Appendix Page 1 Executive Summary Hotel Restoran Sun Rise is mainly an eating establishment focusing on healthy, nutritious foods and phenomenal rest for all people who traverse Corridor 10. Sun Rise will be established next to the European road Corridor 10. The main guests will be passengers. The European Cuisine will be on the menu. Behind that Sun Rise will have a room for sleeping and rest to all passengers. The parking garage will also be present. The funding must cover 70% of the project, this amount I hope I will get from you {The Investor} and the rest of the 30% I will receive from Republica Serbia Bank when we receive your loan. We need one year to build and five years to develop the job, so we would need a grace period of six years. The company will have a comprehensive marketing, advertising, and promotion campaign that will maximize word-of-mouth marketing and will consist of radio, printed material, billboards and discounts. The company has planned to offer its products at a slightly higher price than that of its competitors. This is to provide credibility to its clients as an upscale establishment that provides a unique menu. This will also provide the funds to cover the higher than expected operating costs due to the differentiated and expanded menu.
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Appendix
Page 1
Executive Summary
Hotel Restoran Sun Rise is mainly an eating establishment focusing on healthy, nutritious foods and phenomenal rest for all people who traverse Corridor 10.
Sun Rise will be established next to the European road Corridor 10. The main guests will be passengers.
The European Cuisine will be on the menu.
Behind that Sun Rise will have a room for sleeping and rest to all passengers. The parking garage will also be present.
The funding must cover 70% of the project, this amount I hope I will get from you {The Investor} and the rest of the 30% I will receive from Republica Serbia Bank when we receive your loan.
We need one year to build and five years to develop the job, so we would need a grace period of six years.
The company will have a comprehensive marketing, advertising, and promotion campaign that will maximize word-of-mouth marketing and will consist of radio, printed material, billboards and discounts.
The company has planned to offer its products at a slightly higher price than that of its competitors. This is to provide credibility to its clients as an upscale establishment that provides a unique menu. This will also provide the funds to cover the higher than expected operating costs due to the differentiated and expanded menu.
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Keys to Success
Repeat business. Every customer who comes in once should want to return, and recommend us. Word-of-mouth marketing is a powerful ally.
Location. Convenience is essential to us, we need to be close to our market because we are not trying to get people to travel to reach us.
The right food, variety with a Pacific Rim theme, with a price high enough to establish credibility, but not so high as to limit customers.
Chart: Highlights
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Mission
Sun Rise will have a mission to satisfy all travellers, passengers,
tourists, local people and everyone who traverse Corridor 10.
Hotel Restoran Sun Rise
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Start-up Summary
For our Start-up Summary we will need a 70% loan in the
amount of $3M and 30% we will receive from Republica
Serbia Bank.
Table: Start-up Funding
Start-up Funding
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Start-up Expenses to Fund
$1,315,800
Start-up Assets to Fund
$54,200
Total Funding Required
$60,000
Assets Non-cash Assets from Start-up
$26,000
Cash Requirements from Start-up
$28,200
Additional Cash Raised
$0
Cash Balance on Starting Date
$28,200
Total Assets $54,200
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Liabilities and Capital
Liabilities Current Borrowing $230,
000 Long-term Liabilities
$0
Accounts Payable (Outstanding Bills)
$0
Other Current Liabilities (interest-free)
$1,000,000
Total Liabilities $2,130,000
Capital
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Planned Investment
Owner/founder $0 Other $0 Additional Investment Requirement
$0
Total Planned Investment
$5,000,000
Loss at Start-up (Start-up Expenses)
Total Capital 0
Total Capital and Liabilities
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Total Funding $5,09
6,200
Next Picture Graph shows
projected profit for the next 5
years.
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Company Locations and Facilities
Sun Rise will be located near Corridor 10. Address Oraovica
bb, 16220 Grdelica.
Sales Literature
Our main sales literature will
consist of flyers sent though the mail, and promotional
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advertisements offered to local
businesses.
Promotional Strategy
The company plans to use local radio as one of the means for promotion. We will make arrangements to have a grand
opening party that will include having a local radio station
participate and air it over the radio. In addition the company is
planning to use flyers to local businesses, direct mailers,
billboards, etc. Billboards and radio will be used for the
first six months to establish customer awareness and product
attractiveness. Mailers and flyers
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will then be used to advertise sales promotions that will help bring in customers. One
fortunate aspect of the hotel business is that once a potential
customer steps into the establishment, the chances of purchase are very high. So the
promotional plan will be to draw people in to the deli and then
seek to provide them with a superior eating experience.
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Sales Strategy
We need to offer fast service at
peak times. The key is a good crowd balance, so that we never look empty but we are never so full that we turn
people away. Lines have to
move fast.
Management Summary
This is going to be a big hotel with a vast list of employee
categories including principal, principal of personnel, counter clerks, kitchen help, busboys,
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waitresses, maids, security,
porter, receptionist.
Sun Rise will be operational 24
hours, 7 days in a week.
Conclusion
Hotel Restoran Sun Rise is a
great investment that brings fortune to all of those involved.
Given its location and that the European Road Corridor 10 where travellers, passing tourists, business people, truck
drivers, local people can say that its very location
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contributes to the hotel’s allure and shine after a short time. If you invest in our project you
will not regret it because this hotel has a lot of potential to
become the next Marriot or Sheraton. We expect good to great earnings after the first
year of opening.
Exit Strategy
Our exit strategy will be to sell
the hotel and all of it’s stocks / shares to an experienced