Department of Hospitality & Tourism Management School of Business College of Charleston Charleston, SC 29424 Tel-843-953-7992 Fax 843-953-5697 http://sb.cofc.edu/academicdepartments/hospitalitytourism/index.php Hospitality & Tourism Management Department Annual Report 2012-2013 * Faculty output reflects the full academic year
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Department of Hospitality & Tourism Management School of Business College of Charleston Charleston, SC 29424 Tel-843-953-7992 Fax 843-953-5697 http://sb.cofc.edu/academicdepartments/hospitalitytourism/index.php
Hospitality & Tourism Management
Department
Annual Report 2012-2013
* Faculty output reflects the full academic year
DEPARTMENT OF HOSPITALITY & TOURISM MANAGEMENT
Page 2
EXECUTIVE SUMMARY
STRATEGIC HIGHLIGHTS:
The Strategic Pathway to Excellence for the Hospitality & Tourism Management includes:
Dr. McLeod’s – first department online course this summer (HTMT 210)
Dr. Canberg’s – Experiential Learning Program
1. International Learning opportunities including
International Internships
Study Abroad Experiences
2. Service-learning and volunteer opportunities
3. Professional Speakers and Career Networking Events
4. Experiential Learning Based Classes (e.g. National Parks and Public Lands course)
Dr. Smith –
1. Global Tourism course
2. Career Launch Student work-cooperative program (Enhanced Internships)
3. Academic Magnet Thesis Supervision
4. First Year Experience Learning Community and offered course in Fall 2012 with Math
104/HTMT 210
OPERATING HIGHLIGHTS
The Department of Hospitality and Tourism Management has been able to attract students from various parts of
the United States and abroad. This has been possible with the collaboration of faculty and the prized location of
the College. Charleston has been recognized as the number one place in the country and the world for
hospitality. We have one of the largest advisory boards at the College who support our students, and faculty
with awards, scholarships and various types of internships.
DEPARTMENT OF HOSPITALITY & TOURISM MANAGEMENT
Page 3
LOOKING AHEAD
Five-Year HTMT Strategic Plan
Objective Method of Attainment Tentative Time Frame Resource Required
Recruit diverse student
candidates
Create new articulation
agreement with TTC and
other community colleges who
serve a more diverse minority
student population
2012-2015
$2,000 in administrative travel
to visit other community and
technical colleges
Recruit high-quality students
Hire an HTM admissions
officer who will:
1) Support and enhance
CofC’s Office of Admissions
efforts by providing marketing
materials
2) Travel to high schools to
promote the HTM major
3) Expand the number of
freshman scholarships
2012-2015 $40,000 to $45,000
Encourage continuous
improvement of course
instruction
Increased budget for
attendance at academic
workshops and conferences
Peer assessment of
classroom instruction and
pedagogy
2012-2015 $30,000 annually
Offering certificate programs
responsive to the professional
community needs
Department will offer non-
credit continuing education
programs for industry
professionals
2012-2015 $5,000 start up capital
Develop online courses Work with the North Campus 2012-2015 $3,000
DEPARTMENT OF HOSPITALITY & TOURISM MANAGEMENT
Page 4
Research
Objective Method of Attainment Tentative Time Frame Resource Required
Expand international scope of
Office of Tourism Analysis
Make Research Assistant’s
position permanent
Hire an ongoing series of
visiting professors, who will
engage in global research
initiatives
2012-2015
$40,000 to $50,000 annually
$120,000 annually
Endowed Distinguished
Research Chairs in:
1) Tourism Consumer
Behavior
2) Hospitality Technology
Articulation of Distinguished
Research Chairs’ outcomes 2012-2015 $800,000
Expand quantity and quality of
faculty research
Augment budget or faculty
travel related to research
outcomes
2012-2015 $30,000 annually
Experiential Learning
Objective Method of Attainment Tentative Time Frame Resource Required
Development of a Professional
Speaker Series Corporate or private sponsor 2012-2015 $10,000 annually
DEPARTMENT OF HOSPITALITY & TOURISM MANAGEMENT
Page 5
Objective Method of Attainment Tentative Time Frame Resource Required
Expansion of the Club for
Hospitality and Tourism
(CHAT) to facilitate more
experiential field trips and
activities
Endowed Scholarship 2012-2015 $100,000 with a 5-7% annual
return
Development of three-year
work co-op programs with
high-quality resorts, hotels,
restaurants, event
management companies, etc.
Meeting with industry
candidates to articulate
agreements
2012-2015 $3,000
400 hour work-experience pre-
requisite for HTMT 444 Curriculum proposal 2012-2015 None
Reduce summer tuition for
out-of-state HTMT 444
internship students to in-state
tuition plus 20%
Create proposal for bursar’s
office 2012-2015 None
Seek scholarships to support
HTM practicum classes
Work with SB development
officer 2012-2015 $5,000 to $10,000 annually
Chair: Dr. Robert Frash
Department: Hospitality & Tourism Management
School of Business
College of Charleston
DEPARTMENT OF HOSPITALITY & TOURISM MANAGEMENT
Page 6
THE HOSPITALITY & TOURISM MANAGEMENT DISCIPLINE FROM A NATIONAL PERSPECTIVE
If a student was interested in a career in hotels, restaurant, events or just working in some facet of the
hospitality and tourism industry, the possibilities are now endless.
Want to travel and work in an industry where working anywhere in the world is a real option? Want to
grow your career and attaining the salary you deserve? Want to gain promotions that occur naturally at the
same time? If the answer to any of these questions is yes, the hospitality industry is likely what you have
been looking for. With the rapid growth and expansion of the industry in Charleston and the location of the
College of Charleston, it is a perfect place to enhance the careers of our students while assisting the
industry to grow and prosper also.
