Hosted by : JINDAL GLOBAL BUSINESS SCHOOL, Sonepat AIM - NASMEI proudly announce organizing inaugu- ral FACULTY DE- VELOPMENT WORKSHOP for marketing faculty being hosted by Jindal Global Busi- ness School at their campus in Sonepat Haryana from July 1-5, 2018. The work- shop will be con- ducted by world class faculty from abroad The workshop will be divid- ed in three tracks Consumer Behaviour Managerial Quantitative Hurry: Only 15 seats in each track Criteria for selection: 1. Background and inter- est in Behavioral, Managerial or Quantitative aspects of marketing discipline; 2. Has completed PhD degree or equivalent (or completing such a degree;) 3. Some experience in directing doctoral students’ research or planning to en- gage in such activities; 4. Experience as an exter- nal examiner for PhD stu- dents (preferable, not essen- tial); and 5. Research publications in marketing or related sub- jects (preferable, but not es- sential) . AIM - NASMEI FACULTY DEVELOPMENT WORKSHOP Dates: JULY 1-5 2018 Dr. Jagdish Sheth (Panel) Founder Chairman AIM Dr. Vithala Rao - Panel / Quantave Cornell University Dr.Dipak Jain - Panel CEIBS Dr.Arvind Rangaswamy - Quant /Panel Penn State University Dr.Raj Sethuraman - Mana- gerial/Panel Southern Methodist Uni. Dr. Jaideep Sengupta –C.B/ Panel Hong Kong Ins. of Science & Tech Dr.Angela Lee - C.B /Panel Northwestern University Dr.Leonard M Lee - C.B. NUS Singapore Dr.Murali Mantrala - Mana- gerial University of Missouri Dr. Shuba Srinivasan - Man- agerial Boston University Dr.Pradeep Chintagunta - Quantave University of Chicago Dr. P.K. Kannan– Quanta- University of Maryland Dr.S.Sriram - Quantave University of Michigan Dr.Gary Lilien—Panel Penn State University For Registraon Mail to: Jayant Shah AIM : [email protected] (+91-9341258118) Meenakshi Tomar Jindal Global University : [email protected] (+918396907465) Registraon fees: AIM Members Rs. 30,000/ - + Tax (includes stay and food for all days) Others : Rs. 35,000/- + Tax (includes stay and food for all days)
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Hosted by: JINDAL GLOBAL BUSINESS SCHOOL, Sonepat
AIM - NASMEI
proudly announce
organizing inaugu-
ral FACULTY DE-
VELOPMENT
WORKSHOP for
marketing faculty
being hosted by
Jindal Global Busi-
ness School at
their campus in
Sonepat Haryana
from July 1-5,
2018. The work-
shop will be con-
ducted by world
class faculty from
abroad
The workshop will be divid-
ed in three tracks
Consumer Behaviour
Managerial
Quantitative
Hurry: Only 15
seats in each
track
Criteria for selection:
1. Background and inter-
est in Behavioral, Managerial
or Quantitative aspects of
marketing discipline;
2. Has completed PhD
degree or equivalent (or
completing such a degree;)
3. Some experience in
directing doctoral students’
research or planning to en-
gage in such activities;
4. Experience as an exter-
nal examiner for PhD stu-
dents (preferable, not essen-
tial); and
5. Research publications
in marketing or related sub-
jects (preferable, but not es-
sential) .
AIM - NASMEI FACULTY DEVELOPMENT WORKSHOP
Dates: JULY 1-5 2018
Dr. Jagdish Sheth (Panel) Founder Chairman AIM
Dr. Vithala Rao - Panel /
Quantitative
Cornell University
Dr.Dipak Jain - Panel CEIBS
Dr.Arvind Rangaswamy -
Quant /Panel
Penn State University
Dr.Raj Sethuraman - Mana-
gerial/Panel
Southern Methodist Uni.
Dr. Jaideep Sengupta –C.B/
Panel
Hong Kong Instt. of Science
& Tech
Dr.Angela Lee - C.B /Panel Northwestern University
Dr.Leonard M Lee - C.B. NUS Singapore
Dr.Murali Mantrala - Mana-
gerial
University of Missouri
Dr. Shuba Srinivasan - Man-
agerial
Boston University
Dr.Pradeep Chintagunta -
Quantitative
University of Chicago
Dr. P.K. Kannan– Quantita- University of Maryland
Dr.S.Sriram - Quantitative University of Michigan
Dr.Gary Lilien—Panel Penn State University
For Registration Mail to: Jayant Shah AIM : [email protected] (+91-9341258118)
Meenakshi Tomar Jindal Global University : [email protected] (+918396907465)
Registration fees: AIM Members Rs. 30,000/ - + Tax (includes stay and food for all days)
Others : Rs. 35,000/- + Tax (includes stay and food for all days)
Page 2
AIM - NASMEI Marketing Faculty Development Workshop
Faculty participants (TBD)
We can support up to 3 faculty members per group. Ideally, one or two faculty leaders will be present for all four
days at the location. And, some faculty members may join via skype for presenting and discussing specific topic
areas, facilitated and hosted by the locally present faculty member.
