Hotspot parking overview lite

HotSpot Parking

Convenience & Commerce with Mobile Efficiency

HotSpotParking.com

A Simple Solution

Expect More From Your Meters

1. Mobile App lets parkers easily pay AND get alerts with any phone

2. Increase parking income using the city’s existing infrastructure

3. Businesses pay to treat more of the right customers like VIPs

Our Promise

• More people downtown staying longer

• Optimize convenience and commerce

• 12 week no-cost pilot

The Whole Picture

Simply adda sticker to any meter

Easy paymentthru App

Alerts and promotionsinform and direct

BeaconsConfirm

customerIs in-store

and triggersVIP service

Summary For

Drivers, the City, and

Businesses

HotSpot uses mobile phones to make paying for parking easier and more valuable to a community.

The driver downloads the App on their smartphone and simply selects the desired length of the parking

session, presses the park button and goes on their way. The App will remind the driver when their session is

about to expire so they may remotely top-up their session to avoid tickets. The App is also a communication

channel to send info about businesses, community activities, alerts, weather, etc.

Hotspot is free to the city. The system is easy to setup and manage with only a sticker placed on any meter.

Parking Authorities can monitor spaces through the Hotspot system on provided devices or integrated into

existing methods at any time.

Local businesses pay to participate and can offer services directly through the App, such as paying for their

customer’s parking, offering deals, and “designated driver” solutions for bars. By providing businesses with

forecasting of in store traffic, HotSpot helps businesses take action and grow. A private iBeacon network

allows both automated and on-demand engagement with shoppers, making customers feel like VIPs.

Hotspot is successfully serving several cities that appreciate; more convenient parking, optimized business

marketing, and data reporting for performance and insights to better serve the community. Backed by Internet

powerhouse Salesforce.com, Hotspot has developed the best practices for promotions and privacy that insure

“smart city” services with “complete streets.”

HotSpotParking.com

Consumer Driver Benefits

• Easy mobile payments

• Current deals around town

– No hassle, opt-in only

• In-store reminders

• City info and alerts

• Auto or manual “Top-Up”

- Store pays for VIP parking

• “HotSpot Defender”

- Driver pays to prevent tickets

Municipality / Business Assoc Benefits

• No cost implementation

• No integration

• Optimizes revenue

• Activity reports

Parking Enforcement Benefits

• Increased revenue

– Less coin management

– All pay for entire session

• Decreased enforcement cost

• Simple license plate system

• Activity reports

Business Benefits

• Time extensions and validation

• Designated Driver promise

• In-Store Top-Up for VIPs

• Sales & Marketing solutions

• Data Reports

Beacons automatically

acknowledge customers

and provide VIP service

Business Development Solutions

Powerful Customer Management

• Segmentation of Customers

• Custom Actions

• Alerts

Works for all businesses

• Restaurants + Bars

• Professional Services

• Retail and Boutiques

Our Secret …

A Hands-Free Solution

Automated activation

Bars

• Designated Driver

• Time Extensions

Retail

• Auto Top-Up

• Ticket Defender

Professional Services

• Validation on Entry

• Peace of mind for meetings

HotSpot Current Status

4 active cities, 2 more launching now

For example, in Fredericton/Saint John:

• Over 6000 users. Dozens more per day

• 100 PAYING businesses. 1/3 of all in the region

• Parking revenue increases 15-30%

• $1 in the meter = $30-$50 at retailers

Current In-Store Posters

Current Designated-Driver Poster

THANK YOU!

BeaconStreetPartners.co

HotSpotParking.com

David Cutler – [email protected]

Jim Morin – [email protected]