Our internship program gives the students and the hospitality industry a chance to work and grow together
and receive experience beyond measure to reach their career goals.
AQ
The Hospitality & Tourism Management Department has 7 full time permanent faculty members who are
academically qualified. They come from industry backgrounds that include, foodservice, lodging, travel
agencies, accounting, marine biology, and geography, to name a few.
ACADEMIC DEGREE PROGRAMS
Majors
Fall 2012 majors 98 Pre-majors Fall 2012 – 144
Spring 2013 majors - 126 Pre-majors Spring 2013-128
Concentrations/Minors
Fall 2012 – 31/53
Spring 2013 - 28/67
Fall Total 326 Spring Total 349
DEPARTMENT OF HOSPITALITY & TOURISM MANAGEMENT
Page 7
INTERDISCIPLINARY PROGRAMS
• ARTM/HTMT 362 Event Management
• ARTM/HTMT 360 Venue and Event Management
• ECON/HTMT 360 Economics of Gambling
MISSION STATEMENT
The Department of Hospitality and Tourism Management, in the School of Business, at the College of
Charleston will be a world-class program in undergraduate and graduate studies by providing students a
high-quality comprehensive education supported by faculty research and extraordinary experiential
learning opportunities, made possible by its premier global tourism destination location, with the intention
that its students become life-long learners who are guest-focused, ethical, innovative, globally aware,
computationally fluent, and effective communicators who will flourish through synthesis of the modern
dynamic business environment.
DEPARTMENT GOALS
The Department of Hospitality and Tourism Management has worked closely with the School to ensure
the 4 goals stated have been incorporated into our courses to enable the students to utilize these skills.
• COMMUNICATION SKILLS: Students will demonstrate the ability, via both the written and spoken
word, to effectively present, critique, and defend ideas in a cogent, persuasive manner.
• QUANTITATIVE FLUENCY: Students will demonstrate development of relevant computational skills.
• GLOBAL CIVIC RESPONSIBILITY: Students will be able to integrate knowledge and skills in
applications that facilitate student articulation and response to social, ethical, environmental and
economic challenges at local, national and international levels.
• INTELLECTUAL INNOVATION AND CREATIVITY: Students will be able to demonstrate their
resourcefulness and originality in addressing unscripted problems by applying and building upon
knowledge and life experience.
DEPARTMENT OF HOSPITALITY & TOURISM MANAGEMENT
Page 8
STRATEGIC PRIORITIES AS THEY RELATED TO THE COLLEGE’S STRATEGIC PLAN
• Develop Nationally Recognized Graduate Programs
• Develop and Retain a Highly Qualified and Diverse Faculty and Staff
• Recruit, Enroll and Retain An Academically Distinguished, Well-prepared and Diverse Study Body
• Enhance Co-Curricular and Extracurricular Programs For the Holistic Education of Students
• Collaborate with Local, National and International Institutions To Leverage Higher Education For a
Stronger South Carolina
PRIORITIES
See Five-Year Strategic Plan above.
PROGRAM ACCOMPLISHMENTS
“The Department of Hospitality and Tourism Management has helped to position the School of Business on
the global stage with its recent rankings recognition,” says Alan T. Shao, dean of the School of Business.
“Charleston is an ideal destination for students to study the dynamics of the industry, and our faculty
prepares them well for the opportunities here and beyond.”
Have been cited empirically as the most productive research faculty in the world in the top six academic journals. Launching the first MBA Hospitality Revenue Management focus in the U.S. Being the number one tourism destination in the world offers numerous opportunities for our students to be placed after graduation and give them experiences within the industry that would not be possible otherwise.
DEPARTMENT OF HOSPITALITY & TOURISM MANAGEMENT
Page 9
UNUSUAL CURRICULAR OFFERINGS
The Hospitality and Tourism Management Department has always been open to the idea of new and
different curricular offerings. We have utilized our one credit special topics courses to put this idea into
practice. The students have really enjoyed and learned a lot about a various amount of subjects. Listed
below are the courses offered this year:
Fall 2012
Three Credit Special Topics
Case Study Venue/Event Management-Dave Holscher
Contracts in Hospitality & Tourism Management-Skip Martin
Advancing Catering Management-Jody Truswell
One Credit Special Topics
Luxury Hotel Market-Doerte McManus
Essentials of Wine for the HTM Industry- Michael Cohen
Public Relations Meeting & Events- Alan Kleinfeld
Spring 2013
Three Credit Special Topics
Negotiations: Principles/Practices John Crotts
Human Resources Skip Martin
Events Management Wayne Smith
One Credit Special Topics
Business Etiquette Cynthia Grosso
Essentials of Wine for the HTM Industry Michael Cohen
DEPARTMENT OF HOSPITALITY & TOURISM MANAGEMENT
Page 10
HONORS PROGRAM
None
• HONORS COURSES
None
• HONORS THESES COUNSELING
• Steve Litvin
• Wayne Smith
FIRST-YEAR EXPERIENCE AND REACH
• FIRST YEAR EXPERIENCE – The College of Charleston FYE is an academic program designed to
integrate new students into the academic and cultural community of the College. All of the courses
give new students an opportunity to work closely with top-level faculty, to meet other new students at
the beginning of the school year, smooth their transition to college, and provide them with the skills
that will help them succeeded throughout their academic careers.
• Dr. Wayne Smith has been working closely with the Math Department to offer for the first time in our
area an HTMT 210 and MATH 104 course in fall 2012/spring 2013.
• REACH – The REACH (Realizing Educational and Career Hopes) Program at the College of Charleston is
a four-year, fully inclusive certificate program for students with mild intellectual disabilities. The
program provides students with a complete college experience allowing them to explore and realize
both their intellectual and personal potential.
• The Reach program promotes four pillars of success-academics, increased social skills,
development of independent living skills, and career development.