Proposed schedule:
Day 1, July 1, 2018 (Sunday)
Registration, Networking and Welcome Dinner (6:00 – 8:30 pm)
Day 2, July 2, 2018 (Monday)
Time Block A: 8:30- 10:00 (General Session)
Topic: Research Issues and Perspectives relevant to each domain (Behavioral, Managerial, Quant). Ideally, we would
like two faculty members to lead this discussion.
Topics and Speakers: TBD
Time Block B: 10:30-12:00 (Concurrent Sessions)
Behavioral Research Group
Managerial Research Group
Quant Research group
One topic for 1 hour 30 mins One topic for 1 hour 30 mins One topic for 1 hour 30 mins
Speaker TBD Speaker TBD Speaker TBD
Behavioral Research Group
Managerial Research Group
Quant Research group
One topic for 1 hour 30 mins One topic for 1 hour 30 mins One topic for 1 hour 30 mins
Speaker TBD Speaker TBD Speaker TBD
Time Block D: 3:30 – 5:00 (Concurrent Sessions)
Behavioral Research Group
Managerial Research Group
Quant Research group
Teams will work on research pro-
posals
Teams will work on research pro-
posals
Teams will work on research pro-
posals
Page 3 Volume 1, Issue 1
Teams of participants (four or so) will work on developing research proposals under the advice and guidance of the aca-
demics present. The proposals will either utilize available data sources in India or identify types of data needed for con-
ducting state-of-the art research.
Day 3, July 3, 2018 (Tuesday)
Time Block A: 8:30- 10:00 (General Session)
Topic: : Research Issues and Perspectives relevant to each domain (Behavioral, Managerial, Quant) (Contd.)
Speakers: TBD
Time Block B: 10:30-12:00 (Concurrent Sessions)
Behavioral Research Group
Managerial Research Group
Quant Research group
One topic for 1 hour 30 mins One topic for 1 hour 30 mins One topic for 1 hour 30 mins
Speaker TBD Speaker TBD Speaker TBD
Time Block C: 1:30-3:00 (Concurrent Sessions)
Behavioral Research Group
Managerial Research Group
Quant Research group
One topic for 1 hour 30 mins One topic for 1 hour 30 mins One topic for 1 hour 30 mins
Speaker TBD Speaker TBD Speaker TBD
Time Block D: 3:30 – 5:00 (Concurrent Sessions)
Behavioral Research Group
Managerial Research Group
Quant Research group
Teams will work on research pro-
posals
Teams will work on research pro-
posals
Teams will work on research pro-
posals
Day 4, July 4, 2018 (Wednesday)
Time Block A: 8:30- 10:00 (General Session)
Topic: : Research Issues and Perspectives relevant to each domain (Behavioral, Managerial, Quant) (Contd.)
Speakers: TBD
Time Block B: 10:30-12:00 (Concurrent Sessions)
Behavioral Research Group
Managerial Research Group
Quant Research group
One topic for 1 hour 30 mins One topic for 1 hour 30 mins One topic for 1 hour 30 mins
Speaker TBD Speaker TBD Speaker TBD
Time Block C: 1:30-3:00 (Concurrent Sessions)
Behavioral Research Group
Managerial Research Group
Quant Research group
One topic for 1 hour 30 mins One topic for 1 hour 30 mins One topic for 1 hour 30 mins
Speaker TBD Speaker TBD Speaker TBD
Time Block D: 3:30 – 5:00 (Concurrent Sessions)
Behavioral Research Group
Managerial Research Group
Quant Research group
Teams will work on research pro-
posals
Teams will work on research pro-
posals
Teams will work on research pro-
posals
Teams of participants (four or so) will work on developing research proposals under the advice and guidance of the
academics present. The proposals will either utilize available data sources in India or identify types of data needed
for conducting state-of-the art research.
Day 5, July 5, 2018 (Thursday)
Time Block A: 10:30-12:00 (Concurrent Sessions)
Behavioral Research Group
Managerial Research Group
Quant Research group
One topic for 1 hour 30 mins One topic for 1 hour 30 mins One topic for 1 hour 30 mins
Speaker TBD Speaker TBD Speaker TBD
Time Block B: 10:30-12:00 (Concurrent Sessions)
Behavioral Research Group
Managerial Research Group
Quant Research group
One topic for 1 hour 30 mins One topic for 1 hour 30 mins One topic for 1 hour 30 mins
Speaker TBD Speaker TBD Speaker TBD
Time Block C and D: 1:30-5:00 Presentations of Research Proposals by Teams
Each team will have 15 minutes to present their work on a research proposal. Expect to have 12 teams across the
themes.
[This time block will be adjusted as necessary.]
Topics covered by the faculty in the concurrent sessions. In all eight topics will be covered in each area. Potential topics
are shown below.
No
.
Behavioral Research Group
Managerial Research Group
Quant Research group
1 Experimentation Principles Market Orientation Data and Overview of Methods
2 Qualitative Research Assessing Value of Marketing Econometric Models for Mar-