B2
C2
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0
C: Customer
S: Supplier
Payment (Feedback; Reward)
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
Red Ocean Disrup;on (ROD) Storygrid for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
CURRENT ECOSYSTEM QUESTION
FUTURE ECOSYSTEM QUESTION
STRATEGY QUESTION
A1
B1
C1
A3
B3
C3
A2
B2
C2
Strategic Level Strategic Level Strategic Level
Tac;cal Level Tac;cal Level Tac^cal Level
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0
C: Customer
S: Supplier
Payment (Feedback; Reward)
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
Red Ocean Disrup;on (ROD) Storygrid for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
CURRENT ECOSYSTEM (What to change?)
FUTURE ECOSYSTEM (To what to change?)
STRATEGY (How best to change & win?)
A1
B1
C1
A3
B3
C3
A2
B2
C2
Strategic Level Strategic Level Strategic Level
Tac;cal Level Tac;cal Level Tac^cal Level
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0
C: Customer
S: Supplier
Payment (Feedback; Reward)
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
Red Ocean Disrup;on (ROD) Storygrid for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
CURRENT ECOSYSTEM (What to change?)
FUTURE ECOSYSTEM (To what to change?)
STRATEGY (How best to change & win?)
A1
B1
C1
A3
B3
C3
A2
B2
C2
CURRENT PRODUCT/BUSINESS MODEL
IDEAL PRODUCT/ BUSINESS MODEL OTHER Loop
RED GAME (HABIT) IDEAL GAME (HABIT) JOB TO GET DONE
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0
C: Customer
S: Supplier
Payment (Feedback; Reward)
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
Red Ocean Disrup;on (ROD) Storygrid for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
STRATEGY (How best to change & win?)
A
B
C
1
CURRENT PRODUCT/BUSINESS MODEL
IDEAL PRODUCT/ BUSINESS MODEL OTHER Loop
RED GAME (HABIT) IDEAL GAME (HABIT) JOB TO GET DONE
3 2
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0
CURRENT ECOSYSTEM (What to change?)
FUTURE ECOSYSTEM (To what to change?)
C: Customer
S: Supplier
Payment (Feedback; Reward)
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
Red Ocean Disrup;on (ROD) Storygrid for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
STRATEGY (How best to change & win?)
OTHER Loop
RED GAME (HABIT) IDEAL GAME (HABIT) JOB TO GET DONE
CURRENT PRODUCT/BUSINESS MODEL
IDEAL PRODUCT/ BUSINESS MODEL
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0
CURRENT ECOSYSTEM (What to change?)
FUTURE ECOSYSTEM (To what to change?)
C: Customer
S: Supplier
Payment (Feedback; Reward)
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
Red Ocean Disrup;on (ROD) Storygrid for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
STRATEGY (How best to change & win?)
OTHER Loop
RED GAME (HABIT) IDEAL GAME (HABIT) JOB TO GET DONE
CURRENT PROBLEM/TRADE-‐OFF
IDEAL SOLUTION/ TRADE-‐OFF
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0
CURRENT ECOSYSTEM (What to change?)
FUTURE ECOSYSTEM (To what to change?)
Examples
C: Customer
S: Supplier
Payment (Feedback; Reward)
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
1 3 2
House of Pain Delight
Happiness Zone
(Build-‐Measure-‐Learn Loop) Red Game (Habit/ANribute) Ideal Game (Habit/ANribute)
Pain Eliminate
Reduce
Create
Increase
Apple’s Red Ocean Disrup;on (ROD) Storyboard for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
Exam
ple
Domain/Purpose/Goal (Job To Get Done): ……………………………………………………………………………………………………………………………………….
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0Act 1
Act 2
Act 3
Epilogue
STRATEGY
(How best to change & win?) CURRENT ECOSYSTEM (What to change?)
FUTURE ECOSYSTEM (To what to change?)
VISION
Milestones (Key Metrics)
C: Customer
S: Supplier
Payment (Feedback; Reward)
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
1 3 2
OTHER Loop
House of Pain Delight
Happiness Zone
(Build-‐Measure-‐Learn Loop) Red Game (Habit/ANribute) Ideal Game (Habit/ANribute)
Pain Eliminate
Reduce
Create
Increase
Apple’s Red Ocean Disrup;on (ROD) Storyboard for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
Exam
ple
Domain/Purpose/Goal (Job To Get Done): ……………………………………………………………………………………………………………………………………….
