How a Portal-based Platform Makes Your Marketing Campaign Work Harder

How a Portal Based Platform Makes Your Marketing Campaign Work Harder

September 16th, 2015

D3 Introductions

• Stephen Potter VP Business Development

• Caitlin Anderson

Graphic Designer & Web Developer

Dedicated Professionals with Cross-Functional Expertise

D3, Inc. is a multi-channel communications company offering services that support offline and online marketing. D3 helps marketers and organizations execute their contact needs with direct mail, print, digital, campaign management, automation and reporting, while also providing clients with faster time to market, improved ROI, and D3-designed and secure program management toolsets client control.

Presentation Topics

Our presentation will include the following topics:

• Marketing Automation Capabilities & Benefits

• Multi-Channel Campaigns• Multi-Channel Campaign

Demonstration

Marketing Automation

There are nearly 11 times more B2B organizations using marketing automation now than in 2011.1

1 SiriusDecisions “B-to-B Marketing Automation Study” (2014)2 The Lenskold and Pedowitz Groups “2013 Lead Generation Marketing Effectiveness Study” (2013)3 Gleanster “2013 Marketing Automation Benchmark” (2013)

63%of companies that are outgrowing their competitors use marketing automation. 2

79%of top-performing companies have been using marketing automation for more than 2 years. 3

Marketing Automation

What is Marketing Automation?“Marketing automation forms the backbone for configuring nurture marketing campaigns across channels and managing communications based on prospect engagement. It’s also one of the only ways marketers can actually start to attribute marketing spend to closed sales.” - Gleanster 3

DIRECT MAIL MARKETING

NURTURE MARKETING

LEAD SCORING EMAIL MARKETING

WEB TRACKING

CAMPAIGN TRACKING

SMS & VOICE MESSAGING PRINT

Marketing Automation

Capabilities

• Lead Nurturing & Scoring• Segmentation• Reporting & Analytics• Campaign & Lead Management• Email Marketing• Social Media Marketing• Drip Marketing • Inbound Marketing• CRM Integration

• Increased Lead Generation• Better Prospect/Lead Insight• Increase Campaign Efficiency• Enhanced lead scoring, nurturing &

distribution process

• Improved Lead Quality

Benefits

Multi-Channel Marketing Campaigns

Marrying Direct Mail & Digital Marketing into a Multi-Channel Campaign

4 PitneyBowes Survey (2011)5 Aberdeen “July 2012 Customer Experience Management” (2012)6 MarketingSherpa “B2B Marketing Benchmark Report” (2012)

• 76% of small business say their ideal marketing strategy encompasses a combination of both print and digital communication.4

• Businesses who engaged in a multi-channel campaign strategy saw growth across the board, such as: 5

o 6.8% increase in customer retentiono 5.1% increase in customer lifetime valueo 4.0% increase in customer satisfaction

• Adding direct mail to your digital campaign enhances your brand’s credibility• 56% of customers find print marketing to be the most trustworthy type of

marketing.6

Multi-Channel Marketing Campaigns

How Do You Marry Direct Mail & Digital Marketing?

• With a marketing automation platform, trigger digital actions based on direct mail delivery by planning specific drop dates with a postal carrier.

• QR codes, personalized URLs (PURLs), and NFC chips connect your direct mail to the digital space, and track activity generated by your direct mail.

eSynergy® from D3, Inc.

D3, Inc. uses eSynergy® to execute multi-channel marketing campaigns eSynergy® is D3, Inc.’s proprietary digital marketing and workflow automation platform. This platform allows the creation and execution of all channel communications (direct mail, email, social media, web and mobile). Because both traditional and digital channels are integrated, D3 is able to collect data on all aspects of a campaign, which in turn, provides better business intelligence and more relevant content for the end-user.

eSynergy® Multi-Channel Campaign Demo

Retail Loyalty Campaign (Soirée)

Communication Channels:• Direct Mail• Email• Microsite (PURL)• SMS Text Message• Social Sharing (Facebook & Twitter)

Retail Loyalty Campaign Demo (Soirée)

Direct Mail

Retail Loyalty Campaign Demo (Soirée)

Email 1

Retail Loyalty Campaign Demo (Soirée)

Microsite (PURL)

Retail Loyalty Campaign Demo (Soirée)

Email 2

Retail Loyalty Campaign Demo (Soirée)

SMS Text Message

For more information and specific questions about D3, Inc. please contact:

Stephen PotterVP of Business DevelopmentOffice: 508.281.7800Cell: 781.808.6329Email: [email protected]