• Dr. McLeod has taught a REACH student in his HTMT 351 course for Fall 2012 as a participate of
the program.
DEPARTMENT OF HOSPITALITY & TOURISM MANAGEMENT
Page 11
INSTRUCTIONAL CONTRIBUTIONS TO OTHER UNITS
The Hospitality & Tourism Management Department has worked closely with the Arts Management
Department to offer an events management course that is cross listed for both areas. Dr. Canberg teaches
this course with 25 seats allotted to the HTM Department and 10 to the Arts Management area. This
course is an upper level elective towards the Art’s Management degree program as well as our program.
The Venue/Event Management is also a course we share with the Art’s Management Department. Dave
Holscher who teaches this course in the North Charleston Coliseum has 10 students from the HTM area and
10 students from the Art’s Management area. This course is sponsored by SMG. Both Dave and Maureen
Ginty the Executive Vice President of SMG work closely with our students and our advisory board. Their
continued support gives our students a very unusually opportunity for hands on experience.
We have also for several semesters worked with the Economics Department offering a course titled
Economics of Gambling. It has been crossed list so Hospitality & Tourism Management majors as well as
business majors could receive credit as an upper level elective.
DISTANCE EDUCATION OFFERINGS
• HTMT 210 – taught by Dr. Brumby McLeod
Hospitality and tourism is an economic sector composed of several interrelated industries (i.e.,
transportation, lodging, food and beverage, attractions, and destination marketing organizations). This
course will examine the past, present, and future trends and issues in many of these sectors with
special emphasis on the planning, marketing and management functions. Some of the leading
corporations and destinations will be examined in the form of case study assignments and discussion
so that you can gain an appreciation of the competitive environment in which these companies
exist. This course is designed as an overview of the hospitality and tourism industry. The course is
being delivered as a distance education course.
ON-LINE PROFESSIONAL DEVELOPMENT PROGRAMS
N/A
INTERDISCIPLINARY COURSES
• ARTM/HTMT 362 Event Management
• ECON/HTMT 360 Economics of Gambling
• ARTM/HTMT 360 Venue & Events Management
DEPARTMENT OF HOSPITALITY & TOURISM MANAGEMENT
Page 12
INTERNATIONALIZATION/GLOBALIZATION
The department has been very pleased to expand our list of international courses offered in 2012. Dr. Brumby McLeod has been very active in this area, including a course for next year in which students will travel top to Iceland. Dr. Frash is also busy arranging a trip to Germany for next summer.
• International courses
• 2 Dr. Litvin
• Internship in Amsterdam and France
• Fall 2012 Dubai – Dr. McLeod
• Summer 2013 Iceland – Dr. McLeod
• Summer 2013 Rhine Valley, Germany – Dr. Frash
FULBRIGHT (OR OTHER) SCHOLARS PROGRAM PARTICIPATION
Both Dr. Crotts and Dr. Litvin as Fulbright Scholars participate in program functions when requested. Dr. Crotts was added to the Roster of Fulbright Senior Scholars for 2010-2015. Dr. Litvin was a Fulbright Scholar 2008-2009 and has been active with the College-wide Fulbright Applicant Review Panel. Not sure we can use this.
Global Scholars Faculty
• Dr. Bing Pan
New Memorandums of Understanding (MOU) or other collaborative agreements with overseas institutions: MODUL University (Vienna) and MCI University (Innsbruck) Dr. Crotts is a visiting adjunct professor, annually teaching short 2-3 day courses in Hospitality (Group) Sales and Service Operations Management in their undergraduate and graduate tourism management programs. Dr. Frash has a relationship with the tourism department at Worms University, in Germany, which has led to a collaborative study abroad class in summer 2013
Short-term Faculty-led Overseas Programs included: The HTM program currently has four exchange programs with partner institutions around the world that are available for our students. For each of these programs, students pay their tuition to the College of Charleston and then study with no additional tuition costs at the host institution (all College of Charleston scholarships, Life Scholarships, etc. ). Our four programs are located in Australia, Denmark, England and Austria. To learn more about HTM summer study abroad programs, contact the Student Success Center.
DEPARTMENT OF HOSPITALITY & TOURISM MANAGEMENT
Page 13
International Service Learning
Dr. Canberg led a class to Africa that provided clean water to an indigent village.
Overseas Internships
Internship in Amsterdam-Dr. Litvin
Internship in Paris-Dr. Litvin
Dr. McLeod worked with Andrew Katz to provide two students with a work experience in London,
over the holiday break.
Teaching Abroad (for other universities)
• Dr. Crotts has taught in the following universities and schools:
• MODUL University, Vienna Austria
• Management Center-Innsbruck Austria
PERSONALIZED EDUCATION
• Bachelor’s essays –Fall 4 /Spring 1
• Internships for Academic Credit (25 students )number for fall & spring major and minor-Fall
25/Spring 48
• Independent Study projects Fall 1/Spring 10
• Mentoring – Dr. Smith participated in the Academic Magnet Thesis Supervision.
OTHER HIGH IMPACT STUDENT EXPERIENCES
We are pleased that our program gives our students the opportunity to be involved in very unique
experiences.
YOUTH LEADER NORA LUCE JOINS CARIBBEAN MEDIA EXCHANGE
SCOTCH PLAINS, New Jersey (January 17, 2013) - College of Charleston graduate Nora Luce will help the
Caribbean Media Exchange gather movers and shakers from the region's most important industry, tourism.
Recently, Nora spent three months exploring 16 different countries in Europe. Her passion for a well-
traveled life and enthusiasm to understand global traditions serve to complement CMEx's multicultural
focus.
