How a Local Business Builds Business and Finds Balance in a World Gone Digital The 8 Steps

How a Local Business Builds Business andFinds Balance in a World Gone Digital

The 8 Steps

First some basics and facts….

Some things haven’t changed

MARKETINGADVERTISING

&PROMOTION

drive the success of a business,each with well-defined

objectives, strategies and tactics

Some things haven’t changed

MARKETINGADVERTISING

&PROMOTION

drive the success of a business,each with well-defined

objectives, strategies and tactics

Some things have…

traditional, expensive, “outbound” media have moved to the back burner

new, inexpensive, “inbound” searchand social media have come to the fore

the facts• 80% of your business comes from people who live or work

5 miles from your location• The majority of people search the internet for

information and customer reviews BEFORE they call or visit your business, most through Google

• Over 90% of people today use the Google Map/GooglePlaces to find a local business

• Over 60% are using a mobile device• If your business is not near the top of the local search results,

you are losing customers to your competition• If you are near the top but don’t have a “mobile” web site,

you are losing customers to your competition

today’s new world

the good news

It is highly likely that Google has already created

a places page for your business.

If so, you already have abasic mobile site!

the good news

It is highly likely that Google has already created

a places page for your business.

If so, you already have abasic mobile site!

the bad news

If you haven’t “claimed” yourPage and “optimized” it,

you’re still losing customersto your competition!

So where do you begin?

Step 1. Claim your Google Places Page

• If it doesn’t exist, create one and claim it.• Enhance it. Ad pictures, video, additional information• Make an effort to get more reviews and citations

(business listings – these take time). With Google, the business with the most reviews (positive are better) and citations wins!

Example of a Places Page Not Claimed

Not Claimed

Poor Photos

Wrong Information

Non-Optimized Features

Few Reviews

No Rating

Step 2. Set up other location-based, review-collection services

• Yahoo Local • Bing • Facebook Places• Fore Square• Yelp• Merchant Circle• City Search• Insider pages• Local.com• Yellow Pages

Step 3. Mobile-ready your existing site

• Make existing site (if you have one)mobile-ready, orcreate a new mobile-optimized site, orcreate a mobile landing page

Step 4. Set up promotional campaigns

• QR (Quick Response) code• Mobile Coupons

Step 5. Set up ad campaigns (if needed)

• Google• Groupon• Yahoo Local • Amazon Local • Yelp Deals

Step 6. Create Custom Facebook Business, Twitter and/or YouTube Pages

Carry your BRAND across all platformsand engage with your customers.

Drive traffic, capture leads and track results.

Step 7. Create/update your website and/or blog

• Optimize them for search engines using keywords• Keep them updated with fresh content• Capture leads through opt-ins• Provide links to Facebook, Twitter, YouTube• Encourage social sharing and bookmarking• Set up related RSS content feeds

Step 8. Don’t try to do this yourself

• Your priority is to run your business, not get boggeddown in the frustrating and time-consumingprocess of online marketing, and the need tostay current on rapidly evolving developments

• Don’t call on your nephew, niece or neighbor (Unless they do this type of work full time of course)

• Don’t expect that the mission is accomplished once the initial work is completed – this takes a longterm commitment to be effective

• Do hire a firm with marketing experience and the special expertise to help you rise above yourcompetition in this new mobile world

We humbly suggest you consider

• In Sync is on top of all the strategies, tools, techniques, andtactics necessary to optimize the local search, mobileand social media marketing efforts of its clients

• In Sync works with clients to develop marketing objectives andstrategies, and provides monthly strategic consulting

• In Sync works diligently to synchronize all elements of a client’smarketing program to achieve the maximum results

• In Sync services include professional design and copywriting,status updates, progress reports, and more

One more reason to consider

In Sync, unlike many online firms, is led by anexperienced marketing and advertising professional

who knows and understandsthe needs of small businesses,

the importance of dialogue,and the meaning of client service

Building Your Business is Our Business

Marnie TendenChief Synchronizer

[email protected]

Insyncsocialmedia.comfacebook.com/insyncsocialmedia

Twitter.com/insyncsocialLinkedIn.com/in/marnietenden

(give us a call)