How Analytics Can Help Your Business Grow

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HOW ANALYTICS CAN HELP YOUR BUSINESS GROW?Dr. PHILLIP LAW

Head of Analytics

THREE PILLARS OF DIGITAL INVESTMENT

1. MARKETING PERFORMANCE 2. BRAND BUILDING 3. FUTURE PROOFINGImproving conversion rates Creating digital driven experience

Better numbers & ROI Higher brand affinity & higher engagement

Staying ahead of the curve & competition

Pioneering digital marketing

#DAU16

CUSTOMER INSTRUCTIONS

1. Who Should Own Analytics?2.Customer Journey

3. Think Small not Big, and keep Going

Where was Analytics Born?

FINANCEMARKETINGTECH

Tech Marketing Finance

INTEGRATED APPROACH

FINANCE

MARKETING

TECH

SWEET SPOT

Customer Journey

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”John Wanamaker

Traffic

DataSales

INTERNET

#DAU16

WHAT IS ATTRIBUTION?

  Fair Allocation of 

Credit

CUSTOMER

EXPERIENCE/ENGAGEMENT MICRO-EXPERIENCE

#DAU16

INTERNET

3.FUTURE PROOFING

Think Small Not Big, and Keep Going

#DAU16

MEN’S HIGH JUMP RECORD

IT ALL STARTS WITH YOUR CUSTOMERS #DAU16

WHEN IS ANALYTICS IMPORTANT?

A) ALL THE TIME

B) WHEN WE START LOSING MONEY (OR NOT MAKING AS MUCH)

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