DEPARTMENT OF HOSPITALITY & TOURISM MANAGEMENT
Page 14
INTERNSHIPS
PROGRAM SUMARRY
An important component of the Hospitality and Tourism Management program at the College of Charleston
is the work experience students gain while outside the classroom. It is our aim to give them the tools they
need not only academically, but also professionally, to become future leaders in the industry. The
hospitality and tourism management internship (minimum 120 hours) is a complementary source of
learning and enhancement to the student's academic program and career objectives. This is achieved
through experiential education engaging the student in a unique three-way partnership between an
approved hospitality partner, the College and the student. The overall unique learning experience will be
guided by a Learning Contract outlining specific work-related experiences and academic components
designed to enhance the student's knowledge. Finally, a series of regularly scheduled reflection and
learning sessions conducted by faculty with support of industry leaders will be required. The internship
course is designed to help students work both individually and collaboratively in a real workplace
environment that is characterized by diversity, uncertainty, and rapid change. The work environment will
require that students utilize and improve their communication skills while working with clients,
supervisors, and co-workers. The internship experience is a fundamental part of the Hospitality and
Tourism Management program that helps our students to be successful in their future careers.
HOSTS INCLUDE:
Absolutely Charleston A Charleston Bride A Charleston Event Abbott and Hill Travel ARAMARK Catering Belvidere Club & Resorts Ben Arnold Beverage Company Biltmore Estate Blue Moon Events Boone Hall Plantation Caroline Food Pros Carolina Yacht Club Charleston City Marina Charleston Convention & Visitors Bureau Charleston County Parks & Recreation Charleston Food & Wine Festival Charleston Harbor Resort & Marina Charleston Riverdogs Charleston Place Hotel Charleston Riverview Hotel Charleston Hotel Management
Charming Inns Coen Capital Comfort Suites Cooper River Bridge Run The Crab House Culiservices of the Lowcountry Destination Resorts Double Tree Guest Suites (Hilton) Double Tree Guest Suites E & J Gallo Embassy Suites Historic District Embassy Suites Hotel Airport - Convention Center Events by Duvall Fairfield Inn & Suites Family Circle Cup Fish Bait Festivals & Events Francis Marion Hotel Gateway Hospitality Good Food Catering Grand Casinos
DEPARTMENT OF HOSPITALITY & TOURISM MANAGEMENT
Page 15
Hilton Hotels Corporation Historic Charleston Foundation Holiday Inn Airport & Convention Center Holiday Inn Charleston Riverview Hospitality Management Group Interncontinental Hotels Group I'ON Club Jason's Deli JMC Charleston Event Planning Kiawah Island Golf Resort King Charles Inn King George Inn Los Quetzales Ecotourism Lodge-Panama Mariott on Lockwood Ave. Marriott Vacation Club International Maverick Southern Kitchens Mediterra Catering/Wicliffe House Michael Anthony's Restaurant Mills House Hotel Middleton Place MUSC Children's Hospital MUSC Office of the President North Charleston Coliseum Old Orchard Country Club Orient Express Hotels (Charleston Place Hotel) Patrick Properties (Lowndes Grove Plantation, William-Aiken House, Fish Restaurant) Peacock Events Pearlstine Distributors Peninsula Grill
Phoebe Pember House Planning the Globe Meeting Planters Inn & Peninsula Grill Preservation Society of Charleston Red Drum Restaurant Renaissance Hotel-Marriott Reynold's Plantation RiverOaks Rivertowne Country Club SC Stingrays Seabrook Island Resort Senior PGA Tour SMG Snake River Lodging - Wyoming Soiree Event Planning Something to Celebrate Event Planning South Carolina Aquarium Southeastern Wildlife Exposition Spoleto Festival USA Sticky Fingers Restaurants TBonz Restaurant Group Tidewater Catering Tommy Condon's Restaurant Travel & Tourism Development Group Tristan Restaurant Wentworth Mansion Wild Dunes Resort Wild Wing Cafe Woodlands Inn
DEPARTMENT OF HOSPITALITY & TOURISM MANAGEMENT
Page 16
STUDENT GROUPS
CHAT/The purpose of CHAT (Club of Hospitality and Tourism) is to provide an arena for the intellectual
and experiential growth of our members who are interested in the hospitality and tourism industry. (CHAT
Constitution, Article II.)
CHAT’s goal is to provide professional and academic growth opportunities for our members through
enrichment activities and philanthropy in the industry. Check out our announcements and calendar for
some exciting upcoming events.
There are no fees to join the CHAT club and most of our events are free.
CHAT is also in affiliation with the School of Business Student Club Network
EVENTS
Taziki’s Marketing Event- Competition was held on 12-13-12 in Birmingham, Alabama. Laura Warren,
Caitlin Blackwell, and Amanda Martin gave a great presentation and were among the runner ups.
Taziki’s paid for the student expenses and sent Seth Williams as a Marketing Coordinator.
MBA Recruitment function held at the Marriott Renaissance Hotel. Dr. McLeod has recruited 10 MBA
students who are interested in joining our program.
CHAT host’s the “Young Guns” sessions when alumni come back to campus to share their HTM industry
experiences with our current students. Faculty and current students are welcome to come. This is an
opportunity for some good networking and to hear good advice and fun stories from our alumni. We will
have alumnus from hotel industry, meeting planning, food services, hospitality sales and marketing…
Sara Mello, Regional Revenue Manager, Orient Express
Elizabeth Hoitt, Luxury Travel Manager, Orient Express
Ken Widmaier, Regional Vice President, Destination Hotels & Resorts
Keith Schnulle, Director of Human Resources, Wild Dunes Resort
Brian Wander, General Manager, Renaissance Historic Charleston Hotel
Peter Steketee, General Manager, Embassy Suites North Charleston
DEPARTMENT OF HOSPITALITY & TOURISM MANAGEMENT
Page 19
Chuck Lauer, Director of Food & Beverage, Embassy Suites North Charleston
Dan Blumenstock, Director of Hotel Operations, Fennell Holdings, Inc.