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0
STRATEGY
(How best to change & win?) CURRENT ECOSYSTEM (What to change?)
FUTURE ECOSYSTEM (To what to change?)
VISION
Milestones (Key Metrics)
C: Customer
S: Supplier
Payment (Feedback; Reward)
1 3
House of Pain Delight
Happiness Zone
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
(Build-‐Measure-‐Learn Loop) Red Game (Habit/ANribute) Ideal Game (Habit/ANribute)
Apple’s Red Ocean Disrup;on (ROD) Storyboard for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
Pain
OTHER Loop
Portable Music Player Classic iPod (2001)
Eliminate
Reduce
Create
Increase
Exam
ple
2
Domain/Purpose/Goal (Job To Get Done): Listen to music … everywhere
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0
STRATEGY
(How best to change & win?) CURRENT ECOSYSTEM (What to change?)
FUTURE ECOSYSTEM (To what to change?)
VISION
Milestones (Key Metrics)
C: Customer
S: Supplier
Payment (Feedback; Reward)
1 3
House of Pain Delight
Happiness Zone
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
(Build-‐Measure-‐Learn Loop) Red Game (Habit/ANribute) Ideal Game (Habit/ANribute)
Apple’s Red Ocean Disrup;on (ROD) Storyboard for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
Pain
OTHER Loop
Conven^onal Smartphone Classic iPhone (2007)
Eliminate
Reduce
Create
Increase
Exam
ple
2
Domain/Purpose/Goal (Job To Get Done): Instantly obtain and present informaAon … about everything … everywhere
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0
STRATEGY
(How best to change & win?) CURRENT ECOSYSTEM (What to change?)
FUTURE ECOSYSTEM (To what to change?)
VISION
Milestones (Key Metrics)
C: Customer
S: Supplier
Payment (Feedback; Reward)
1 3
House of Pain Delight
Happiness Zone
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
(Build-‐Measure-‐Learn Loop) Red Game (Habit/ANribute) Ideal Game (Habit/ANribute)
Apple’s Red Ocean Disrup;on (ROD) Storyboard for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
Pain
OTHER Loop
Conven^onal Laptop iPad (2010)
Eliminate
Reduce
Create
Increase
Exam
ple
2
Domain/Purpose/Goal (Job To Get Done): Instantly obtain and present informaAon … about everything … everywhere
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0
STRATEGY
(How best to change & win?) CURRENT ECOSYSTEM (What to change?)
FUTURE ECOSYSTEM (To what to change?)
VISION
Milestones (Key Metrics)
C: Customer
S: Supplier
Payment (Feedback; Reward)
1 3
House of Pain Delight
Happiness Zone
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
(Build-‐Measure-‐Learn Loop) Red Game (Habit/ANribute) Ideal Game (Habit/ANribute)
Apple’s Red Ocean Disrup;on (ROD) Storyboard for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
Pain
OTHER Loop
Conven^onal Credit Card Apple Wallet (2014)
Eliminate
Reduce
Create
Increase
Exam
ple
2
Domain/Purpose/Goal (Job To Get Done): Make payment … simply and rapidly … everywhere
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0
STRATEGY
(How best to change & win?) CURRENT ECOSYSTEM (What to change?)
FUTURE ECOSYSTEM (To what to change?)
VISION
Milestones (Key Metrics)
C: Customer
S: Supplier
Payment (Feedback; Reward)
1 3
House of Pain Delight
Happiness Zone
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
(Build-‐Measure-‐Learn Loop) Red Game (Habit/ANribute) Ideal Game (Habit/ANribute)
Apple’s Red Ocean Disrup;on (ROD) Storyboard for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
OTHER Loop
Tradi^onal Watch Apple Watch (2015)
Eliminate
Reduce
Create
Increase
Exam
ple
2
Pain
Domain/Purpose/Goal (Job To Get Done): Instantly obtain and present informaAon … about everything … everywhere
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0
STRATEGY
(How best to change & win?) CURRENT ECOSYSTEM (What to change?)
