Hotelpre Openingservice

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Whywe are different?Hotel Pre-opening Services

Whether operating under challenging market conditionsor in a developing economy, the key for a business tosurvive is flexibility and the key for the business toprosper is adaptability.

There are 100sof brands, consultants and operators thatcome with the same standard rigid formulas for

management, standardized room design and expensivebut unnecessary organizational structures.

How we aredifferent?At Alternaty, our Hotel Pre-opening and Operational Review services arespecifically tailored to the needs of the Hotel Owner, where our goals areexactly aligned with the Owner. This means we have a common target interms of standards, revenue, and most importantly, in terms of costs.

We do not impose any fixed cage, inflexible brand standards, inappropriateoperation procedures nor costly investment requirements.

We work shoulder to shoulder with the Owner to maximize the value of theinvestment or asset by applying, flexible tailored services, flexibleremuneration structures, adaptable working approaches and adaptableoperation standards.

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We refer to our Hotel Pre-opening and Operations Services as Owner Representation,whereby our support is givenat every point of operation or construction both for internal departments (front office, HR, housekeeping etc) and forexternal service providers (sale and marketing, branding firms, franchise companies etc).

Owner Representation ServiceHotel Pre-opening Services

Dontbuy a foreign GMrent one

The Owner Representation service allowus to offer what we call an Interim GM,where our operations team takes over (orreviews) the operation of the asset for a

limited time until the operation isstabilized and is ready to be handed overto a permanent GM and the Owner.

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Functionality

and facilities

review

Branding &

service

concept

Hotel

operation

forms &

tailored

amenities list

Organization

chart and

staff

positioning

Tailored

Standard

Operating

Procedures

Pre-opening

Period

Operation

Supervision

The Alternaty 7-step Process for

Hotel Pre-opening Services


Brought to you by Alternaty Management

A tailored Pre-opening process where Alternaty works closely with NAME CLIENT throughout theproperty pre-opening stage.

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Functionality and Facilities Review

The HealthCheckStage

We will review and comments on the following aspects from the operation stand point related to thecurrent design and construction:

Hotel operation functionality

Room interior functionality

Front office functionality

BOH functionality

Outsourcing services

F&B functionality

Documents Provided

Inspection report with full indication of weakness

Suggestions to remedy detected blind spots

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Branding and Service ConceptHotel Pre-opening Services

The Hotel Branding Stage

Positioning and branding identity (operation stand point)

Guest service and experience

Competitor offering analysis Pricings

Room category offering and up sale options

Extra services (car transportation, butlers etc)

Documents Provided

Product guidelines

Brand standards manual

Proposed extra services list

Pricing options

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Hotel Operation Forms& Tailored Amenities ListHotel Pre-opening Services

Hotel Operations Forms

Room inventory list

Room directory

In room amenities General amenities

Reservation forms

Guest feedback forms

Branded forms (eg laundry cards or check out forms)

Non branded forms (eg purchase order)

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Organization chart and Staff PositioningHotel Pre-opening Services

The Organization Chart and Hotel Staff Positioning Service

Suggestions on the ideal organization chart and staff positioning

Suggestions for seasonality and replacements

List of job descriptions Multifunctional staff (tailored for the project)

Staff interaction and reporting procedures

GM consideration, interview and hiring support (if requested)

Extra services and on call staff, training programs

Documents Provided

Organization charts and reports

Job descriptions

Training plans

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Tailored Standard Operating Procedures

Based on the Owners goals and financial targets we will tailor thefollowing SOP:

Documents Provided

Training Manuals

SOP Documents

Front OfficeHousekeepingFood & BeverageSecuritySales & MarketingSpa

EngineeringFinance &AccountingPurchasingHuman Resources

BACK OF HOUSE

FRONT OF HOUSEDepartment SOP Manual+ Mission+ Job Description+ SOP for Scope of Works(SOW)Department Form & Checklist

STANDARD OPERATIONSPROCEDURE (SOP)

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Pre-opening Period

Alternaty will work closely with the Owner for preparing the pre-opening of the resort

Pre-opening GM (if requested)

Hiring support

Pre-opening check list

Full staff training

Reservation training

Sale and marketing support (including OTA)

Opening simulation (training)

Supplier contracts (for example car rental)

Documents Provided

Reporting Forms

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Operation Supervision

Monitoring daily operations to ensure smooth management

Periodic supervision on the implementation of the operational upgrade based on the Ownersinstructions.

A biweekly review and monthly inspection of the property over a period of 6 months is suggested.

Documents Provided

Monthly Review Analysis

Monthly Inspections schedule

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Hotel SOP DocumentsOur SOP Documentation and Operation Manuals

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Staff Training MaterialsOur SOP Documentation and Operation Manuals

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Guest Comment & Feedback FormsOur SOP Documentation and Operation Manuals

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Alternaty is a boutique real estate firm providing

a suite of consulting services throughout the

development lifecycle. Headquarter in HCMC

Vietnam, with associates in Thailand, MyanmarIndonesia and the Maldives.

Our team has 17 years of combined experience in

the real estate industry with an extensive track

record in hotel and resort advisory in Indochina

Region

More than 40hotel and resort valuations in

Vietnam, Lao and Cambodia.

More than 35feasibility and market studies.

12 Operator selection advisory assignments.

Vast experience in mixed used residential

resorts, rental pool structure and fractional

ownership.

AlternatyAlternative Real Estate

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Connect with Us!

Alternaty Social Media Channels

Annex

Twitter Facebook LinkedIn

og

Blog SlideShare YouTube

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Thank You

Disclaimer: This document has been prepared in good faith and for general informational purposes only. Nothing herein contains investment, legal,tax and/or other advice and investors should seek independent professional advice before making any investment decision. While reasonable care

has been taken to ensure that the sources of information herein are reliable, no guarantee is provided to the accuracy or completeness of such

information (and the same may not be independently verified or audited) and no liability is accepted for any inaccuracy or omission.