How a blog can drive your mission

Your audience wants your content.

60% of consumers feel more positive about a company after reading custom content on its site. (Source: Content+)

90% of consumers find custom content useful.(Source: TMG Custom Media)

78% believe that companies behind content are interested in building good relationships. (Source: TMG Custom Media)

Current customer (32%)

Special offers or deals (32%)

Interesting Content (18%)

Source: Content+

Blogging = 55% More Visitors

0

500

1000

1500

2000

2500

Don't blog Blog

Blogging = 97% More Inbound Links

0

2000

4000

6000

8000

10000

12000

14000

16000

18000

Don't blog Blog

Source: HubSpot, http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Business-Blogging-Leads-to-55-More-Website-Visitors.aspx

Companies (and nonprofits) that blog 16 to 20 times a month see the biggest return in traffic.

When you provide content with a context, you make a connection with readers.

What this means:

Your content has to have value for them.

You become the publisher

To create steady stream

of traffic

To generateengagement

Source: eMarketer, http://www.emarketer.com/Article/Continued-Rise-of-Blogging/1007941

Age of Blog Readers

Under 20 21-35 36-50 Over 51

At 53.3% of all blog readers, 21 to 35 year olds are far and away the

main demographic.

Source: Sysomos, http://www.sysomos.com/reports/bloggers/

Ask for comments to find out what people think of your content.

Ask for their input on future posts.

Find out what makes your readers tick.

Food security

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

012345

Blog Whitepaper

Newsletter AnnualReport

Impact

Volunteers Campaigns Major Donors

You probably have tons of content lying around in your annual reports and even on your website that you can repost on your blog.

On a platform that you own.

For longer posts with more in-depth information.

To provide greater value.

Platform

Inform

Value

TO PROMOTE YOUR CONTENT

Answers to donor questions.

Reviews of industry trends.

Plans on how you’ll meet your goals.

Brief interviews with experts.

The inner workings of your organization.

Reviews of best informationin your field.

More donations? Increased awareness?

Goals

Content

PromotionFeedback

Analytics Blogging is a program, not a campaign.

Once you start, don’t stop.

It’s an ongoing process.

CONTACT ME AT [email protected]