Kevin McQuade, Chef Conceirge, Marriott Courtyard
Patrick Rodgers, General Manager, Marriott Hotel
John Polk, Tour Operator, Carolina Polo & Carriage Company
Melissa Goocher, Human Resource Manager, Charleston Place
Jennifer Casselli, Director of Human Resources, Charleston Place
Rett Stegall, Senior Director, Brand Performance-International, Hilton Worldwide
Matt Marcino, Director of Housekeeping, Wild Dunes Resort
Jay Lefkowitz, Director Hotel Operations, Renaissance Charleston, Historic
District
Samantha Leibowitz, Hotel Operations Supervisor, Renaissance Charleston
Historic District
McManus, Doerte
HTMT 360-004-Luxury Hotel Market
Peter Wright, General Manager of Market Pavillion Hotel
Paul McManus, former CEO and President of the Leading Hotels of the World
Miller, Paula
HTMT 362
Warren Cobb- Middleton Place
Katie Wells, KEW Solutions
Kenda Sweet, Sweet Events
Laura Cabpbell, Southern Women’s Shows
Mitchess Crosby, JMC Charleston Events
Tara Guirard, Soiree
Matt McKeown, Event Doctors
Angel Postell, Charleston Food and Wine Festival
Smith, Wayne
HTMT 210
Ted Bogan, Market Manager, Expedia
Andressa Chapman, Director of Marketing Communications Wild Dunes
Kristie Santora, Director of Revenue, Wild Dunes
Frank Fredericks, Managing Director, Wild Dunes
DEPARTMENT OF HOSPITALITY & TOURISM MANAGEMENT
Page 20
Michael Shemtov, Franchise Woner, Mellow Mushroom
Thersa Silo, Vice president of Human Resources, Salamander Hotels & Resorts
Emily Fralinger, Sales, Cru Catering
Truswell, Jody
HTMT 360-003 Advanced Catering Mgmt
Matt Morgenstern, Operations Manager, Snyderbar
Stacey Fraunfelter, Owner Red Letter Events
Lori DeNicole, Blue Planet Green Events
Steve Wenger, CEO, Duveail Events
Heather Hedrick, Kiawah Island Resort HT/Director of training program
DEPARTMENTAL ENROLLMENTS
Fall 2012/ 548
Spring 2013/ 578
WORKLOAD PRODUCTIVITY
This was in last year’s annual report: At this point we are still without a clearly defined and unambiguous
departmental workload target. Dr. Pan and Dr. Canberg were tabulated, in the Delaware data, as having full-
time workloads, when neither was contracted as such. Our enrollment numbers for 2012 were quite
strong, and we do not feel a relevant peer review would reveal any problems.
ASSESSMENT
Effective Communications: Students will write professional documents that are technically correct and concise utilizing relevant HTM discipline specific knowledge (HTMT 488). Ethical Awareness: Students will recognize and be able to appraise ethical dilemmas involved in HTM decisions (HTMT 488). Global Awareness: Students will recognize and examine the global implications of HTM industry decisions (HTMT 488). Problem Solving Ability: Students will demonstrate critical thinking skills in identifying and evaluating problems and opportunities in the HTM environment (HTMT 488).
DEPARTMENT OF HOSPITALITY & TOURISM MANAGEMENT
Page 21
ETS TESTING RESULTS
PLANS FOR CHANGE
Much of our plans for change are outlined in the table under the header, LOOKING AHEAD. However, we
are also planning on offering the MBA focus classes and the new FYE classes. Additionally, we are planning
some significant curricular program changes to deal with the eventuality of losing the double major with
Business Administration.
DIVERSITY AND PLANS FOR IMPROVEMENT
We are a relatively diverse department. We have faculty from three different countries and two races. We
have both male and female department members. Our faculty represent a variety of age groups and
professional backgrounds. Moreover, we teach diversity in our HTMT 380 Global Tourism class. We will
continue to look for opportunities to harness a diverse student and faculty body and to educate our
students about global issues.
0% 10% 20% 30% 40% 50% 60% 70%
above 95th
above 90th
above 75th
above 50th
below 50th
Percentage of Students Scoring Above or Below National Percentile
Na
tio
na
l P
erc
en
tile
Ra
nk
ing
ETS Major Field Test in Business Individual Student Score Results for
HTMT Major
2007
2009
2011
DEPARTMENT OF HOSPITALITY & TOURISM MANAGEMENT
Page 22
RESEARCH AND PROFESSIONAL DEVELOPMENT PRODUCTIVITY
Subject Roster/Adjunct Part/Support Section Faculty Name Qual Enrollments Hours SCHRs Semester
and Mandated Tourism Promotional Expenditures: Maybe Time to Reconsider. Current Issues in
Tourism. 15(4) 385-390. (PRJ)
Proceedings
Pan, Bing
1. Pan, B. (2012). Local Accommodation Tax Distribution Evaluation: A Charleston Case. The 6th
UNWTO/PATA Forum on Tourism Trends and Outlook, 2012. Guilin, China, October 11-13, 2012.
2. Pan, B., Woodside, A., & Meng, F. (2012). How contextual cues influence response rates and results
of online surveys. Travel and Tourism Research Association Annual Conference, 2012. Virginia
Beach, VA, June 17-19, 2012.
Smith, Wayne
1. McLinko, K. & Smith, W.W. (2012) Sponsorship and Event Quality: A Longitudinal Analysis.
International Society of Travel and Tourism Educators 2012 Annual Conference. On CD-ROM
Frash, Bob
1. Frash, Jr., R.E., DiPietro, R., Smith, W., & Luce, N. (2012) Local Foods: Will Diners Pay More? Paper
presented at the 2012 CHRIE Annual Conference & Exposition, Providence, Rhode Island.
