HOSTING A CANDIDATE FORUM And building political clout for your nonprofit Presented by
Jan 07, 2016
HOSTING A CANDIDATE FORUM
And building political clout for your nonprofit
Presented by
TODAY’S PRESENTERS
WhoGeorge Pillsbury
DirectorNonprofit VOTE
Cheryl CrawfordDeputy Director
MassVOTE
• Get your issues in front of the candidates/future office holders
• Provide an opportunity for voters to learn about and meet the candidates
• Build relationships with the candidates
• Be a player, become known as an organization connected to politics Why
WHY HOST A CANDIDATE FORUM
Collaborating with partners
Organizing the forum
Staying Nonpartisan
The Big Three
THE BIG THREE
ChallengesBenefits
COLLABORATING WITH PARTNERS
Collabor-ating
• Coordinating meetings• Maintaining communication• Sharing the work – one group takes
the lead
Collabor-ating
CHALLENGES
Having co-sponsors –• Increases the likelihood that
candidates will participate• Can mean a larger audience turnout• Strengthens relationships for future
work
BENEFITS
Collabor-ating
ORGANIZING GETTING STARTED RECRUITING CANDIDATES CHOOSING A FORMAT TURNING OUT YOUR AUDIENCE PUBLICITY
• Starting early – about 4 months out
• Having a plan – date, place
• Targeting your audience
Organizing
GETTING STARTED
Candidates want -• A large audience• A guarantee of neutrality• Well known and respected
sponsors and partners• Time at the forum to meet
with the audience informally
RECRUITING CANDIDATES
Organizing
• Equal Time Q&A• Candidate Debate• Town Meeting Q&A
Organizing
CHOOSING A FORMAT
• Planning early and starting early
• Targeting your audience• Making it personal
Organizing
TURNING OUT YOUR AUDIENCE
Don’t let this happen to you!
• Using all your communications vehicles
• Recruiting a media partner• Getting a well known
moderator
Organizing
PUBLICITY
STAYING NONPARTISANGuidelines for Candidate Forums THE BASICS INVITING CANDIDATES CANCELLATIONS DURING THE FORUM
• Cover a range of issues or topics within your own issue area
• Provide equal time for the candidates during the forum
• No “litmus test” questions Stay
Nonpartisan
THE BASICS
• Ask all viable candidates to attend• Follow up• Must have at least 2 candidates to
have a “forum”
StayNonpartis
an
INVITING CANDIDATES
• For last minute cancellations, either cancel or change from a forum to a candidate appearance– No politicking or fundraising– Announce that appearance is
not an endorsementStay
Nonpartisan
CANCELLATIONS
• Maintain a nonpartisan atmosphere in the hall
• No leading or biased questions• Allow candidates to meet voters
after the forum and allow literature outside the hall
StayNonpartisa
n
DURING THE FORUM
CHECKLIST ON A TIMELINE 4 MONTHS TO GO – MAKING A PLAN 3 MONTHS TO GO 2 MONTHS TO GO 1 MONTH TO GO ON THE BIG DAY
• Identify co-sponsors!• Set a date, time and place
for the forum• Develop your budget and
stick to it!
Timeline
4 MONTHS TO GO – MAKING A PLAN
• Invite all candidates– Bookend invitations with phone calls– Emphasize your nonpartisan mission– Maintain good contact throughout the
process• Initiate contact with the media
– Make a list of media outlets– Send out an advisory– Designate a media liaison
Timeline
3 MONTHS TO GO
• Recruit volunteers!• Select a moderator• Follow up with your candidates• Strategize on turning out your
audience
Timeline
2 MONTHS TO GO
• Final confirmation of candidates• Reconfirm site arrangements• Assign staff duties• Reconfirm volunteers• Distribute promotional materials• Contact media to promote coverage• Reconfirm moderator Timeline
1 MONTH TO GO
• Set up at forum facility• Have staff greet the candidates• Welcome and Thanks-yous• Review the ground rules• Informal Q&A after the forum
Timeline
ON THE BIG DAY
More ways to engage candidates • Candidate Appearances at Your Event• Elected Official… or a Candidate?• Share Your Research
Timeline
AND FOR MORE….
• For more information on:– A Nonprofit’s Guide to Hosting
a Candidate Forum (Eng. And Sp.)
– Checklist on a Timeline Factsheet
– This presentation and our online narrated candidate forum training
Resources
RESOURCESwww.nonprofitvote.org/work-with-candidates.html
• George Pillsbury– [email protected]– 617-357-8683
• Cheryl Crawford– [email protected]– 617-542-8683 ext. 211
Contact
CONTACT INFORMATION