FUTURE ECOSYSTEM (To what to change?)
VISION
Milestones (Key Metrics)
Template Of
Red Ocean Disrup;on (ROD) Storyboard
C: Customer
S: Supplier
Payment (Feedback; Reward)
Domain/Purpose/Goal (Job To Get Done): ……………………………………………………………………………………………………………………………………….
1 3
House of Pain Delight
Happiness Zone
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
(Build-‐Measure-‐Learn Loop) Red Game (Habit/ANribute) Ideal Game (Habit/ANribute)
Red Ocean Disrup;on (ROD) Storyboard for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
Pain Eliminate
Reduce
Create
Increase
2
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0Act 1
Act 2
Act 3
Epilogue
STRATEGY
(How best to change & win?) CURRENT ECOSYSTEM (What to change?)
FUTURE ECOSYSTEM (To what to change?)
VISION
Milestones (Key Metrics)
C: Customer
S: Supplier
Payment (Feedback; Reward)
Domain/Purpose/Goal (Job To Get Done): ……………………………………………………………………………………………………………………………………….
1 3
House of Pain Delight
Happiness Zone
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
(Build-‐Measure-‐Learn Loop) Red Game (Habit/ANribute) Ideal Game (Habit/ANribute)
Red Ocean Disrup;on (ROD) Storyboard for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
Pain
OTHER Loop
Eliminate
Reduce
Create
Increase
2
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0
STRATEGY
(How best to change & win?) CURRENT ECOSYSTEM (What to change?)
FUTURE ECOSYSTEM (To what to change?)
VISION
Milestones (Key Metrics)
C: Customer
S: Supplier
Payment (Feedback; Reward)
1 3
House of Pain Delight
Happiness Zone
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
(Build-‐Measure-‐Learn Loop) Red Game (Habit/ANribute) Ideal Game (Habit/ANribute)
Red Ocean Disrup;on (ROD) Storyboard for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
Pain
OTHER Loop
CURRENT Job To Get Done NEW Job To Get Done
Eliminate
Reduce
Create
Increase
2
Domain/Purpose/Goal (Job To Get Done): ……………………………………………………………………………………………………………………………………….
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0
STRATEGY
(How best to change & win?) CURRENT ECOSYSTEM (What to change?)
FUTURE ECOSYSTEM (To what to change?)
VISION
Milestones (Key Metrics)
C: Customer
S: Supplier
Payment (Feedback; Reward)
1 3
House of Pain Delight
Happiness Zone
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
(Build-‐Measure-‐Learn Loop) Red Game (Habit/ANribute) Ideal Game (Habit/ANribute)
Red Ocean Disrup;on (ROD) Storyboard for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
Pain
OTHER Loop
CONVENTIONAL PRODUCT/ BUSINESS MODEL
INSANELY GREAT PRODUCT/ BUSINESS MODEL
Eliminate
Reduce
Create
Increase
2
Domain/Purpose/Goal (Job To Get Done): ……………………………………………………………………………………………………………………………………….
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0
STRATEGY
(How best to change & win?) CURRENT ECOSYSTEM (What to change?)
FUTURE ECOSYSTEM (To what to change?)
VISION
Milestones (Key Metrics)
C: Customer
S: Supplier
Payment (Feedback; Reward)
1 3
House of Pain Delight
Happiness Zone
World-‐class Coaching on Business Model Moviemaking & Econgineering for Less Than $10/Month: h?p://businessmodels.ning.com Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & @rodKuhnKing
(Build-‐Measure-‐Learn Loop) Red Game (Habit/ANribute) Ideal Game (Habit/ANribute)
Red Ocean Disrup;on (ROD) Storyboard for
Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies
Pain
OTHER Loop
Eliminate
Reduce
Create
Increase
2
CONVENTIONAL PRODUCT/ BUSINESS MODEL
INSANELY GREAT PRODUCT/ BUSINESS MODEL
Domain/Purpose/Goal (Job To Get Done): ……………………………………………………………………………………………………………………………………….
ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0
STRATEGY
(How best to change & win?) CURRENT ECOSYSTEM (What to change?)
FUTURE ECOSYSTEM (To what to change?)
VISION
Milestones (Key Metrics)
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