Other Intellectual Contributions
John Crotts
1. Bing Pan and John Crotts (2012). Theoretical models of social media with marketing implications. In Marianna Sigala (ed) Web 2.0 in Travel, Tourism and Hospitality: Theory, Practice and Cases. Surrey, UK: Ashgate Publishing Ltd. OIC
2. John Crotts, Boyd Davis and Peyton Mason (2012). Analyzing travel blog content for competitive advantage: Lessons learned in the application of software aided linguistics analysis. In Marianna Sigala (ed) Web 2.0 in Travel, Tourism and Hospitality: Theory, Practice and Cases. Surrey, UK: Ashgate Publishing Ltd. OIC
3. Harald Pechlaner, Timothy Lee and John Crotts (2012). New minorities and tourism. Tourism Review, Vol. 67 (1), 1-2. OIC
4. Vince Magnini, Anita Zehrer and John Crotts (2012). The future of social media. Journal of Vacation Marketing, Vol. 18 (3), 1-3. OIC
5. Michael Wolfe and John Crotts (2012-13). The economic impact of the BP Oil Spill on Grand Isle and Lafitte, LA. Townships of Grand Island and Lafitte, and the Colvin Law Firm.
6. John Crotts and Frank Hefner (2012). Analysis of the economic contributions of the SC State Ports Authority’s cruise ship activity to the regional economy. South Carolina State Ports Authority.
7. Yvette Reslinger and John Crotts (2012). Acculturation of foreign born residents of the US. 2nd Interdisciplinary Tourism Research Conference, Fethiye, Turkey, April 24-29.
8. Michael Wolfe and John Crotts (2012). Marketing mix modeling in tourism research: A best practices approach. Travel and Tourism Research Association’s International Annual Conference, Virginia Beach, VA, June 17-19.
9. John Crotts (2012). Workshop training: Negotiating win-win outcomes. Electrolux Licensing Division, Wild Dunes Resort, September 11.
Frash, Bob
1. Frash, Jr., R.E., DiPietro, R., Smith, W., & Luce, N. (2012) Local Foods: Will Diners Pay More? Paper
presented at the 2012 CHRIE Annual Conference & Exposition, Providence, Rhode Island.
Litvin, Steve
1. Litvin, S.W. & DiForio, J. (2012). “The Malling of Main Street: Extended Abstract.” Proceedings of
the Travel and Tourism Research Association, June, 17-19, Virginia Beach, VA, available online at
2. Chiam, M. and Litvin, S.W. (2012). “Ecotourism, A Study of Purchase Proclivity: The Next
Generation. 2012 APac (Asia Pacific) TTRA Chapter Conference, November 30 – December 01,
Kuala Lumpur. (OIC)
McLeod, Brumby
1. McLeod, B. (November 13, 2012). Charleston Area Vacation Rental Study. Travel Council, Cooper
River Room at the Mount Pleasant Visitor Center.
Pan, Bing
1. Pan, B., & Crotts, J. (2012). Theoretical models of social media, marketing implications, and future research. In Sigala, M., Evangelos, C., & U. Gretzel. (Eds.), Web 2.0 in travel, tourism and hospitality: theory, practice and cases. Surrey, UK: Ashgate Publishers, 73-85.
Smith, Wayne-
1. McLinko, K. &Smith, W. W. (2012). Sponsorship and Event Quality: A Longitudinal Analysis.
International Society of Travel and Tourism Educators 2012 Annual Conference. On CD-ROM.
2. Smith, W.W. (2012) Book Review: Cases in hospitality and Tourism management). In Annuals of
Tourism Research. 39(3) 1737-1738
3. Smith, W. W. (2012) (Book Review: Contemporary cases in tourism, volume1: In Annals of Tourism
Research 39(3) 1738-1739
DEPARTMENT OF HOSPITALITY & TOURISM MANAGEMENT
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Professional contributions
Crotts, John
Board of Directors and Chair of Finance Committee. International Academy of Culture, Tourism and
Hospitality Research
Volunteer to Grants Writer and Career Coordinator of Crisis Ministries.
Volunteer to the Board of Directors of the Krewe of Charleston.
Frash, Robert
Board Membership in the following organizations:
Greater Charleston Restaurant Association
South Carolina Restaurant and Hotel Association
Smith, Wayne
Industry Projects
(OIC) South Carolina Festival and Events Association – Trends in Festival Management Report
(OIC) BB&T Wine + Food Festival – Annual Visitors Study [Online & Live]
(OIC) BB&T Wine + Food Festival – Volunteer Study
(OIC) Charleston Fashion Week – Visitor Study
(OIC) Historic Charleston Foundation – Sponsorship Study
(OIC) Historic Charleston Foundation – Donors Study
(OIC) Preservation Society of Charleston – Annual Home Tours Visitor Study
(OIC) James Island Connector Run – Annual Participants Study.
*- Monies related to industry projects could be linked to in excess $15,000 paid to the Department and/or
the Office of Tourism Analysis.
GRANTS (EXTERNALY FUNDED SB)
McLeod, Brumby Summer Research Grant, College of Charleston $5,000 Smith, Wayne Historic Charleston Foundation, study of sponsors and donors. Grant Allocation: $4,000.
SERVICE CONTRIBUTIONS
College –List college committee and faculty member
• Crotts, John-
Member-School of Business ‘ Technology Committee
Member- College Faculty Welfare Committee
Guest Co-Editor (2012) special issue of Tourism Analysis
• Frash, Bob
Core Course Coordinator-HTMT 210 & 352: Department of Hospitality & Tourism
DEPARTMENT OF HOSPITALITY & TOURISM MANAGEMENT
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• Litvin, Steve
Senator: Faculty Senate
Senate sub-committee- Advisory Committee to the president
Group Discussion Leader: Freshman Orientation
Group Discussion Leader: Convocation
Speaker: Honor’s College’s Beyond George Street Panel.
