P$YCLE ® | Household Segment Distribution Trade Area: SPOTLIGHT - 10 mi Radius Households: 182,612 Segment Code Segment Name Base Count % Comp Count % Comp Index 01 The Wealth Market 2,829,756 2.26 5,364 2.94 130 02 Globetrotters 944,092 0.76 2,043 1.12 148 03 Business Class 2,457,226 1.97 5,919 3.24 165 04 Golden Agers 1,282,433 1.03 2,494 1.37 133 05 Power Couples 3,048,482 2.44 5,338 2.92 120 06 Civic Spirits 1,250,857 1.00 2,668 1.46 146 07 Family Fortunes 1,809,436 1.45 3,135 1.72 119 08 Domestic Bliss 986,456 0.79 1,419 0.78 98 09 Big Spenders 1,198,662 0.96 1,515 0.83 87 10 Capital Accumulators 1,842,178 1.47 4,370 2.39 162 11 Savvy Savers 1,251,197 1.00 2,780 1.52 152 12 Feathered Nests 1,578,340 1.26 2,455 1.34 106 13 Annuity-ville 1,709,005 1.37 3,833 2.10 154 14 Financial Independents 1,225,530 0.98 3,465 1.90 194 15 Midlif e Highlif e 2,932,547 2.35 2,707 1.48 63 16 Leisure Land 1,852,249 1.48 2,489 1.36 92 17 Home Sweet Equity 2,253,093 1.80 4,208 2.30 128 18 Travel & Antiques 1,714,163 1.37 4,598 2.52 184 19 New Money 2,024,334 1.62 2,403 1.32 81 20 Comf ortably Retired 796,342 0.64 323 0.18 28 21 Leveraged Lif e 2,337,929 1.87 4,521 2.48 132 22 Bargain Lovers 1,261,248 1.01 1,178 0.65 64 23 School Daze 1,462,519 1.17 1,298 0.71 61 24 Corporate Climbers 1,970,909 1.58 3,644 2.00 127 25 Saf e at Home 1,939,886 1.55 2,792 1.53 99 26 Early-Bird Specials 764,981 0.61 277 0.15 25 27 Conservative Couples 1,777,853 1.42 1,704 0.93 66 28 Senior Solitaire 1,821,837 1.46 1,778 0.97 67 29 Retirement Ready 1,634,121 1.31 3,260 1.78 137 30 Fiscal Rookies 3,120,576 2.50 4,780 2.62 105 31 Khakis & Credit 2,468,538 1.98 3,456 1.89 96 32 Family Sprawl 1,463,288 1.17 900 0.49 42 33 Cut-Rate Country 1,707,435 1.37 4,742 2.60 190 34 Online Living 1,740,849 1.39 1,404 0.77 55 35 Hunters & Collectors 1,710,549 1.37 3,934 2.15 157 36 Paying It Down 2,086,792 1.67 5,232 2.87 172 37 Rural Roots 1,334,959 1.07 1,372 0.75 70 38 Old Homesteaders 1,982,556 1.59 1,803 0.99 62 39 ATM Nation 1,714,438 1.37 2,047 1.12 82 40 Timeless Tenants 1,472,953 1.18 2,041 1.12 95 41 Finance Chargers 1,985,241 1.59 3,523 1.93 121 42 Sunset Times 2,030,836 1.62 718 0.39 24 43 Payday Prospects 1,775,559 1.42 2,084 1.14 80 44 Homespun Families 3,544,282 2.83 3,052 1.67 59 45 Greenback Acres 3,412,697 2.73 4,323 2.37 87 46 Settling Down 3,421,179 2.74 5,534 3.03 111 47 Middle Ages 3,261,815 2.61 4,694 2.57 99 48 New Nests 3,609,700 2.89 3,384 1.85 64 49 Loan Rangers 3,470,376 2.78 5,490 3.01 108 50 Urban Essentials 3,399,404 2.72 5,706 3.13 115 51 Starter Ranches 2,755,010 2.20 2,469 1.35 61 52 Country Cottages 2,939,682 2.35 1,499 0.82 35 53 Social Insecurity 1,380,561 1.10 2,453 1.34 122 54 City Strivers 2,876,399 2.30 3,269 1.79 78 55 Getting-By Blues 2,440,281 1.95 3,839 2.10 108 56 Economizers 4,092,258 3.27 5,542 3.04 93 57 Young Urban Renters 4,117,564 3.29 6,046 3.31 101 58 Bottom-Line Blues 3,745,370 3.00 3,298 1.81 60 Total 125,018,808 100.00 182,612 100.00 100 Benchmark: USA Copyright © 2019 by Environics Analytics (EA). Source: Claritas - PSYCLE 2019, ©Claritas, LLC 2019 (https://en.environicsanalytics.ca/Envision/About/3/2019#317).