Hotel blue diamond

HOTEL BLUE DIAMOND Presented By:

Pallawi Shivangi Singh

Lavisha Bassi Shivani

Gautam

HOTEL INDUSTRY

CREATIVE OBJECTIVE

“Launching Hotel Blue Diamond to get people to choose our hotel when traveling out of town on holiday/business trips.”

CREATIVE STRATEGIES

“The Big Idea”

All women space WE

Blue Diamond App: Always on the go !

Quality Experience

ADVERTISING CAMPAIGNS“AurKyaChahiye”Rational & Emotional reasons• Free hot breakfast bar• Free high speed internet access in every

room.• Fax and photocopying services• Laundry and dry cleaning services• Fitness centers• Make the customers feel homely• Eco-friendly environment around hotel

Objective To Promote “Hotel Blue Diamond”. Method • Repetition – repeating the brand name within the copy of all print communications including press releases, direct mail letter, the web site, etc. • Webpages on Facebook, twitter .

MARKETING OBJECTIVES• To continue to communicate our strategic objectives to our

target markets effectively.• To provide a positive hotel experience to all our guests.• To accomplish our growth targets within the given time and

budget.• Expand our markets and identify new markets for our

product and services

TARGET AUDIENCE• Customers-age 21-35 years and consumers-age Up to 65

years.

POSITIONING STRATEGY

• Setting an example in the market where there is no less of competitors , it is all about comfortable and affordable stay which is clear from its tagline #aurkyachahiye.

PERCEPTUAL MAP

COMMUNICATION OBJECTIVES

• Increase Awareness• Change Attitudes• Influence Purchase Intent• Stimulate Trial Purchase• Drive Brand Switching

Defining Advertising Goals for Measured Advertising Results

MEDIA PLANNING Media Strategy

Frequency of Exposure Desired

Specific Vehicles

SCHEDULE PLAN FOR ADVERTISEMENTNew concept presentationDEC 5, 2015Revisions/approvalsDEC 6 – DEC 31Estimate ApprovalJAN 5, 2016CastingFEB 4 2016Casting ApprovalFEB 27-28ShootMARCH 10, 2016Edit/approvalsAPRIL 2, 2016On-airAPRIL 30, 2016 (based onApprovals)

Ad campaign• 7th Feb,2016-Full-page advertisement in

National Newspaper.

BUDGET

CONTACT INFORMATION• Client contact information :- Ms. Shivangi Singh Ms. Shivani Gautam +91-9549662067 [email protected]

• Prepared By : - Ms. Lavisha Bassi Ms. Pallawi +91- 9672435673 [email protected]

SERVICES• Wedding planning & organizing services• Doctor on call• Baby sitting services• Complimentary arrival & departure transfers• Business Center: Just as we take great pride in being your "home

away from home", we also recognize that you sometimes need an "office away from the office". For that reason you'll find a small business center on our ground floor with a powerful big-screen PC, blazing fast Internet access, a full suite of Microsoft Office Programs, a laser printer, business tools, basic office supplies, and a speakerphone with toll-free calling to anywhere .

• Meeting and event spaces

GUESTROOM FEATURES

• 42" HDTV with HBO and built-in DVD/Blu-ray disc player• Mini-fridge (unstocked)• Electronic safe• Plush bathrobe, slippers, shoehorn and umbrella in every

room• Luxury bath amenities • Iron and ironing board