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r
KNEW
IT’S TIME TO LOOK PAST THE FLUFF
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WHAT ARE THE WAYS THAT AI CAN HELP MARKETERS (JUST LIKE YOU)
DRIVE REAL REVENUE?
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HERE ARE 4 BIG CHANGES THAT ARE
HAPPENING WITH THE INJECTION OF AI INTO
MARKETING
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IT’S ALL ABOUT NETWORKS
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MARKETING TAKES PLACE IN A COMPLEX NETWORK
NUMBER 1
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MARKETING OPTIMIZATION MUST BE ABLE TO TAKE
ADVANTAGE OF DEVELOPMENTS IN NETWORK SCIENCE
AND AI, IN ORDER FOR MARKETERS TO KEEP UP
NUMBER 1
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COMPETITOR
COMPETITOR
NOW, MARKETERS CAN KNOW THE MOST POWERFUL TRAFFIC SOURCES, RANKED IN ORDER, WITH THE HIGHEST PROPENSITY TO DRIVE YOUR REVENUE
EXAMPLE TAKEAWAY
NUMBER 1
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DEEP ATTRIBUTION IS THE NAME OF THE GAME
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NUMBER 2
The complexity of data sources and cross-channel marketing make statistically rigorous attribution a necessity
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NUMBER 2
Attribution will rely on rigorous
statistical methods rather than
heuristic dashboard reporting tools
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THE BUTTERFLY EFFECT: EVEN MINOR CHANGES IN YOUR MARKET CAN HAVE A MAJOR RIPPLE EFFECT
EXAMPLE TAKEAWAY
NUMBER 2
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AI ENABLES MARKETERS TO ACT
LIKE INVESTORS
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NUMBER 3
Spending on search and display campaigns provides risk and return
properties that are very similar to investing in the stock market
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NUMBER 3
Marketing campaigns are like asset portfolios, which can be optimized mathematically
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Marketers will make ‘investments’ based on sound statistical
principles and money management techniques, rather than the
current heuristics, which have been equivalent to gambling
NUMBER 3
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DECISIONS WILL BE MADE TAKING INTO ACCOUNT EXPECTED GAINS, RATHER
THAN BLIND EXPECTATIONS
NUMBER 3
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MAXIMIZE GAINS, AND MINIMIZE WASTE
NUMBER 3
EXAMPLE TAKEAWAY
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GREAT AI IS SEAMLESS AND FADES INTO THE BACKGROUND
NUMBER 4
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MARKETERS WILL REVIEW BY EXCEPTION
NUMBER 5
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Marketers review and make changes to marketing campaigns based on anomalies, but
most activity is done algorithmically
NUMBER 4
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NUMBER 4
EXAMPLE TAKEAWAY
MARKETERS AND AI WORK WORK TOGETHER TO ACHIEVE BUSINESS AND REVENUE GOALS
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CONCLUSION
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WHAT WILL AI DO FOR YOU?
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AI is here to stay, save you time, maximize your results, and make
you a marketing hero
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Marketers that embrace technology will reap exponential benefits of AI
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Marketers who do not look to AI will quickly fade to black
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DemandJump shows marketers where to focus their online marketing spend to drive the greatest revenue growth. We use artificial intelligence to analyze the path to purchase of consumers up to three steps before they reach a marketer’s site — or a competitors’ site. This provides an unbiased view of the greatest sources of traffic and revenue across all digital channels so marketers can decide how to invest their time and budget with purpose and precision to maximize ROI.
10 W Market Street Ste 1950Indianapolis, IN, 46204
+1 (317) [email protected]
Copyright © 2017 DemandJump. All Rights Reserved.
ABOUT DEMANDJUMP
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