International Business Committee
Academic Advisor, approximately 40 students
Athletic Department Advisor, School of Business
Fulbright Scholarship Applicant Review Committee
McLeod, Brumby
Director: MBA Focus in Revenue Management
Member: Curriculum Committee, School of Business
Enhanced Internship Program
• Pan, Bing
Member: School of Business Faculty Development Committee
• Smith, WW.
Member: Institutional Review Board
Member: CPE Committee School of Business
Library Liaison, Hospitality & Tourism Management Department
Profession (Academic Education)
List journal editorial boards and faculty member
• Crotts, John
• Journal of Business Research (Buyer Behavior section,
• Journal of Travel Research
• Journal of Travel and Tourism Marketing,
• Tourism Analysis
• Scandinavian Journal of Hospitality and Tourism Management
• ASEAN Journal of Hospitality and Tourism
• Korean Academy of Management Sciences
• International Journal of Tourism Sciences
• The Journal of Teaching Travel and Tourism
• International Journal of Tourism Studies
• International Journal of Tourism Research
• International Journal of Hospitality, Events and Tourism
Guest Co-author Journal of Vacation Marketing.
DEPARTMENT OF HOSPITALITY & TOURISM MANAGEMENT
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Frash, Robert
Journal of Culinary Science and Technology
Litvin, Steve
Journal of Vacation Marketing
Tourism Review Int’l
Journal of Travel Research
International Journal of Contemporary Hospitality Management
International Journal of Business & Globalisation
Service Industries Journal
International Journal of Tourism Research
International Journal of Tourism Sciences
Journal of Hospitality & Tourism Research
McLeod, Brumby
Charleston Area Hospitality
Charleston Area Revenue Professionals
Smith, Wayne
Services Industries Journal & International
Journal of Hospitality and Event Management.
• List other professional activities
• Crotts, John
• Sponsored Research Activity
• John Crotts and Frank Hefner (2012). Analysis of the economic contributions of the SC State
Ports Authority’s cruise ship activity to the regional economy. SC State Ports Authority,
• Dr. Bing Pan, CVB Golden Pineapple Award presented by Travel Counsel
• Dr. Steve Litvin School of Business Outstanding Research Award for 2012 and ranked per Journal of
Hospitality & Tourism Research, seventh ranked tourism research globally, third in the USA.
• Dr. John Crotts added to the Fulbright Senior Scholars for 2010-2015.
Dr. John Crotts received the Outstanding Reviewer Award (2012) Managing Service Quality: An
International Journal (Elsevier)
• Dr. Brumby McLeod assisted in obtaining a $88,000 for the Hospitality & Tourism Management
Department to use for the Revenue Management MBA course
OTHER ACCOMPLISHMENTS
We are pleased to share some of the extraordinary achievements of our department:
Awards & Honors
• Dr. Steve Litvin has been with the School of Business since 2001 and is one of our greatest recruitment
tool. He attends most of the School of Business Orientations to promote our program, and in the
Principles of Hospitality and Tourism Management courses also. With his busy schedule he still
DEPARTMENT OF HOSPITALITY & TOURISM MANAGEMENT
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manages to work on his research. He has to date received the Outstanding Research Award for the
following years: 2003, 2005 and 2012.
• Dr. Bing Pan is the Director of the Office of Tourism Analysis and Associate Professor for the Hospitality
and Tourism Management Department. He recently received the Charleston CVB 2012 Golden
Pineapple Award presented at the Travel Council Annual Meeting. Helen Hill, executive director of
CACVB stated “Our winner and his team have truly given us the edge with strategic analysis”.
• Program Gift-MBA
• In January 2012, Dr. McLeod began promoting the program under the coordination of Sandy Kresmien-
Funk, the Director of Marketing for the School of Business. In March 2012, the Development Office and
the School of Business secured a $200,000 gift supporting development and scholarship for the new
MBA focus area in Hospitality Revenue Management. The 3-course sequence will have its first group of
students during the 2012-2013 cohort. Dr. Wayne Smith, Dr. Brumby McLeod, and Dr. Bing Pan will be
teaching the courses in the focus area and leading the study abroad to China in 2013.
• Course Agreement with Trident Technical College
• The department and Admissions has worked tirelessly with Trident Technical College to insure
students wishing to transfer and complete their Hospitality & Tourism Management degree at the
College. This was a three-fold effort (Trident Tech, Admissions and the Department) and we are
pleased to announce it has been completed.
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The 2012 Annual Report for the Office of Tourism Analysis
(Prepared by Bing Pan, Raymond Rhodes, and Kevin Smith)
Mission
The Office of Tourism Analysis (OTA) operates as a unit of the College of Charleston's Department of Hospitality and Tourism Management within the School of Business and is counseled and advised by industry and community leaders charged with proposing the office's research priorities. The Office collaborates with the Charleston Area Convention and Visitors Bureau (CACVB) as well as other local hospitality and tourism organizations to implement a series of competitiveness research and monitoring programs and to disseminate such information to decision-makers and stakeholders in the Lowcountry's hospitality and tourism industry. (Note: Dr. Bing Pan, the Office’s director, started his twelve month sabbatical leave in June 2012.)
2012 Highlights
• In recognition of his many years of industry research and outreach work, Dr. Bing Pan, the Office’s
Head of Research, was awarded the Golden Pineapple Award by the CACVB’s Travel Council during
their 2012 annual luncheon on June 12, 2012.
• Dr. Pan presented industry requested briefings on the results of the Office’s research at several
meetings during the 2012 including at the monthly meeting of the CACVB’s Travel Council (March 13)
and Charleston Area Hospitality Association meeting (May 16).
