@masterstips @RedRocketMedia #contentmarketingshow How a journalistic approach and a magazine mindset improves brand content
How a journalistic approach and magazine mindset can improve brand content
Aug 23, 2014
You have probably heard the term 'think like a publisher' many times but what does it actually mean and how can you adopt a magazine mindset to improve your content marketing?
Steve Masters, an ex-journalist himself and now head of services at Red Rocket Media, touches on the key points in this slide deck, as well as highlighting the powerful role that interviews play in your content strategy. He finishes with 10 super-useful tips for budding content marketers looking to interview industry influencers.
Steve Masters, an ex-journalist himself and now head of services at Red Rocket Media, touches on the key points in this slide deck, as well as highlighting the powerful role that interviews play in your content strategy. He finishes with 10 super-useful tips for budding content marketers looking to interview industry influencers.
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@masterstips @RedRocketMedia #contentmarketingshow
How a journalistic approach and a magazine mindset improves brand content
Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary:
A journalistic approach
Adopting a magazine mindset
The power of interviews
10 actionable interview tips
@RedRocketMedia
Summary
Conclusion
#contentmarketingshow
@RedRocketMedia #contentmarketingshow
Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion • Journalists are inquisitive • Journalists are great storytellers
• Journalists think editorially, not commercially
@RedRocketMedia #contentmarketingshow
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Think Like a Journalist
• A magazine is a collection of content around a common interest
• Magazine mindset means producing a body of work that your audience
can enjoy, or find useful
Interviews improve storytelling
@RedRocketMedia #contentmarketingshow
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Think Like a Journalist Which is a better, more emotive headline?
Quotes add passion and personality
• What Martin Luther King teaches us about dreams
• “I have a dream,” says Martin Luther King
Interview formats
@RedRocketMedia #contentmarketingshow
Q&A format Debate
Feature
Voxpop
Video
Audio
Reactionary
Opinion/Commentary
1st person Guides/How-to
Profile Expose/Confessional
Reviews Expert
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Think Like a Journalist
Interview Tips
@RedRocketMedia #contentmarketingshow
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Think Like a Journalist
STALK BEFORE YOU TALK Research your interviewee
@RedRocketMedia #contentmarketingshow
Interviewing: Tip 1
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Think Like a Journalist
ASK BEFORE YOU TASK Agree interview questions beforehand
@RedRocketMedia #contentmarketingshow
Interviewing: Tip 2
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Think Like a Journalist
YOUR PLACE OR MINE? Pick a suitable time and place
@RedRocketMedia #contentmarketingshow
Interviewing: Tip 3
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Think Like a Journalist
CHECK YOUR TECH Charge your devices and do a practice run
@RedRocketMedia #contentmarketingshow
Interviewing: Tip 4
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Think Like a Journalist
BUSINESS AND PLEASURE Relaxed interviewees will be more open
@RedRocketMedia #contentmarketingshow
Interviewing: Tip 5
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Think Like a Journalist
CONVERSATION IS KEY Interviews are not an inquisition
@RedRocketMedia #contentmarketingshow
Interviewing: Tip 6
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Think Like a Journalist
LISTEN FOR SOUNDBITES Half sentences do not make memorable quotes
@RedRocketMedia #contentmarketingshow
Interviewing: Tip 7
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Think Like a Journalist
MANNERS COST NOTHING Thank interviewees for their time
@RedRocketMedia #contentmarketingshow
Interviewing: Tip 8
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Think Like a Journalist
CHECK YOUR FACTS Send a draft before publishing
@RedRocketMedia #contentmarketingshow
Interviewing: Tip 9
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Think Like a Journalist
GET IT UP, GET IT OUT Because unseen content is useless
@RedRocketMedia #contentmarketingshow
Interviewing: Tip 10
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Think Like a Journalist
FINAL THOUGHT: THINKING LIKE A JOURNALIST
Sniff out an angle
Create a great story
Drink like a fish @RedRocketMedia #contentmarketingshow
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Think Like a Journalist
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