• The external funding for the Office increased from about $60,000 in the fiscal year 2010-2011 to
$85,000 in the fiscal year 2011-2012, an increase of 42%.
• The Office worked with and/or financially supported Dr. Stephen Litvin ($1,600), Dr. Brumby McLeod
($3,000), Dr. Robert Frash ($2,500, an OTA grant) and Dr. Wayne Smith ($6,500, including an OTA
grant) as well as Dr. Frank Hefner in the Department of Economics and Finance on various projects.
• During the 2012 Spring and Fall Semesters, we employed the following undergraduate students as
Jacobson, Megan O’Malley, and Molly McTarnagan. Their work and research in the Office contributed
and enriched to their academic experience.
• Mr. Kevin Smith gave three guest lectures about Charleston's hospitality and accommodations
performance in Dr. McLeod's hospitality class and provided guiding support to Dr. McLeod’s students
regarding their market analysis projects. Dr. McLeod and Mr. Smith also briefed the CACVB’s Travel
Council members on the status of OTA’s supported Charleston area vacation rental study at the
Council’s November 2012 meeting.
• In consultation with the CACVB, the Office designed and implemented an online survey of visitors
requesting golf vacation information via the Charleston & Resort Islands Golf website.
• The Office and the School of Business were often citied in several media channels during 2012, such as
the Post and Courier, Charleston Regional Business Journal, radio and TV stations in the Charleston area.
DEPARTMENT OF HOSPITALITY & TOURISM MANAGEMENT
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2012 Project/Task and Status List
Projects/Tasks Status
1. Smooth transition of OTA account from Foundation to grant and state accounts
We have created three different grant accounts: Patriots Point Survey Project, Historic Charleston Foundation Survey Project, and the CACVB Hospitality Performance Tracking project, and managed the funding through the grant office. We also created an OTA indirect cost account.
2. Complete training of new interim director on the responsibilities of the OTA during the 2012-13 academic year.
Training and orientation of Mr. Raymond Rhodes, the interim director, was started on May 29, 2012 and completed on June 1, 2012. Mr. Rhodes started as the interim director on June15, 2012.
3. Submit revised grant to Department of Justice
We worked with Dr. Ken Peak in the University of Nevada, Reno, and successfully re-submitted the grant titled The Rates and Characteristics of Tourist Criminal Victimization in the United States, 2001-2010 to the Department of Justice on May 17, 2012.
4. Successfully launch the vacation rental market performance tracking system
We have recruited four organizations to join the system and report monthly vacation rental data. The Office is now producing monthly aggregate Vacation Rental Reports for distribution to the participating organizations.
5. Complete 2012 SEWE Survey Report
We completed 2012 SEWE Survey Report in April, 2012.
6. Complete Charleston Area Visitor Intercept Survey Report
We completed 2011 Charleston Area Visitor Intercept Survey Report in April, 2012.
7. Complete Charleston Area Attraction Survey Report
We completed the 2011 Charleston Area Attraction Survey Report in April, 2012.
8. Complete Charleston County accommodation tax distribution
Working with CACVB, we completed the Charleston County accommodation tax distribution evaluation in May, 2012.
9. Complete the Patriots Point Intercept Survey and Image Survey Reports
We completed the 2011-12 Patriots Point Visitor Intercept Survey Report and the 2012 Patriots Point Image Survey in May, 2012.
10. Complete the 2012 Historic Charleston Foundation FOHG Survey and CIAS Survey Reports
We completed 2012 Charleston International Antiques Show Survey Report for Historic Charleston Foundation in April, 2012 and the 2012 Festival of Houses and Gardens Survey Report in May, 2012.
11. Complete an annual economic impact of North Charleston Convention Center
We completed the annual economic impact analysis of North Charleston Convention Center in January, 2012.
12. Complete a 2011 Charleston area tourism impact study for the CACVB
In March, 2012, we completed the 2011 Charleston area tourism impact study for the CACVB.
13. Complete weekly and monthly hospitality performance reports
We regularly report weekly and monthly hospitality performance reports.
DEPARTMENT OF HOSPITALITY & TOURISM MANAGEMENT
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Projects/Tasks Status
14. Complete a Charleston County hospitality performance forecast for the CACVB in August 2012.
We assisted Dr. F. Hefner with preparing the Charleston County Hospitality Performance Forecast of 2012-13 report in August 2012.
15. Complete African American intercept survey report (with the City of North Charleston)
We designed the survey and the city of North Charleston is collecting the data. Due to the slow progress on data collection, the project is currently on hold.
16. Complete the evaluation and management of Office of Tourism Analysis grants.
Two OTA grants were given out on $2,500 each: Dr. Robert Frash: Local Food: Will Diners Pay More; and Dr. Wayne Smith: Exploring the Joint Travel Decision Making Process Among Couples.
17. Revise the Historic Charleston Foundation 2012 online survey forms and conduct online surveys of 2013 FOHG and CIAS attendees.
A proposal to conduct this research during 2013 was submitted to the HCF in December 2012 and funding is pending.
18. Complete an on-line survey of those requesting golf related information at the CACVB’s Charleston & Resort Islands Golf website.
We designed and pre-tested of an online survey of visitors requesting golf vacation information via the Charleston & Resort Islands Golf website. This survey was subsequently implemented in December 2012.
19. Complete other selected Charleston area hospitality-industry oriented economic impact analysis studies.
Working with Dr. Frank Hefner, we prepared an economic impact analysis for the Patrick Properties Hospitality Group. We also estimated the Charleston area economic impacts of the 2012 Lowcountry Oyster Festival attendees for Dr. Frash and assisted Dr. Hefner in implementing an ex-post economic impact analysis study for the CACVB on the PGA Championship held in August, 2012.
20. Complete the 2012 Kiawah Island Golf Resort Employee and Management Engagement Survey